About the role:
We are looking for a skilled and dynamic Sr. Campaign Marketing Manager to join our Canada Marketing Team. In this role, you will design, execute, optimize, and measure high-impact campaigns and programs that drive brand awareness, generate demand, and solidify Samsara’s position as the leader in connected operations across Canada. The ideal candidate is a hands-on, full-stack marketer with exceptional project management skills and a proven track record of successfully creating and launching full-funnel campaigns. This highly collaborative role involves building strong partnerships with central and regional marketing teams while working closely with other go-to-market (GTM) functions to achieve shared goals.
This is a remote role open to candidates residing anywhere in Canada.
You should apply if:
- You want to impact the industries that run our world: Your efforts will result in real-world impact—helping to keep the lights on, get food into grocery stores, reduce emissions, and most importantly, ensure workers return home safely.
- You are the architect of your own career: If you put in the work, this role won’t be your last at Samsara. We set up our employees for success and have built a culture that encourages rapid career development, countless opportunities to experiment and master your craft in a hyper growth environment.
- You’re energized by our opportunity: The vision we have to digitize large sectors of the global economy requires your full focus and best efforts to bring forth creative, ambitious ideas for our customers.
- You want to be with the best: At Samsara, we win together, celebrate together and support each other. You will be surrounded by a high-calibre team that will encourage you to do your best.
In this role, you will:
- Manage the development of integrated marketing campaigns in Canada, encompassing online and offline channels, including digital, social media, print, events, and more
- Create campaign narratives, working closely with the Canada Marketing Director and sales leaders, and then collaborate with marketing channel owners to deliver this narrative into the market
- Prioritize resourcing into marketing channels that are best positioned to hit pipeline goals, understanding which channels will resonate with each target segment
- Work closely with sales enablement and top of funnel business development teams to ensure sales and marketing activity is aligned
- Assess and adapt global campaigns, setting a regional approach that maximizes the use of available marketing materials while keeping the Canadian market at the core
- Monitor and evaluate campaign performance metrics to evaluate effectiveness and ROI, and identify areas for future improvement
- Champion, role model, and embed Samsara's cultural values (Focus on Customer Success, Build for the Long Term, Adopt a Growth Mindset, Be Inclusive, and Win as a Team) as we scale globally and across new offices
Minimum requirements for the role:
- 5+ years of experience in regional marketing, field marketing, and/or demand generation
- Proven record in creating, adapting, and executing marketing programs for pipeline generation, with a strong understanding of demand generation channels
- Outstanding project management and organizational aptitudes with the ability to prioritize amidst many moving pieces and deadlines
- Experience using analytics to identify the impact and effectiveness of marketing programs and their impact throughout the sales funnel
- Excellent communication and storytelling skills (written, verbal, and visual)
- Self-starter: A highly motivated professional who requires minimal supervision and shows initiative with ideas that support marketing strategy and goals
- Bachelor's degree or equivalent experience
An ideal candidate also has:
- Familiarity working in the Canadian market
- Business French fluency is a plus
- A good understanding of B2B sales processes and customer journeys
- Expertise in B2B marketing tech stacks, including Salesforce, Marketo, and On24
