About Us
Afresh Technologies is a software company focused on helping grocery retailers manage fresh food more intelligently. Fresh departments are notoriously difficult to run because demand is hard to predict, products have short shelf lives, and teams are balancing availability against waste. Afresh builds tools that use data from a retailer’s operations to improve ordering and replenishment decisions, with the aim of keeping shelves stocked while reducing spoilage and unnecessary cost. For job seekers, it is a business working on a practical, high impact problem where better software can directly affect day to day store performance and sustainability outcomes.
The company’s customers are typically grocery businesses that sell fresh items such as produce, meat, seafood, bakery, and prepared foods. These teams often operate with thin margins and complex supply chains, so improvements in forecasting, ordering, and inventory accuracy can make a meaningful difference. Afresh’s work sits close to store operations and merchandising, which means the product needs to fit real workflows and deliver measurable results, not just attractive dashboards.
Within the SaaS ecosystem, Afresh is part of the retail and supply chain technology space, with a clear emphasis on data driven decision support for physical retail. It blends elements of enterprise SaaS with applied machine learning and operational tooling, and it must integrate with existing retail systems and data sources. That combination usually points to a product environment where reliability, data quality, and change management matter as much as feature delivery, particularly when software is influencing ordering decisions that affect thousands of products and stores.
People who tend to thrive in this kind of company often enjoy working on complex, real world constraints. Software engineers and data specialists are likely to encounter challenges around forecasting, optimisation, data pipelines, and building systems that are dependable at scale. Product managers and designers will need to be comfortable learning from operational users, translating messy processes into usable software, and iterating based on outcomes. Customer facing roles such as implementation, solutions engineering, and customer success are also likely to be central, given the need to integrate with retailer environments and support adoption across store and head office teams.
What may appeal to candidates is the mission driven nature of the work, reducing food waste while improving how essential retail operations run. The domain offers clear feedback loops because the impact can be tracked in availability and waste metrics, and the product has tangible consequences in the physical world. If you like working in a setting where cross functional collaboration is important, where data and software meet operational reality, and where success depends on long term customer outcomes, Afresh Technologies is the type of SaaS company that could be a strong fit.