About the role:
Dialpad is looking for a highly analytical and results-oriented Sr. Marketing Data Analyst to join our growing Marketing team. In this role, you will play a crucial part in driving data-driven decision-making by analyzing marketing performance, identifying trends, and providing actionable insights to optimize campaigns and strategies. The ideal candidate possesses a strong understanding of marketing principles, advanced analytical skills, and the ability to communicate complex data findings clearly and concisely to various stakeholders.
What you’ll do:
As the Sr. Marketing Data Analyst, you will:
- Partner with the Marketing team to define key performance metrics and develop reports to track marketing effectiveness
- Create and maintain marketing reports and dashboards, primarily in Tableau, to track KPIs and visualize data trends
- Communicate complex data findings through clear and compelling visualizations
- Conduct in-depth analyses of marketing campaign performance across various channels, identify trends, and uncover opportunities for improvement
- Proactively provide regular performance updates and recommendations for optimization
- Partner with the Data team to maintain and improve the quality and reliability of marketing data
- Promote self-serve analytics exploration (where possible) by developing a comprehensive suite of fully automated and reliable dashboards
Skills you’ll bring:
- 5+ years of marketing analytics experience, preferably in a B2B SaaS environment
- A deep understanding of marketing funnel metrics and their impact on revenue
- Investigative mindset and strong problem-solving skills with an ability to translate business questions into data solutions
- Excellent communication skills allowing you to communicate complex data in a clear, concise, and understandable manner to non-technical audiences
- Highly collaborative with the ability to work cross-functionally in a fast-paced environment across multiple teams
- A growth mindset and eagerness to learn and adapt to new technologies and challenges
- Strong understanding of marketing channels
- Familiarity with marketing attribution models and the benefits and limitations of each
- Expertise creating visually compelling dashboards in Tableau or similar BI platforms
- Advanced proficiency in SQL
- Experience with the following tools:
- BigQuery or similar cloud-based data warehouses
- Salesforce or similar CRM tools
- Marketo or similar marketing automation platforms
- Digital advertising platforms, such as Google Ads, LinkedIn, Facebook, etc.
- Amplitude or similar web analytics tools
- Familiarity with Segment or similar customer data platforms (CDPs)
Benefits and perks
Benefits, time-off, and wellness
An apple a day keeps the doctor away—and it doesn’t hurt that we offer flexible time off and great options for medical, dental, and vision plans for all employees. Along with that, employees also receive a monthly stipend to help cover your cell phone bill, home internet bill, and we reimburse for gym membership costs, a variety of wellness events, and more!
Professional development
Dialpad offers reimbursement for expenses related to professional development, up to an annual limit per calendar year.
