Events Marketing Manager

Apna • Bengaluru, Karnataka, India • 3w ago

We are seeking a talented and experienced B2B Event Marketing Manager to join our Enterprise Marketing team. The ideal candidate will be responsible for planning, executing, and managing Apna's B2B event strategy, including exhibitions, conferences, and in-house event IPs. This role requires a strategic thinker with hands-on experience in event execution, vendor management, and marketing operations to drive brand visibility, engagement, and lead generation.

Requirements

Plan and execute Apna's presence at industry events, including exhibitions, and conferences, ensuring alignment with business objectives
Develop and manage proprietary event IPs, including speaker curation & acquisition, delegate acquisition, and audience engagement strategies
Work closely with event agencies and production vendors to ensure seamless event execution
Handle end-to-end marketing operations within the team by coordinating with designers and content marketers to ensure timely execution of event-related collaterals, branding, and communications
Collaborate with finance teams for budget approvals, vendor payments, and financial tracking
Negotiate and manage vendor relationships for event logistics, production, branding, and on-ground execution
Develop post-event reports and analysis, capturing insights on lead generation, audience engagement, and overall event success
Ensure smooth operations for all marketing activities, maintaining alignment with broader business goals
Manage databases and run targeted email campaigns in collaboration with content marketers and designers, leveraging email automation tools for effective outreach
Conduct market research on industry events, identifying relevant conferences, exhibitions, and networking opportunities that align with Apna's objectives
Stay up to date with industry trends to refine and enhance Apna's event marketing strategies

Requirement

Relevant experience in B2B event marketing, conference production, & marketing operations
Proven experience in exhibiting at industry events and working with event/production agencies
Ability to conceptualize, plan, and execute large-scale events while managing stakeholders across functions
Strong understanding of vendor management, delegate acquisition, and speaker curation
Highly organized and detail-oriented, with the ability to manage multiple events simultaneously
Experience collaborating with finance teams on budgets, invoices, and cost tracking
Excellent project management skills to ensure seamless execution of events and campaigns
Strong interpersonal and communication skills to liaise effectively with internal teams, external partners, and senior stakeholders
Not Mandatory - A bachelor's degree in Marketing, Business, or a related field is a plus