Market Intelligence & GTM Strategy Analyst
Our Market Intelligence and GTM Strategy Analyst is the first hire in the newly formed Revenue Intelligence function at hyperexponential. Reporting to Kate Hillier Isaac, the VP of Revenue Operations & Intelligence (ROI), this team transforms data into strategy and strategy into action.
We chart the course for growth by defining where we're going, why it matters, and how to get there, powering everything from GTM planning and competitive analysis to strategic initiatives and board-level insights.
Your Mission
As the Market Intelligence and GTM Strategy Analyst, your mission is to be the analytical engine and strategic thought partner to our go-to-market decision makers. Your work will help shape GTM strategy and ensure we stay ahead in a fast-changing market. There are two key pillars:
1. Market Intelligence
Build a market intelligence engine that enables us to deeply understand our addressable market. Where to play, how to win, and how to focus, by surfacing insights at both the macro (market) and micro (account) level, and equipping our go-to-market teams with tools and processes that make those insights easily accessible and actionable.
2. GTM Strategy Enablement
Support strategic planning through quarterly and annual planning processes, and lead internal consulting-style projects that address key strategic and operational questions, providing rigorous, insight-led analysis that clarifies where we are, what’s working, and what should change.
Key Responsibilities
Note: hx is still a relatively early-stage business, and our culture prizes initiative highly - as such, this section is a good indicator of your role, but the list isn’t exhaustive.
Key Responsibilities
Map and Maintain Our Total Addressable Market (TAM)
Build and maintain dynamic models of TAM, SAM, and SOM by segment, vertical, and geo.
Build these models into our existing tools and processes, to enable data-driven operations across our GTM teams
Evolve and Operationalize ICP
Define, refine, and score Ideal Customer Profiles across stages, using behavioural, firmographic, and intent signals.
Enable Marketing & Sales with Account-Level Insight
Identify trends across the market, key accounts, and competitor moves, while providing clear views of market coverage, whitespace, penetration, and account prioritisation to shape campaigns, territory planning, and sales focus.
Lead Strategic Insight Projects
Support GTM Strategy & Planning
Contribute to strategic planning processes, such as annual planning, territory design, and support QBR/Board preparation with insight-rich analysis.
Experience and Skills
2+ years experience in strategy, market intelligence, analytics, or consulting
Proven ability to work independently, think objectively, and interpret strategic insights from both internal and external data.
High intellectual curiosity and a passion for market dynamics and GTM strategy
Proficiency in data tools: Excel/Sheets, SQL, BI platforms (e.g., Power BI, Looker, Tableau); experience with enrichment tools (e.g., ZoomInfo, Cognism, Clay) a plus. Experience with specific technologies is less important than a proven capability to quickly grasp new tools, showcasing a broad exploration of technologies driven by enthusiasm for the field.
Experience, and just as importantly, passion and demonstrable enthusiasm, for working with LLMs, prompting skills, and other AI tools and bots
Excellent communication skills (written and verbal) for effective team collaboration, capable of building strong relationships at all levels within the organization. Able to simplify complexity into clear, compelling frameworks
Nice to Have (But Not Essential)
Background in B2B SaaS, familiarity with common go-to-market motions and metrics
Exposure to or understanding of the insurance industry, its dynamics, and buying processes
Practical experience with TAM modeling, market segmentation, and account scoring methodologies
This role would be suited to someone who has a technical research background and is now looking to develop their practical commercial skills
Who You Are
We’re building a team of full-stack strategic operators, technical generalists who are as comfortable with SQL as they are with storytelling. You’ll thrive here if:
You're a nerd for GTM: fascinated by strategy, motion, and execution
You take ownership end-to-end, learning what you need to get the job done, without relying on support tickets
You’ve got a startup mindset: scrappy, hands-on, and not afraid to lead from the front
You use AI and automation to accelerate execution, not just talk about it
You deliver impact through scalable systems and processes, not one-off requests
You bring clarity, discipline, and a continuous improvement mindset to everything you do
You’re excited to enable a data-driven culture across our GTM teams
What do we offer?
£5,000 for individual and group training and conference budget
25 days’ holiday plus 8 bank holiday days (33 in total)
Company pension scheme via Penfold
Mental health and therapy provision via Spectrum.life
Individual wellbeing allowance via Juno
Private healthcare insurance through AXA
Top-spec equipment (laptop, screens, mechanical keyboards, etc)
Regular remote hackathons, lunch & learns, socials and games nights
Team lunches, snacks, drinks fridge, fun office @ The Ministry
Interview Process
Initial call with our Talent team to begin the process
In-depth interview with our Kate Hillier Isaac
Skills assessment / test and scenario-based interview
Values interview with two of our Senior Leadership team
We make an offer!
Diversity @ hyperexponential
We are committed to diversity and equal opportunity. We’re a talented and high-energy, but low-ego and kind team who believes that the more inclusive we are, the better our work and culture is. We are not yet where we want to be in terms of balance, but it is our mission to build a team that represents a variety of backgrounds and perspectives and we are working hard towards that goal.
Check out our blog at https://www.hyperexponential.com/blog
Please note that background checks will be conducted as part of the hiring process to ensure compliance with our governance policies. We handle all background checks sensitively and in full compliance with relevant regulations. All applicant data will be processed in accordance with data protection regulations and our privacy policy.
