Location: Remote
Position Summary
Reporting to the Director of Performance Marketing, the Sr. Marketing Campaign Manager for Compete is a high-impact role designed for a marketer who is hungry to win. You will be responsible for developing and executing aggressive marketing campaigns engineered to displace specific competitors. This is a role for a strategic and tenacious individual who thrives on competition and is obsessed with delivering measurable results.
You will act as the orchestrator for all compete initiatives, working with our product marketing, content, GTM, and operations teams to build and launch surgical GTM strategies. This role demands a blend of deep competitive analysis and brilliant, hands-on execution to create campaigns that disrupt the market, change perceptions, and directly contribute to technology adoption. The ideal candidate is a data-driven, results-obsessed marketer who excels at turning competitive insights into decisive action and can prove the impact of their campaigns on the business.
Primary Accountabilities
Competitive Campaign Strategy & Execution
- Develop and lead the execution of aggressive, multi-channel compete campaigns designed to convert customers from rival companies and immediately begin creating, deepening, and progressing account intimacy.
- Collaborate with teams on competitor analysis to identify strategic weaknesses, product gaps, and market opportunities that can be exploited with targeted marketing programs.
- Design and implement "always-on" competitive campaigns to maintain pressure, intercept key accounts, and continuously capture market share.
- Manage the entire campaign lifecycle, from collaborating on intelligence gathering and strategy formulation to execution, optimization, and post-campaign analysis.
- Partner with and direct external agencies to ensure all competitive campaign activities are sharp, on-brand, and relentlessly focused on achieving goals.
Cross-Functional Collaboration
- Serve as the company's subject matter expert and primary driver for competitive marketing campaigns, aligning internal teams, including GTM, product, content, and legal, around a unified and aggressive GTM approach.
- Forge a powerful alliance with the GTM teams, enabling them with the specific messaging, content, and air cover needed to win head-to-head deals.
- Translate complex competitive intelligence and business objectives into clear, actionable, and impactful campaign plans.
- Communicate campaign strategies, progress, and results with conviction and clarity to all stakeholders, including executive leadership.
KPIs, Inspection & Reporting
- Define and own the KPIs for all competitive campaigns, focusing on hard metrics such as competitor displacement rates, logos acquired from target competitors, and market share shifts.
- Lead post-campaign "inspections" to dissect performance, digging deep into what worked, what failed, and identifying critical lessons to drive continuous improvement for the next attack.
- Collaborate with Marketing Operations to build and refine reporting dashboards that provide a clear and real-time view of campaign performance against our competitors.
- Analyze campaign data to measure account takeover and ruthlessly optimize strategies for maximum impact and efficiency.
- Manage the competitive campaign budget with precision, providing accurate forecasts and regular updates on spend.
Competitive & Market Intelligence
- Live and breathe the competitive landscape, understanding our rivals' strategies, products, pricing, and vulnerabilities.
- Work with market intelligence teams to ensure a constant flow of actionable insights that can be leveraged in our marketing campaigns.
- Use customer and competitive data to craft highly targeted and personalized messaging that highlights Citrix's unique advantages.
Essential Knowledge, Skills, Abilities
- Proven experience in a campaign management or performance marketing role with a demonstrated focus on competitive strategy, preferably within the B2B technology sector.
- A track record of success in developing and executing marketing campaigns that have measurably impacted competitors and driven business growth.
- A tenacious, results-obsessed mindset with a focus on winning and a proactive, creative approach to problem-solving.
- Strong analytical skills and experience in competitive intelligence gathering and analysis.
- Excellent project management skills, with the ability to lead high-stakes projects in a fast-paced, competitive environment.
- Exceptional communication and influencing skills, with the ability to unite and lead cross-functional teams toward a common goal.
- Data-driven with expertise in marketing analytics, reporting, and using data to build a business case and prove success.
- Experience with marketing automation platforms (e.g., Eloqua), CRM systems (e.g., Oracle), and competitive intelligence tools.
Oral and written fluency in English.
Qualifications
Bachelor's or Master's degree in Marketing, Business Administration, or a related field.
Compensation may vary depending on your location, qualifications including job-related education, training, experience, licensure, and certification, that could result at a level outside of these ranges. Certain roles are eligible for additional rewards, including annual bonus, and sales incentives depending on the terms of the applicable plan and role as well as individual performance.
NY generally ranges: $1-$100,000,000
CA generally ranges: $1-$100,000,000
All other locations fall under our General State range: $140,000-$210,000
Benefits may vary depending on the nature of your employment with Cloud Software Group and the country where you work. U.S. based employees are typically offered access to healthcare, life insurance and disability benefits, 401(k) plan and company match, among others. This requisition has no specific deadline for completion.
About Us:
Cloud Software Group is one of the world’s largest cloud solution providers, serving more than 100 million users around the globe. When you join Cloud Software Group, you are making a difference for real people, each of whom count on our suite of cloud-based products to get work done — from anywhere. Members of our team will tell you that we value passion for technology and the courage to take risks. Everyone is empowered to learn, dream, and build the future of work. We are on the brink of another Cambrian leap -- a moment of immense evolution and growth. And we need your expertise and experience to do it. Now is the perfect time to move your skills to the cloud.
Cloud Software Group is firmly committed to Equal Employment Opportunity (EEO) and to compliance with all federal, state and local laws that prohibit employment discrimination. All qualified applicants will receive consideration for employment without regard to age, race, color, creed, sex or gender, sexual orientation, gender identity, gender expression, ethnicity, national origin, ancestry, citizenship, religion, genetic carrier status, disability, pregnancy, childbirth or related medical conditions (including lactation status), marital status, military service, protected veteran status, political activity or affiliation, taking or requesting statutorily protected leave and other protected classifications.
Cloud Software Group will consider qualified applicants with a criminal history and conduct the recruiting process in accordance with the California Fair Chance Act, Los Angeles County Fair Chance Ordinance for Employers and San Diego Fair Chance Ordinance. For access to the laws see the following links: California FCA and Los Angeles FCO.
If you need a reasonable accommodation due to a disability during any part of the application process, please contact us at (800) 424-8749, HR directly via (954) 229-6896 or email at AskHR@cloud.com for assistance.
