About Us
The Farmer’s Dog is a direct to consumer pet food company focused on fresh, personalised meals for dogs. Its core proposition is to make feeding a dog simpler and more reliable by replacing shelf stable food with recipes that are prepared, portioned, and delivered on a schedule. The problem it is tackling is familiar to many dog owners, working out what to feed, how much to feed, and whether a dog is getting consistent nutrition over time, without needing to become an expert or spend hours comparing products.
Customers are primarily dog owners who want a convenient subscription experience and who are willing to pay for food positioned as fresher and more tailored than traditional options. The service is designed around ongoing relationships rather than one off purchases, with sign up flows that gather information about a dog and ongoing fulfilment that depends on accurate data, dependable logistics, and responsive customer support. That combination tends to attract customers who value predictability, transparency, and a product that fits into everyday routines.
Although The Farmer’s Dog is not a SaaS company in the traditional sense, it operates with many SaaS like characteristics. It relies on software to acquire and onboard customers, manage subscriptions, personalise plans, forecast demand, and coordinate operational complexity across production and delivery. For job seekers coming from SaaS, it can feel familiar in terms of lifecycle thinking, retention focus, experimentation, and the importance of data quality, while also offering the added challenge of a physical product and supply chain constraints.
People who thrive at The Farmer’s Dog are likely to be comfortable working at the intersection of technology, operations, and customer experience. Product managers, engineers, data analysts, and lifecycle marketers can expect problems that involve personalisation, measurement, and scaling systems that support a subscription model. Operations, supply chain, and quality focused roles are equally central, given the need to deliver a consistent product on time. Customer experience and support teams also play an important part, because trust and long term retention depend on how well issues are handled when deliveries, preferences, or pet needs change.
What may appeal to candidates is the clarity of the mission and the tangible impact of the work. Improving how people feed and care for their dogs is easy to relate to, and the business model rewards long term customer value rather than short term transactions. For many roles, the environment is likely to involve cross functional collaboration and practical problem solving, balancing fast iteration in digital experiences with the discipline required to run a reliable, repeatable operation.