Your Role
You are a data-driven Paid Search Manager who will join our high-performing demand generation marketing team. In this pivotal role, you will drive Dialpad’s pipeline and revenue growth by developing and executing optimized customer acquisition strategies. You will own the management and scaling of paid search campaigns, ensuring maximum efficiency, demand capture, and a strong digital presence. Thriving in a fast-paced environment, you are highly analytical and leverage data to inform strategic decisions. This role requires deep expertise in Paid Search/Search Engine Marketing (SEM), a proven track record of managing large-scale campaigns, and a strong grasp of performance marketing, analytics, and cross-functional collaboration to drive continuous optimization and success.
What you'll do
- Strategy & Execution: Develop, implement, and optimize paid search strategies across Google Ads, Microsoft Advertising, Google Demand Gen, and Performance Max to maximize ROI and to drive high-quality traffic and pipeline growth Globally (North America, EMEA & APAC).
- Campaign Management: Manage and scale large-scale SEM campaigns with a focus on ROI, cost efficiency, and performance improvements. Continuously monitor KPIs and adjust bids, budgets, and targeting accordingly.
- Keyword & Audience Optimization: Conduct deep keyword research, audience segmentation, and competitive analysis to maximize ad relevance, Quality Score, and conversion rates.
- A/B Testing & Experimentation: Design, execute, and analyze A/B and multivariate tests to improve ad creatives, landing pages, and audience targeting. Leverage insights to iterate and scale winning strategies.
- Data Analysis & Insights: Leverage data analytics tools (Google Analytics, Tableau, Looker) to extract insights, identify trends, and provide recommendations for improving campaign performance.
- Cross-Functional Collaboration: Work closely with content, SEO, and web teams to ensure a seamless user journey and optimize landing page experiences for conversion rate improvement.
- AI & Automation: Utilize AI-powered tools, automation scripts, and machine learning models to enhance campaign efficiency, bidding strategies, and budget allocation.
- Budget Management & Forecasting: Own and manage multi-million dollar budgets, ensuring spend allocation aligns with business objectives while maximizing efficiency and return on ad spend (ROAS). Forecast and set clear objectives and KPIs for each campaign and channel.
- Industry Monitoring & Innovation: Stay ahead of digital advertising trends, Google algorithm updates, and best practices to maintain a competitive edge in paid search.
Skills You'll Bring
- Paid Search Expertise: 5+ years leading performance marketing and paid search campaigns in B2B or tech-driven environments, with a track record of managing and scaling budgets >$10M.
- Data-Driven Optimization: Strong analytical skills to interpret data, extract insights, and drive campaign performance.
- Platform Proficiency: Hands-on experience with Google Ads, Bing Ads, Performance Max, and analytics tools like Google Analytics, Tableau. Experience with Facebook Ads & LinkedIn Ads is a plus.
- Strategic Growth: Ability to identify trends, refine strategies, and optimize for continuous improvement.
- A/B Testing & Experimentation: Proven ability to design, execute, and iterate on A/B tests to refine messaging, landing pages, optimize conversion rates, and maximize return on investment.
- Performance-Driven Execution: Demonstrated success in exceeding performance goals through strategic thinking, creative problem-solving, and a data-centric approach.
- Conversion Optimization: Strong knowledge of CRO and landing page optimization to improve user experience.
- Communication & Collaboration: Exceptional ability to articulate insights, strategies, and performance metrics to stakeholders across teams.
- Affiliate & CPL Management: Experience managing and scaling Affiliate and Cost-Per-Lead (CPL) programs, along with overseeing partnerships with review sites to expand acquisition channels.
- ABM & Segmentation: Familiarity with ABM platforms like 6Sense and audience segmentation for precise targeting.
Benefits and perks
Benefits, time-off, and wellness
An apple a day keeps the doctor away—and it doesn’t hurt that we offer flexible time off and great options for medical, dental, and vision plans for all employees. Along with that, employees also receive a monthly stipend to help cover your cell phone bill, home internet bill, and we reimburse for gym membership costs, a variety of wellness events, and more!
Professional development
Dialpad offers reimbursement for expenses related to professional development, up to an annual limit per calendar year.
