ABOUT US:
Upwell is a leading provider of AI-driven accounts receivable automation solutions tailored for the logistics industry. We streamline collections and improve cash flow for our clients through an innovative platform that integrates seamlessly with various TMS, ERP, and accounting systems—transforming traditional AR processes into a modern, efficient workflow.
POSITION OVERVIEW:
We are seeking an experienced and dynamic Marketing Manager to lead all aspects of marketing strategy and execution at Upwell. This onsite role in Omaha requires a creative, data-driven professional who can develop and execute comprehensive marketing plans, collaborate closely with product and sales teams, manage social media strategy and content creation, and oversee company events including social gatherings, conferences, and industry expos.
The ideal candidate will have a passion for storytelling, brand building, and driving measurable business results through multi-channel marketing efforts.
KEY RESPONSIBILITIES:
Marketing Strategy & Leadership
• Develop and execute a holistic marketing strategy that aligns with Upwell’s business objectives and drives brand growth.
• Collaborate with the leadership, product, and sales teams to create go-to-market strategies and campaigns that support customer acquisition, retention, and product launches.
• Manage the marketing budget and allocate resources effectively across channels and initiatives.
Content Strategy & Social Media Management
• Lead the development and execution of the company’s content marketing strategy, including social media, blogs, newsletters, podcasts, and thought leadership.
• Oversee and manage the company’s social media presence (LinkedIn, X/Twitter, TikTok, and others), ensuring consistent brand messaging and engagement.
• Create and curate compelling multimedia content, including high-quality video production, that resonates with target audiences.
• Support the CEO and team members in developing and amplifying their personal brands through curated content and coaching.
Event Planning & Management
• Plan, coordinate, and execute all company events, including industry conferences, trade shows, customer gatherings, and internal social events.
• Manage event logistics, vendor relationships, promotional materials, and on-site coordination to ensure successful execution.
Brand & Community Building
• Foster and grow the Upwell brand within the logistics and finance industries.
• Build and maintain relationships with influencers, partners, media outlets, and thought leaders.
• Actively engage with the online community and monitor industry trends to identify new opportunities for engagement.
Analytics & Performance Monitoring
• Track and analyze the performance of marketing campaigns, social media engagement, and event ROI.
• Provide regular reports and insights to optimize strategies and improve results.
• Stay current with digital marketing trends, technologies, and best practices.
QUALIFICATIONS:
• Bachelor’s degree in Marketing, Communications, Business, or a related field.
• 4+ years of experience in a marketing leadership role, preferably within technology, logistics, or SaaS industries.
• Proven experience developing and executing integrated marketing strategies.
• Proficiency in social media management tools, content creation, and video production/editing.
• Strong written and verbal communication skills.
• Experience managing events, including conferences and trade shows.
• Data-driven mindset with the ability to analyze metrics and translate insights into actionable strategies.
• Ability to manage multiple projects and lead cross-functional teams effectively.
• Creative thinker with strong problem-solving skills and a proactive approach.
Why Join Upwell?
• Be part of a fast-growing tech company transforming the logistics industry.
• Work in a collaborative and innovative environment.
• Opportunity to take ownership of the marketing function and directly impact business growth.
• Competitive salary, comprehensive benefits, and unlimited PTO
