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Senior Brand Media Manager

Gusto • Remote (Denver, CO;San Francisco, CA;New York, NY;United States - Remote) • 1m ago

Here’s what you’ll do day-to-day:

Strategize, execute and optimize best-in-class brand media campaigns, to drive brand awareness and customer acquisition metrics
Develop allocation of media resources across all brand media channels (e.g. TV/Video, Radio/Streaming Audio, OOH, Social Media, Display)
Own campaigns from end-to-end including planning strategy, tactical execution, vendor management, measurement, and reporting
Drive development of target audience, target consumption habits, competitive analysis, KPIs by funnel stage, channel flighting, and learning agenda
Ensure consistency in brand communication across brand advertising
Manage budget and drive continuous improvements to cost-effectively attract new customers
Lead media agency partner in campaign development and execution, and manage agency contracts, scope, and staffing
Drive reporting on effectiveness of campaigns and creative, including trafficking creative, managing audiences & creative assets, and building campaign dashboards to ensure programs are running smoothly
Work closely with data analytics and growth engineering, to ensure accurate tracking and measurement of activities. In addition, partner with other internal teams, such as Creative, Product Marketing and Legal

Here’s what we're looking for:

6+ years of experience in offline and digital media, including hands-on experience negotiating and optimizing campaigns, ideally with a focus on B2B or SaaS.
- Seeking 3+ years offline experience and 3+ years digital experience for combined total of 6+ years
Deep understanding of paid media (all channels) and strong knowledge of the media industry
Excellent understanding of the marketing business and its day-to-day operations
Experience leading media agencies on campaign strategy and execution
Experience in optimizing media programs, while driving efficiency and meeting LTV:CAC targets
Proven track record of building and executing experimentation plans, including creative testing
Experience in strategizing and executing IOs, MNDAs, MSAs, SOWs, etc.
Strong working knowledge of Excel, including advanced functions

Versatile and comfortable juggling multiple projects with several moving parts at once
Detail-oriented with strong organizational and project management skills
Excellent communication skills both oral and written
A deep interest in the latest media developments, industry trends, and best practices for digital and offline marketing
Demonstrated ability to work independently and within a collaborative team oriented environment
Passionate about Gusto’s mission and the impact we can have on the world

Extra credit:

Experience with small business marketing, subscription products, SaaS, or financial services.
Working knowledge of performance marketing channels, such as SEM and Affiliates
Experience with digital campaign management platforms (e.g. Google Ads, Microsoft Ads, DV 360, Meta Ads, Tatari or other DSPs)
Fluency with modern business intelligence tools (e.g. Amplitude, Tableau), including tag management (e.g. Tealium, Google Tag Manager)
Experience with advanced measurement and analytics (multi-touch attribution, media mix modeling, or similar)

Our cash compensation amount for this role is targeted at $104,000-128,000/yr in Denver & most remote locations, and $127,000-155,000/yr for San Francisco & New York. Final offer amounts are determined by multiple factors including candidate experience and expertise and may vary from the amounts listed above.

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