Prose

Prose is a direct to consumer haircare company that uses software and data to create personalised products. Through an online consultation, customers share information about their hair, scalp, goals and preferences, and Prose uses that input to recommend and produce made to order formulas. The core problem it tackles is that off the shelf haircare often forces people into broad categories that do not reflect real differences in hair type, routines, environment or sensitivities. Prose’s approach is designed to make personal care feel more tailored, while keeping the experience simple for the customer.

The company primarily serves individual consumers who want haircare that better matches their needs than mass market products, including people looking to address specific concerns such as dryness, damage, oiliness or curl definition. Because the service is configured online and delivered on a recurring basis, it also suits customers who value convenience and consistency, and who are comfortable managing a subscription style relationship with a brand.

From a SaaS ecosystem perspective, Prose sits in the growing group of consumer brands that operate like software led businesses. The digital product is central to how the company acquires customers, gathers information, personalises recommendations and manages ongoing relationships. That means many of the challenges look familiar to SaaS teams, such as optimising conversion through the funnel, improving onboarding and retention, running experiments, building reliable data pipelines, and maintaining high quality customer experiences at scale. At the same time, it is not a pure software company, so teams also have to work closely with manufacturing, supply chain, quality and fulfilment, where operational detail matters.

People who tend to thrive at Prose are likely to include product managers and designers who enjoy building consumer journeys and decision flows, engineers comfortable with e commerce platforms and personalisation systems, and data specialists focused on experimentation, analytics and lifecycle performance. Marketing, growth and CRM skill sets are also likely to be important, alongside customer experience roles that combine empathy with process improvement. Because the product is physical, there is also space for roles that bridge digital and operational worlds, such as operations, planning and quality focused functions.

For job seekers, Prose may appeal if you like working on products that customers interact with frequently, where improvements can be measured in real behaviour and satisfaction. It is a mission that blends technology with personal care, and the work can suit people who enjoy cross functional collaboration and balancing fast iteration with the realities of producing and shipping a tangible product. If you are motivated by building a strong consumer experience, using data responsibly, and helping a brand deliver something genuinely tailored, Prose is the kind of environment where those strengths can translate into visible impact.