At Qualtrics, we create software the world’s best brands use to deliver exceptional frontline experiences, build high-performing teams, and design products people love. But we are more than a platform—we are the creators and stewards of the Experience Management category serving over 18K clients globally. Building a category takes grit, determination, and a disdain for convention—but most of all it requires close-knit, high-functioning teams with an unwavering dedication to serving our customers.
When you join one of our teams, you’ll be part of a nimble group that’s empowered to set aggressive goals and move fast to achieve them. Strategic risks are encouraged and complex problems are solved together, by passing the mic and iterating until the best solution comes to light. You won’t have to look to find growth opportunities—ready or not, they’ll find you. From retail to government to healthcare, we’re on a mission to bring humanity, connection, and empathy back to business. Join over 5,000 people across the globe who think that’s work worth doing.
Content Strategist - Brand and Integrated Marketing
Why We Have This Role
We're looking for a Content Strategist who will be the connective tissue between our product story and how customers experience it across every touchpoint. You'll work alongside product marketing, customer marketing, and integrated marketing to ensure our most important campaigns don't just reach our audience—they resonate. This role is about taking details about our go-to-market opportunity and transforming them into compelling, coordinated content strategies that guide prospects through their entire journey with us. You'll act as both strategic architect and creative catalyst to ensure our campaigns deliver cohesive, full-funnel impact. If you thrive on turning market intelligence into breakthrough creative strategies, this is your opportunity to shape how people discover and connect with our solutions.
How You’ll Find Success
- Strategic content orchestration. You see the big picture across channels, teams, and customer touchpoints, then craft content plans that deliver our story cohesively from awareness through advocacy.
- Audience obsession with analytical rigor. You don't just understand our ICP—you continuously uncover new insights about how they consume content, what formats resonate, and where they are in their journey. You can close the feedback loop by using content performance metrics to guide future creative decisions.
- Keen creative instincts. You have the taste and writing skills to craft differentiated messaging, provide sharp creative feedback, and guide AI workflows that maintain our quality bar.
- Cross-functional influence. Comfortable navigating ambiguity and independently driving cross-functional content projects forward.
- Continuous learning mindset. You're naturally curious about your craft, hunting for deeper audience insights, staying current with B2B content trends, and moving past tactics that are tired or no longer working.
How You’ll Grow
- Craft the new content marketing playbook. Lead content strategy efforts at a time when our department is building its integrated marketing model and the content marketing landscape is shifting dramatically.
- Cross-functional business acumen. Deepen your understanding of how content strategy drives business outcomes by working across the business on integrated campaigns.
- Advanced AI and automation skills. Experiment, vet, and build generative AI use cases for content that scale our expertise without diluting our brand or degrading our quality bar.
Things You’ll Do
- Design and lead multi-channel content plans that align with customer journey stages, working across marketing teams to activate cohesive stories that cut through the noise
- Own the development of campaign messaging frameworks that resonate with our target audiences, grounded in product and market intelligence
- Create content briefs and lead the creation of campaign content to ensure quality and consistency across copy, design, and video assets
- Develop and consult on session content for select webinars and events
- Analyze audience research, competitive intelligence, and content performance to make data-informed decisions
- Collaborate with the Director of Content Strategy to refine and optimize content strategy artifacts, templates, and best practices
- Identify opportunities for workflow improvements and cross-team efficiencies that elevate content execution
What We’re Looking For On Your Resume
- Proven experience developing B2B content strategies supporting multi-channel integrated campaigns
- Demonstrated ability to translate customer insights into targeted content plans and compelling campaign messaging
- Strong writing skills paired with rigorous attention to detail and editorial quality; experience writing and/or reviewing copy and briefs for diverse content types
- Practical familiarity with video production processes and guiding creative teams to deliver varied content styles
- Track record of independently planning and executing impactful projects with multiple stakeholders
- Intellectual curiosity in staying current across the evolving marketing landscape to drive innovation and maintain relevance
- Familiarity with analytics tools to measure content performance
- Familiarity with emerging technologies, including AI applications in content creation and distribution
What You Should Know About This Team
- Our team is passionate about storytelling and dedicated to creating impactful content that resonates with our audience.
- We value collaboration, creativity, and innovation, and we believe in fostering an inclusive environment where every team member can thrive and contribute to our mission.
- We can create campaigns that inspire our stakeholders, and ultimately, our desired audiences.
- We think local and scale globally. We build plans and create campaigns that will be effective across geographies.
Our Team’s Favorite Perks and Benefits
- Hybrid work model with 3 days in-office collaboration and flexibility for remote or alternative work locations up to 2 weeks per year
- Access to extensive learning and development resources supporting career growth and skill advancement
- Inclusive Employee Resource Groups (Q-Groups) supporting diverse communities and fostering belonging
- Comprehensive health and wellness benefits to support your well-being
- Company-wide focus on meaningful work that lowers the world’s tolerance for bad experiences — because what we build makes a difference
The Qualtrics Hybrid Work Model: Our hybrid work model is elegantly simple: we all gather in the office three days a week; Mondays and Thursdays, plus one day selected by your organizational leader. These purposeful in-person days in thoughtfully designed offices help us do our best work and harness the power of collaboration and innovation. For the rest of the week, work where you want, owning the integration of work and life.
Qualtrics is an equal opportunity employer meaning that all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, status as a protected veteran, or any other protected characteristic.
Qualtrics is committed to the inclusion of all qualified individuals. As part of this commitment, Qualtrics will ensure that persons with disabilities are provided with reasonable accommodations. If reasonable accommodation is needed to participate in the job application or interview process, to perform essential job functions, and/or to receive other benefits and privileges of employment, please let your Qualtrics contact/recruiter know.
Not finding a role that’s the right fit for now? Qualtrics Insiders is the one-stop shop for all things Qualtrics Life. Sign up for exclusive access to content created with you in mind and get the scoop on what we have going on at Qualtrics - upcoming events, behind the scenes stories from the team, interview tips, hot jobs, and more. No spam - we promise! You'll hear from us two times a month max with fresh, totally tailored info - so be sure to stay connected as you explore your best role and company fit.
