At Webflow, our mission is to bring development superpowers to everyone. Webflow is a Website Experience Platform (WXP) that empowers modern marketing teams to visually build, manage, and optimize stunning websites. With AI-driven personalization baked in, Webflow enables teams to significantly boost conversion rates, translating directly into measurable business growth. From independent designers and creative agencies to Fortune 500 companies, millions worldwide use Webflow to be more nimble, creative, and collaborative.
We are looking for a Staff Product Manager, New Products to lead the strategy and execution for a new and innovative product offering at Webflow. This role is an opportunity to define and shape a new product area from the ground up, working across teams to explore, validate, and build a solution that expands Webflow’s platform. This person will join our team responsible for building the workflows and tools to empower teams of all sizes to build and manage their sites and teams at scale.
The ideal candidate will have a strong track record of launching user-centric products, operating at both strategic and tactical levels, and driving alignment across cross-functional teams. This person should be equally comfortable defining long-term vision and getting into the details of execution. Strong business acumen, data-driven decision-making, and exceptional communication skills are essential, along with a passion for crafting best-in-class user experiences.
About the role:
- Location: Remote-first (United States; BC & ON, Canada)
- Full-time
- Permanent
- Exempt
- The cash compensation for this role is tailored to align with the cost of labor in different geographic markets. We've structured the base pay ranges for this role into zones for our geographic markets, and the specific base pay within the range will be determined by the candidate’s geographic location, job-related experience, knowledge, qualifications, and skills.
- United States (all figures cited below are in USD and pertain to workers in the United States)
- Zone A: $175,000 - $247,000
- Zone B: $164,000 - $232,000
- Zone C: $154,000 - $231,000
- Canada (figures cited below are in CAD and pertain to workers in ON & BC, Canada)
- CAD 212,000 - CAD 299,000
- This role is also eligible to participate in Webflow's company-wide bonus program. Target amounts are a percentage of base salary and vary by career level. Payouts are based on company performance against established financial and operational goals.
Please visit our Careers page for more information on which locations are included in each of our geographic pay zones. However, please confirm the zone for your specific location with your recruiter.
- Reporting to the Senior Director of Product for Webflow’s Collaborate and Scale pillar
As a Staff Product Manager, you will:
- Define the vision and strategy for a new product area, ensuring alignment with Webflow’s broader platform and business goals.
- Drive 0-to-1 product development, leading cross-functional teams through the entire product lifecycle—from discovery to launch.
- Work closely with design and engineering to craft a high-quality, intuitive user experience that delights customers.
- Analyze market trends, customer needs, and competitive landscape to inform product direction and prioritization.
- Partner with go-to-market teams (Sales, Marketing, Customer Success) to define positioning, messaging, and adoption strategies.
- Develop and track key product metrics, ensuring data-driven decisions that drive business impact.
- Advocate for the customer, ensuring that product decisions create real value for users.
- Communicate effectively across all levels of the company, including executives, to drive clarity and alignment.
In addition to the responsibilities outlined above, at Webflow we will support you in identifying where your interests and development opportunities lie and we'll help you incorporate them into your role.
About you:
You’ll thrive as a Staff Product Manager if you:
- ✅ Have experience owning and driving product strategy on products with strong user experiences, particularly in SaaS or creative tools.
- ✅ Have strong business acumen and can balance customer needs with business impact.
- ✅ Are an exceptional communicator—you simplify complex ideas and align stakeholders across teams.
- ✅ Operate effectively at both strategic and tactical levels, switching between big-picture vision and execution details.
- ✅ Have excellent cross-functional leadership skills, rallying teams around a shared goal.
- ✅ Are highly analytical, using data and user insights to drive product decisions.
- ✅ Excel in ambiguous, 0-to-1 environments, where the path forward isn’t always clear.
- ✅ Have strong executive presence, confidently leading discussions and influencing senior stakeholders.
Our Core Behaviors:
- Obsess over customer experience. We deeply understand what we’re building and who we’re building for and serving. We define the leading edge of what’s possible in our industry and deliver the future for our customers
- Move with heartfelt urgency. We have a healthy relationship with impatience, channeling it thoughtfully to show up better and faster for our customers and for each other. Time is the most limited thing we have, and we make the most of every moment
- Say the hard thing with care. Our best work often comes from intelligent debate, critique, and even difficult conversations. We speak our minds and don’t sugarcoat things — and we do so with respect, maturity, and care
- Make your mark. We seek out new and unique ways to create meaningful impact, and we champion the same from our colleagues. We work as a team to get the job done, and we go out of our way to celebrate and reward those going above and beyond for our customers and our teammates
Benefits & wellness
- Equity ownership (RSUs) in a growing, privately-owned company
- 100% employer-paid healthcare, vision, and dental insurance coverage for full-time employees (working 30+ hours per week) and their dependents. Full-time employees may also be eligible for voluntary insurance options where applicable in the respective country of employment
- 12 weeks of paid parental leave for both birthing and non-birthing caregivers, as well as an additional 6-8 weeks of pregnancy disability leave for birthing parents to be used before child bonding leave (note: where local requirements are more generous, employees receive the greater benefit); full-time employees also have access to family planning care and reimbursement
- Flexible PTO for all locations and sabbatical program
- Access to mental wellness and professional coaching, therapy, and Employee Assistance Program
- Monthly stipends to support work and wellness
- 401k plan or pension schemes (in countries where statutorily required), and other financial wellness benefits, like CPA and financial advisor coverage
Temporary employees may be eligible for paid holiday and time off, statutory leaves of absence, and company-sponsored medical benefits depending on their Fixed Term Contract and their country/state of employment.
Remote, together
At Webflow, equality is a core tenet of our culture. We are an Equal Opportunity (EEO)/Veterans/Disabled Employer and are committed to building an inclusive global team that represents a variety of backgrounds, perspectives, beliefs, and experiences. Employment decisions are made on the basis of job-related criteria without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, veteran status, or any other classification protected by applicable law. Pursuant to the San Francisco Fair Chance Ordinance, Webflow will consider for employment qualified applicants with arrest and conviction records.
Stay connected
Not ready to apply, but want to be part of the Webflow community? Consider following our story on our Webflow Blog, LinkedIn, X (Twitter), and/or Glassdoor.
Please note:
We will ensure that individuals with disabilities are provided reasonable accommodation to participate in the job application or interview process, to perform essential job functions, and to receive other benefits and privileges of employment. Upon interview scheduling, instructions for confidential accommodation requests will be administered.
To join Webflow, you'll need a valid right to work authorization depending on the country of employment.
If you are extended an offer, that offer may be contingent upon your successful completion of a background check, which will be conducted in accordance with applicable laws. We may obtain one or more background screening reports about you, solely for employment purposes.
For information about how Webflow processes your personal information, please review Webflow’s Applicant Privacy Notice.
