Company Description
Organizations everywhere struggle under the crushing costs and complexities of “solutions” that promise to simplify their lives. To create a better experience for their customers and employees. To help them grow. Software is a choice that can make or break a business. Create better or worse experiences. Propel or throttle growth. Business software has become a blocker instead of ways to get work done.
There’s another option. Freshworks. With a fresh vision for how the world works.
At Freshworks, we build uncomplicated service software that delivers exceptional customer and employee experiences. Our enterprise-grade solutions are powerful, yet easy to use, and quick to deliver results. Our people-first approach to AI eliminates friction, making employees more effective and organizations more productive. Over 72,000 companies, including Bridgestone, New Balance, Nucor, S&P Global, and Sony Music, trust Freshworks’ customer experience (CX) and employee experience (EX) software to fuel customer loyalty and service efficiency. And, over 4,500 Freshworks employees make this possible, all around the world.
Fresh vision. Real impact. Come build it with us.
Job Description
Overview
We’re looking for a versatile and strategic Content Specialist to join our Demand Generation team. This role is ideal for a writer with 4–7 years of experience who thrives in a fast-paced, campaign-driven environment and knows how to create content that converts. You’ll support pipeline-building efforts by delivering clear, compelling content across multiple formats—from long-form assets like whitepapers to short-form ad copy, email campaigns, and video scripts.
Your work will help translate campaign ideas into impactful assets tailored to buyer journeys and demand gen goals. If you enjoy crafting messaging that sparks interest and drives action, this role is for you.
Key Responsibilities
Campaign Content Creation
Develop high-impact content to support demand gen campaigns—emails, landing pages, blogs, whitepapers, infographics, and more.
Turn key campaign themes into clear, benefit-driven content that resonates with prospects across funnel stages.
Email Marketing
Write persuasive subject lines, crisp body copy, and strong CTAs for outbound and nurture emails.
Collaborate with campaign managers to align email content with goals like lead generation, event promotion, and product education.
Short-form Copywriting
Create concise, engaging copy for paid channels—including LinkedIn ads, Google Display Network (GDN), and Google Search ads.
Adapt messaging for different stages of the funnel and various personas across industries or roles.
Video Scriptwriting
Write scripts for explainers, promos, webinars, customer stories, and short-form videos that support brand and demand efforts.
Partner with creative teams to visualize storylines and ensure message clarity and flow.
Visual Content Support
Collaborate with design teams to develop infographics and visual storytelling formats.
Stakeholder Collaboration
Work closely with campaign managers, product marketing, field marketing, and design to ensure message alignment and brand consistency.
Translate product capabilities into prospect-friendly language without losing depth or clarity
Help distill complex ideas or product benefits into visually engaging, easy-to-understand content.
Qualifications
4–7 years of experience in B2B content marketing, preferably in SaaS, IT, or tech-focused demand gen teams.
A strong portfolio that shows range—emails, short-form ad copy, video scripts, and long-form assets.
Ability to write with clarity, brevity, and persuasion across formats and channels.
Strong collaboration and communication skills—you’re comfortable interfacing with cross-functional teams.
Familiarity with tools like Google Docs, project management platforms (Hive, Airtable) , and Content Management Systems (Contentful)
Additional Information
At Freshworks, we are creating a global workplace that enables everyone to find their true potential, purpose, and passion irrespective of their background, gender, race, sexual orientation, religion and ethnicity. We are committed to providing equal opportunity for all and believe that diversity in the workplace creates a more vibrant, richer work environment that advances the goals of our employees, communities and the business.
