The Role
We’re looking for a strategic storyteller with a deep love of data to lead our Marketing Insights function at Linktree. This is a brand-new role that will shape how we uncover, craft, and share insights about the creator economy, platform trends, and what’s next in the world of monetization and content.
As our Marketing Insights Lead, you'll be responsible for building the strategy, rhythm, and storytelling approach behind our insights, turning numbers into narratives that inspire our community, our customers, and our internal teams. You'll work closely with data science, comms, content, and product marketing to surface and publish impactful stories across reports, newsletters, and more.
Linktree has been a leader in our space for years and there is an incredible opportunity for the right candidate to make our insights function an industry leader as well.
What You’ll Own
- Overall strategy for marketing insights: Roadmap out a clear insights and research content strategy, defining themes, formats, and frameworks that help us tell compelling, credible stories.
- Content production: Lead the production of flagship reports, recurring trend digests, and editorial-style newsletters including managing contractors, research vendors, or freelance writers.
- Influence marketing and product strategy: Ensure insights are accessible and useful across the org, helping fuel campaigns, positioning, GTM strategies, and thought leadership.
- Partner cross-functionally: Work closely with Data Science, Brand, Comms, Product Marketing, and Partnerships to identify emerging trends, synthesize platform data, and bring fresh insights to market.
What We’re Looking For
- You’ve led research or insights work in-house at a brand, platform, or agency with strong opinions on how data can drive storytelling.
- You’re fluent in marketing and media metrics, but you know how to translate data into narratives for non-technical audiences.
- You’ve worked across functions (and time zones), and can drive alignment between creative, comms, and analytical teams.
- You’re both strategic and hands-on: you can define a vision, but also ship the first version yourself.
- Bonus if you have experience in platform data storytelling, creator economy trends, or media/editorial environments.
Linktree is committed to providing a fair and competitive compensation package including cash, equity, and benefits. The base salary offered for this role is targeted at $160,000-$175,000 for roles based in San Francisco and Los Angeles. Final offers depend on multiple factors including location, experience, expertise, and role scope, and may vary from the range listed.
P.S. If you don’t tick every box in this listing, please don’t rule yourself out. We take pride in inclusion and hiring incredible human beings with great potential over ticking boxes – so if this role resonates with you, hit that apply button!
Our Story
We’re on a mission to empower anyone to curate, grow, and monetize their digital universe. We created the “link in bio” category — and we’re just getting started. From creators, artists, and entrepreneurs to global brands, we’re redefining how people connect with their communities, showcase their content and promote products — all in one link.
Today, a community of 70+ million use Linktree, including icons like Adidas, TikTok, the UN Environmental Program, The NFL, Manchester United, World Central Kitchen, Sabrina Carpenter, Olivia Rodrigo, and Selena Gomez. With 48,000 new accounts created every day, Linktree is the fastest-growing leader in our space.
We’ve teamed up with some of the world’s biggest platforms including TikTok, Snap, YouTube, GoFundMe, Spotify, Google, Stripe, Reddit, Laylo, and Kajabi, to unify Linkers’ digital spaces, and we partner with retail brands Amazon, Lululemon, Nike, Target, Sephora, Lululemon, and more to share products they love.
We’re a tight-knit, passionate team building best-in-class tools that make online presence simple, powerful, and yours. If you're excited by the idea of shaping a new category, setting the standard, and making space for everyone to be seen and succeed, we’d love to meet you.
Where and How We Work
We're a global, diverse team spread across continents with offices in London, Los Angeles, Melbourne, and San Francisco. We work together flexibly and you can choose the setup that works best for you: fully remote or a hybrid mix of office and home.
We offer autonomy in how you structure your days and weeks. While we’re mindful of time zones and occasionally collaborate outside the typical 9–5, we lean into async work to keep things flowing. Our culture is family-friendly and Zoom-casual where kids, pets, and delivery drivers are welcome.
How we’ll help you thrive
Our approach to benefits considers the whole person and the unique contributions they bring to Linktree. We want the experience at Linktree to be one that enables people to truly thrive so we can Go Further Together (one of our values). Some ways we support you:
- An annual wellbeing allowance to use on things like (but not limited to) fitness memberships, development courses, childcare, travel, charitable donations, pet insurance, home office set-up - the choice is yours!
- 100% coverage (and 80% for your dependents) of your monthly premiums for medical, dental, vision, disability and life insurance for US-based employees.
- Employer contribution towards your retirement.
- Generous time off for vacation, holidays, parental leave, volunteer time, and other categories.
- Employee stock option program - we want each and every employee to share in the company’s success.
At Linktree, we believe in promoting a culture that celebrates unique backgrounds, talents, and experiences, and we’re proud to be an equal opportunity workplace. We are creating an inclusive workplace where every individual feels valued, respected, and has equal opportunities to thrive. We aim to foster a diverse and inclusive environment where all team members have a sense of belonging. Linktree welcomes all people regardless of sex, gender identity, race, ethnicity, disability, pregnancy, age, or other lived experience. If you require accommodations to fully participate in our opportunities, please don't hesitate to reach us at talent@linktr.ee – your needs are important to us.
