Responsibilities:
- Content SEO: keyword research, ideation and proposals for new content, content gap analysis, producing content brief, package and oversee production, current content optimization.
- Spanish Localization: own SEO localization workstream. Work with agency to ensure quality localization of top-funnel, mid-funnel and bottom-funnel content.
- Manage content publishing on Gusto.com to ensure go-live for mid and bottom-funnel content.
- Ensure YouTube videos are being optimized.
- Manage Google My Business listings.
- Drive SEO analytics for Content and Technical tracks, including reporting, anomaly detection, forecasting, search data mart, creation and proliferation of case studies across teams
- Own innovations/testing for Content workstream.
- Expand Gusto search share, and assist in the process of tracking and analyzing overall success.
- Partner with cross-functional teams throughout the organization to define, test and launch SEO improvements.
- Manage and ensure adoption of SEO tools including Ahrefs, Clearscope, BrightEdge, GSC.
- Champion SEO initiatives within the company by helping educate marketers, engineers, and product managers on the importance of SEO
Experience:
- 10+ years of SEO experience at an enterprise company, ideally at a B2B organization and a Fortune 500
- Deep understanding of core SEO concepts and practices, with knowledge of how various technologies and web design principles impact SEO
- SEO localization experience, specifically with Spanish localization. Spanish proficiency is a must as we’ll need to make updates to content to maintain it up-to-date
- YouTube video optimization
- Content publishing management experience
- Adept at implementing content, technical, outreach SEO tactics with cross-functional teams
- Strong Search analytics experience in an enterprise-size company
- Exceptional quantitative skills, ability to quickly analyze data, propose actionable recommendations and take action on it
- Working experience with tools commonly used to track and analyze SEO performance: tracking with SEMRush and Ahrefs), QA with Screaming Frog, content optimization with Clearscope, and Google Search Console
Nice-to-have:
- ASO (App Store Optimization) experience
- Technical SEO experience in large-scale sites, including Schema, platform, site performance enhancements and SEO QA
- Experience driving outreach program with goal to improve site authority and user experience
- Experience planning and executing SEO tests including A/B
- Proficiency in a programming or scripting language
- Excellent verbal and written communication skills.
Our cash compensation amount for this role is targeted at $127,000 - $155,000 in San Francisco and New York, and $108,000 - $132,000 in Denver and most remote locations. Final offer amounts are determined by multiple factors including candidate experience and expertise and may vary from the amounts listed above.
