At Webflow, our mission is to bring development superpowers to everyone. As the pioneer of the Website Experience Platform (WXP), we’re redefining how teams Build, Manage, and Optimize for the web — combining visual development, powerful content management systems, AI-driven personalization, seamless hosting, and end-to-end analytics in a single, unified platform. With AI at the core, Webflow helps teams move faster, create more performant digital experiences, and scale without heavy engineering support. From independent designers and creative agencies to global enterprises, hundreds of thousands of organizations use Webflow to turn ideas into reality — and to power what’s possible on the web.
A diverse, inclusive, and equitable culture is essential to our performance—and foundational to the kind of company we’re building. This work is not a program, a set of events, or a compliance checkbox. It is embedded in how we grow, how we lead, and how we win.
We’re looking for a DEI Lead to help us guide and scale the next chapter of this work. This is a senior-level individual contributor role with deep scope and strategic visibility. You’ll partner with our Executive team, Affinity Group Leads, and People team to shape how DEI lives across our employee experience—from talent and development to systems, data, and leadership behavior.
This is a pivotal moment at Webflow: we’re evolving as a company, growing quickly, and building the infrastructure for long-term scale including the kind of inclusive, high-performance culture we want to be known for. You’ll help us build it—clearly, courageously and with conviction.
About the role:
- Location: Remote-first (United States)
- Full-time
- Permanent
- Exempt
- The cash compensation for this role is tailored to align with the cost of labor in different geographic markets. We've structured the base pay ranges for this role into zones for our geographic markets, and the specific base pay within the range will be determined by the candidate’s geographic location, job-related experience, knowledge, qualifications, and skills.
- United States (all figures cited below are in USD and pertain to workers in the United States)
- Zone A: $147,000 - $206,000
- Zone B: $138,000 - $193,000
- Zone C: $130,000 - $181,000
This role is also eligible to participate in Webflow's company-wide bonus program. Target amounts are a percentage of base salary and vary by career level. Payouts are based on company performance against established financial and operational goals.
Please visit our Careers page for more information on which locations are included in each of our geographic pay zones. However, please confirm the zone for your specific location with your recruiter.
- Reporting to the Sr. Director, People Business Partners
As a DEI Lead, you’ll …
- Set and evolve the DEI strategy across the employee experience—hiring, onboarding, development, performance, engagement, and retention—ensuring it is integrated, actionable, and outcomes-driven.
- Serve as a key partner to our Head of People & Organizational Development to embed equity and inclusion into talent planning, performance management, leadership development, and organizational health programs.
- Partner with Total Rewards, Talent Acquisition, People Operations, and People & Organizational Development to audit and improve systems, policies, and processes through a lens of equity, access, and psychological safety.
- Provide thought partnership and challenge to senior leaders and executive sponsors—ensuring DEI principles are present in decision-making and leadership behavior.
- Support and scale the impact of Webflow’s Affinity Groups—ensuring sustainable structure, leadership alignment, business impact and programmatic investment.
- Measure and report on what matters: leverage internal and external data to drive clarity, progress, and accountability across the organization.
- Stay attuned to the evolving DEI, legal, and cultural landscape—helping Webflow lead with courage and commitment in a rapidly shifting environment.
- Represent DEI at Webflow as a visible, trusted voice—internally with employees and leaders, and externally with peers, candidates, and community.
In addition to the responsibilities outlined above, at Webflow we will support you in identifying where your interests and development opportunities lie and we'll help you incorporate them into your role.
About you:
You’ll thrive as a DEI lead if you:
- Have 8+ years of progressive experience in DEI, organizational development, talent strategy, or related disciplines—with a strong track record of building and scaling DEI work in a fast-paced environment.
- Have deep fluency in data and systems—you know how to measure impact and translate insight into action.
- Possess experience operating at the intersection of people systems, employee experience, leadership, and business strategy—ideally in tech or high-growth environments.
- Are adept at driving influence without authority—capable of coaching and challenging executives, cross-functional leaders, and teams to lead inclusively and act with accountability.
- Are skilled at navigating complexity, change, and ambiguity with calm, clarity, and conviction.
- Are experienced in supporting and guiding Affinity Groups, ERGs, or employee-led communities.
- Are comfortable being a visible voice and trusted advisor for inclusion and equity—especially when the work is hard.
- Stay curious and open to growth — actively building fluency in emerging technologies like AI to unlock creativity, accelerate progress, and amplify impact.
Our Core Behaviors:
- Obsess over customer experience. We deeply understand what we’re building and who we’re building for and serving. We define the leading edge of what’s possible in our industry and deliver the future for our customers
- Move with heartfelt urgency. We have a healthy relationship with impatience, channeling it thoughtfully to show up better and faster for our customers and for each other. Time is the most limited thing we have, and we make the most of every moment
- Say the hard thing with care. Our best work often comes from intelligent debate, critique, and even difficult conversations. We speak our minds and don’t sugarcoat things — and we do so with respect, maturity, and care
- Make your mark. We seek out new and unique ways to create meaningful impact, and we champion the same from our colleagues. We work as a team to get the job done, and we go out of our way to celebrate and reward those going above and beyond for our customers and our teammates
Benefits & wellness
- Equity ownership (RSUs) in a growing, privately-owned company
- 100% employer-paid healthcare, vision, and dental insurance coverage for full-time employees (working 30+ hours per week) and their dependents. Full-time employees may also be eligible for voluntary insurance options where applicable in the respective country of employment
- 12 weeks of paid parental leave for both birthing and non-birthing caregivers, as well as an additional 6-8 weeks of pregnancy disability leave for birthing parents to be used before child bonding leave (note: where local requirements are more generous, employees receive the greater benefit); full-time employees also have access to family planning care and reimbursement
- Flexible PTO for all locations and sabbatical program
- Access to mental wellness and professional coaching, therapy, and Employee Assistance Program
- Monthly stipends to support work and wellness
- 401k plan or pension schemes (in countries where statutorily required), and other financial wellness benefits, like CPA and financial advisor coverage
Temporary employees may be eligible for paid holiday and time off, statutory leaves of absence, and company-sponsored medical benefits depending on their Fixed Term Contract and their country/state of employment.
Remote, together
At Webflow, equality is a core tenet of our culture. We are an Equal Opportunity (EEO)/Veterans/Disabled Employer and are committed to building an inclusive global team that represents a variety of backgrounds, perspectives, beliefs, and experiences. Employment decisions are made on the basis of job-related criteria without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, veteran status, or any other classification protected by applicable law. Pursuant to the San Francisco Fair Chance Ordinance, Webflow will consider for employment qualified applicants with arrest and conviction records.
Stay connected
Not ready to apply, but want to be part of the Webflow community? Consider following our story on our Webflow Blog, LinkedIn, X (Twitter), and/or Glassdoor.
Please note:
We will ensure that individuals with disabilities are provided reasonable accommodation to participate in the job application or interview process, to perform essential job functions, and to receive other benefits and privileges of employment. Upon interview scheduling, instructions for confidential accommodation requests will be administered.
To join Webflow, you'll need a valid right to work authorization depending on the country of employment.
If you are extended an offer, that offer may be contingent upon your successful completion of a background check, which will be conducted in accordance with applicable laws. We may obtain one or more background screening reports about you, solely for employment purposes.
For information about how Webflow processes your personal information, please review Webflow’s Applicant Privacy Notice.
