Your Role
The Campaigns Manager will play a pivotal role in shaping and executing high-impact marketing strategies to drive substantial pipeline generation and acceleration. You will own the strategic planning, orchestration, and optimization of multi-channel campaigns designed to acquire new prospects and advance existing opportunities for our sales teams. This role demands a strong command of various channels, including content syndication, email nurtures, direct mail, paid media, webinars, and more. You will be a key part of the Demand Generation team’s quarterly pipeline commitments. You will work closely with Product Marketing, Content Marketing, Field Marketing, Lifecycle, and Sales to ensure the strategy is aligned and the business impact is measured.
What You’ll Do
- Own the end-to-end process for launching complex campaign programs and assets, driving efficient execution and market readiness.
- Strategically develop and architect promotional content for comprehensive demand programs, ensuring deep alignment of messaging with Ideal Customer Profiles (ICPs) and key market segments in collaboration with product and content marketing.
- Design, orchestrate, and spearhead robust campaign activations across diverse channels such as content syndication, email, content marketing, direct mail, and emerging digital platforms.
- Act as a strategic partner to the integrated marketing team and cross-functional stakeholders, proactively identifying opportunities to build innovative, pipeline-generating programs that achieve ambitious targets.
- Drive strategic engagement and enablement for Sales teams, developing programs that effectively qualify leads, secure meetings, and significantly accelerate pipeline velocity.
- Conduct in-depth analysis of marketing program and campaign performance, translating complex data into actionable insights and strategic recommendations. Effectively communicate and present these insights to stakeholders and executive leadership, influencing future strategy and investment.
Skills You’ll Bring
- 5+ years of progressive experience in demand generation or integrated campaigns within a high-growth B2B SaaS environment.
- Proven success in developing and executing full-funnel marketing campaigns—including webinars, nurture programs, and third-party sponsorships—focused on driving measurable pipeline and revenue outcomes.
- Strong business acumen and a history of optimizing multi-channel campaigns with a focus on ROI and pipeline contribution.
- Advanced analytical skills with the ability to interpret complex data sets, identify trends, and translate insights into strategic campaign improvements.
- Deep expertise in marketing automation platforms (e.g., Marketo, HubSpot, Pardot) and CRM tools (e.g., Salesforce), with a track record of executing and reporting on sophisticated campaigns.
- Extensive cross-functional experience collaborating with Sales, Marketing Ops, SDRs, creative, and web development teams to align on goals and launch various programs and assets.
- Experience working with international teams to localize and tailor campaigns based on regional priorities and audience nuances.
- Ability to prioritize and manage multiple high-impact initiatives in a dynamic, fast-paced environment.
