Parachute Health is transforming post-acute care through the leading digital ordering platform for medical equipment and supplies. We replace the outdated, error-prone paper and fax process, which negatively impacts over 30 million patients annually, with a system that’s 10 times faster. Our platform connects a vast network of Home Medical Equipment (HME) providers, clinicians, and payors across all 50 states, ensuring millions of patients get the life-saving products they need quickly and efficiently.

Join our team and make a difference in patient care.

About the Role

Parachute Health is seeking a Director of Product Marketing to lead our product marketing strategy for key products as we scale. This leader will be responsible for defining our value narrative, orchestrating go-to-market initiatives, and driving our product-led growth strategy. You'll be a key partner to our product and commercial teams, bringing market perspectives that shape how we develop, position, and bring solutions to market.

As a strategic leader, you'll focus on:

Crafting compelling product narratives and positioning
Leading cross-functional commercialization efforts
Accelerating our product-led growth strategy
Guiding packaging decisions
Mentoring 1-2 PMMs

What You'll Own

1. Strategic Market Insights & Positioning

Synthesize market trends, competitive intelligence, and user feedback to inform positioning
Partner with Product to ensure market perspectives influence roadmap priorities
Develop differentiated messaging frameworks that resonate with target personas
Lead strategic thinking around product bundling and portfolio positioning

2. Product-Led Growth Strategy

Set vision and strategic direction for user education and in-app campaigns
Guide development of scalable user activation and retention frameworks
Establish metrics and success criteria for product adoption and PLG initiatives

3. GTM & Launch Excellence

Own the launch framework and go-to-market playbook for major releases
Orchestrate cross-functional launch readiness and commercial planning
Define launch tiering methodology and resource allocation
Ensure consistent positioning and messaging across launch activities

4. Packaging & Pricing Direction

Develop pricing frameworks that align with customer value perception
Collaborate with sales and finance leadership on market feedback and refine pricing strategy evolution

5. Team Leadership & Enablement

Mentor PMM associate(s) to support their career growth and Marketing team goals
Establish clear roles and processes between PMM, Product, Sales, and Marketing
Create systems that enable your team to scale content production, delivery, and enablement
Drive executive-level communication and stakeholder alignment

Requirements

7+ years in Product Marketing with progressive leadership experience
Strong background in B2B SaaS, with PLG experience
Track record of successfully leading major product launches
Experience developing GTM strategies that drive measurable adoption
Proven ability to collaborate effectively with Product leadership
Experience building or guiding user education strategies
Experience working with AI-powered products and positioning automation
Strong leadership skills with experience mentoring PMM talent
Strategic thinking around packaging, positioning, and pricing
You must reside in the United States

Nice-to-Have

Experience in healthcare, specifically provider and/or payor organizations
Background in both enterprise sales and PLG motions

Why This Role Matters

Parachute's growth and widening set of stakeholders requires a strategic product marketing leader who can elevate how we bring solutions to market. You'll be instrumental in:

Crafting our go-to-market strategy across key product investments and audiences
Building the systems to support our scaling Product Marketing organization
Ensuring our product narrative resonates with our diverse user base
Driving adoption through strategic product-led and sales-led initiatives

Benefits

Medical, Dental, and Vision Coverage
401(k) Retirement Plan
Equity Incentive Plan
Remote-First Company with a NYC office, offering a physical workspace for our greater New York City area employees.
Annual Company Wide Bonus (up to 15%)
Flexible Vacation Policy
Summer Fridays - 5 Fridays Off During Summer (Separate From PTO)
Monthly Internet Stipend
Annual Home Office Stipend
Co-Working Space Reimbursement
Annual stipend for education and development

Base Salary Bands (based on level and experience)

$140,000 - $195,000

California job applicants may access the Notice of Collection of Personal Information and Privacy Policy with information and rights required by the California Privacy Rights Act (CPRA) the link here.

We are proud to be an equal opportunity employer that does not discriminate on the basis of actual or perceived race, color, creed, religion, national origin, ancestry, citizenship status, age, sex or gender (including pregnancy, childbirth related medical conditions and lactation), gender identity or gender expression (including transgender status), sexual orientation, marital status, military service and veteran status, disability, genetic information, or any other characteristic protected by applicable federal, state, or local laws and ordinances.

This role is not eligible for employer visa sponsorship. Applicants must be legally authorized to work in the United States at the time of application and for the duration of employment. The Company does not sponsor employment authorization for this position, nor will it provide assistance in obtaining temporary work authorization

Parachute Health

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Director of Product Marketing