Insider

Insider is a SaaS company that builds software to help brands understand, engage and retain their customers across digital channels. From what the company presents publicly, its platform brings together customer data and marketing execution so teams can personalise messages and experiences in a more consistent way, rather than relying on disconnected tools and one size fits all campaigns. The underlying problem it tackles is familiar to many product and marketing organisations, customer journeys are fragmented across web, mobile and messaging, and it is difficult to act on behavioural data quickly without strong technical support.

The company appears to serve mid sized to large consumer facing organisations that run high volumes of digital interactions, particularly teams responsible for growth, lifecycle marketing, CRM and customer experience. These customers typically need to coordinate communications across multiple touchpoints, measure impact, and iterate rapidly. As a result, Insider sits close to revenue generating functions and tends to be used by cross functional groups that include marketers, product teams, analysts and engineers.

Within the SaaS ecosystem, Insider operates in the customer engagement and marketing technology space, overlapping areas such as customer data, personalisation, messaging and experimentation. That positioning usually comes with a mix of technical depth and business impact, because the product needs to integrate with existing data sources, respect privacy and consent requirements, and still be usable by non technical teams who run day to day campaigns.

People who thrive in this kind of company often include software engineers who enjoy building scalable, data heavy products, as well as product managers who can translate real customer workflows into clear platform capabilities. There is also likely to be strong demand for skills in data engineering and analytics, security and privacy, solutions engineering and customer success, given the integration heavy nature of customer engagement platforms and the importance of helping customers realise value quickly. Commercial roles such as sales and partnerships can suit candidates who are comfortable selling into marketing and digital leadership teams and working with longer, more complex buying cycles.

For job seekers, Insider may appeal if you want to work on a product that sits at the intersection of data, customer experience and measurable business outcomes. The environment is likely to be customer facing and execution focused, with teams balancing platform reliability with frequent product iteration and a need to support a wide range of client setups. If you enjoy collaborating across engineering, product and go to market teams, and you like solving practical problems that affect how people experience digital products and communications, it could be a good fit.