Why This Job is Featured on The SaaS Jobs

This Marketing Creative Lead role stands out in the SaaS landscape because it sits at the intersection of brand system design and multi-channel demand generation for a B2B platform. In SaaS, where buyers often evaluate products through digital touchpoints before speaking to sales, creative direction becomes a lever for clarity, trust, and differentiation across web, lifecycle, and campaign surfaces.

For a SaaS career, the scope signals durable experience: owning a visual identity while translating complex product concepts into assets that support marketing motions over time. Work spanning website evolution, interactive content, sales enablement materials, and video mirrors how modern SaaS teams coordinate across product, marketing, and revenue functions. That breadth tends to build fluency in how creative decisions map to funnel stages and how brand consistency is maintained as programs scale.

This position is best suited to a senior designer who prefers end-to-end ownership and is comfortable setting standards as well as producing. It will fit someone who enjoys collaborating with cross-functional partners, can balance craft with operational discipline, and wants to shape how a SaaS company presents itself across both digital and field-facing channels.

The section above is editorial commentary from The SaaS Jobs, provided to help SaaS professionals understand the role in a broader industry context.

Job Description

Description

Zylo is the enterprise leader in SaaS Management, enabling companies to discover, manage, and optimize their SaaS applications. Zylo helps companies reduce costs and minimize risk by centralizing SaaS inventory, license, and renewal management. Trusted by industry leaders, Zylo’s AI-powered platform provides unmatched visibility into SaaS usage and spend. Powered by the industry’s most intelligent discovery engine, Zylo continuously uncovers hidden SaaS applications, giving companies greater control over their SaaS portfolio. With more than 40 million SaaS licenses and $75 billion in SaaS spend under management, Zylo delivers the deepest insights, backed by more data than any other provider.

Overview

The Marketing Creative Lead is responsible for leading and shaping the visual identity of our brand through innovative design and strategic creative direction. You will oversee design, ensuring that all visual outputs meet the highest standards and align with the company's brand vision. Your role involves guiding design projects from concept through execution, and collaborating closely with other departments to achieve cohesive and impactful results.

What you will do

Concept and execute designs across many media, including:
- Email, web banners, digital ads, social media, virtual event
- Interactive content
- Sales resources including slides, collateral for online viewing and print
- Short and long form video
- Branded merchandise and corporate gifts
- Large scale design including in-person events and billboards
Own the visual identity of Zylo’s marketing website and ongoing updates to the website
Ensure a consistent application of our brand voice/style in all designs across all media
Be part of the team to develop and extend our brand voice, visual identity and brand guidelines
Define and implement the visual strategy and creative direction for all design projects, including branding, marketing materials, digital content, and product design.
Oversee the development and execution of design concepts, ensuring they meet project requirements, brand guidelines, and quality standards.
Work closely with cross-functional teams, including marketing, product development, and communications, to integrate design strategies with business goals.
Stay abreast of design trends, emerging technologies, and industry best practices to bring fresh ideas and innovative approaches to the team.
Manage the design process from concept through delivery, including setting timelines, allocating resources, and ensuring projects are completed on schedule and within budget.
Ensure all design deliverables maintain a high standard of excellence, with attention to detail and consistency across all platforms and channels.
Maintain and evolve the company’s visual identity, ensuring consistency across all touchpoints and adapting to changing market trends as needed.

Requirements

What you need

5 years of experience in a senior design role, with a proven track record of leading design and managing complex design projects.
Exceptional design skills with a keen eye for detail and aesthetics, including knowledge of typography, composition, color, branding, and multimedia content creation
Experience with Wordpress and or Webflow website design
A portfolio you are proud of, showcasing your work in all key media (a portfolio or website is required to be considered)
Creative thinker with a strategic mindset, capable of translating complex ideas into compelling visual solutions. Passionate about design and committed to delivering high-quality work.
Effective communication skills with proven ability to get buy-in on proposed design solutions
Up to date with current design technologies and trends
Mastery of Adobe Photoshop, Illustrator and InDesign
Experience with Google Slides, Canva and Premiere Pro
Detail-oriented, excellent analytical and time-management skills
Strong project management skills
Flexibility to work independently with minimal supervision, and also collaborate in a team environment
Thrives in a dynamic, fast-paced environment with a preference for previous SaaS experience
A self-starter who knows what needs to be done and operates with urgency, focus, and discipline

Nice to have

Brand guideline creation
Illustration
Animation
HTML/CSS/Javascript

At Zylo, we’re committed to Growing Stronger Together by fostering a diverse and inclusive workplace. We believe that a variety of perspectives not only fuels innovation, but also allows us to better serve our diverse customer base. If you meet the essential qualifications, we encourage you to apply and join us on this journey. Still growing in your career? Connect with our talent community—we’re always looking for future Zylos who share our passion for continuous learning.

ZYLO, INC.

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Marketing Creative Lead