Genesys empowers organizations of all sizes to improve loyalty and business outcomes by creating the best experiences for their customers and employees. Through Genesys Cloud, the AI-powered Experience Orchestration platform, organizations can accelerate growth by delivering empathetic, personalized experiences at scale to drive customer loyalty, workforce engagement, efficiency and operational improvements.
We employ more than 6,000 people across the globe who embrace empathy and cultivate collaboration to succeed. And, while we offer great benefits and perks like larger tech companies, our employees have the independence to make a larger impact on the company and take ownership of their work. Join the team and create the future of customer experience together.
Job Summary
As a Content Marketing Specialist at Genesys, you will play a key role in shaping the buyer journey through compelling, customer-focused content. You’ll create engaging copy across blogs, web pages, thought leadership articles, and SEO-driven assets that inform, inspire, and guide prospects throughout the customer lifecycle. At Genesys, we’re transforming the customer experience landscape with empathy, AI innovation, and global impact. Joining our team means becoming part of a collaborative culture that empowers creativity and drives measurable business results.
Team Mission
Be the advocate for our prospects and customers by creating organic buying journeys. Anticipate buyers’ needs, meet them on their journey, educate with thought leadership, and guide them throughout their lifecycle.
Goals
This role is designed for professionals with demonstrated writing experience who enjoy producing high-quality content that drives business growth. Success in this role comes from blending creativity, collaboration, and strong communication skills with an ability to deliver results through SEO-rich, customer-centric content.
Key Responsibilities
Create impactful, original, and persuasive content for a wide range of marketing materials, including blogs, web pages, ebooks, and thought leadership articles.
Collaborate with subject-matter experts across Genesys to produce content that resonates with target audiences and supports the buyer journey.
Partner with design, web, and UX teams to develop visually compelling and user-friendly digital experiences.
Drive website and marketing performance metrics such as organic visibility, engagement, and conversions through expertly crafted SEO and GEO-enabled content.
Advocate for the buyer in messaging, ensuring clarity, consistency, and relevance across all assets.
Embrace creativity and continuous improvement to adapt to evolving business needs and market trends.
Writing Formats
Tools and Resources
Team Collaboration
You will collaborate closely with:
Web teams (SEO, UX, Development)
Brand and Global Campaigns teams
Marketing Operations (Project Management, Analytics)
Product Marketing
Thought Leadership team
Qualifications
Strong writing ability across formats and tones, including conversational, formal, and technical styles
Ability to simplify complex concepts and craft engaging, persona-specific narratives
Familiarity with AP Style and consistent application of brand voice and messaging
Knowledge of SEO best practices and tools
Strong collaboration and communication skills
Project management ability or strong organizational interest
Creative mindset with openness to feedback and iteration
Experience
1+ years of professional writing experience, ideally in content marketing, digital marketing, or related fields
Experience writing for both human readers and search optimization
B2B marketing background preferred
Familiarity with leveraging AI tools for content ideation and production
#LI-DNP
Compensation:
This role has a market-competitive salary with an anticipated base compensation range listed below. Actual salaries will vary depending on a candidate’s experience, qualifications, skills, and location. This role might also be eligible for a commission or performance-based bonus opportunities.
$22.07 - $40.91
Benefits:
Medical, Dental, and Vision Insurance.
Telehealth coverage
Flexible work schedules and work from home opportunities
Development and career growth opportunities
Open Time Off in addition to 10 paid holidays
401(k) matching program
Adoption Assistance
Fertility treatments
More details about our company benefits can be found at the following link: https://mygenesysbenefits.com
If a Genesys employee referred you, please use the link they sent you to apply.
About Genesys:
Genesys empowers more than 8,000 organizations in over 100 countries to improve loyalty and business outcomes by creating the best experiences for their customers and employees. Through Genesys Cloud, the AI-powered Experience Orchestration platform, Genesys delivers the future of CX to organizations of all sizes so they can provide empathetic, personalized experience at scale. As the trusted platform that is born in the cloud, Genesys Cloud helps organizations accelerate growth by enabling them to differentiate with the right customer experience at the right time, while driving stronger workforce engagement, efficiency and operational improvements. Visit www.genesys.com.
Reasonable Accommodations:
If you require a reasonable accommodation to complete any part of the application process, or are limited in your ability to access or use this online application and need an alternative method for applying, you or someone you know may contact us at reasonable.accommodations@genesys.com.
You can expect a response within 24–48 hours. To help us provide the best support, click the email link above to open a pre-filled message and complete the requested information before sending. If you have any questions, please include them in your email.
This email is intended to support job seekers requesting accommodations. Messages unrelated to accommodation—such as application follow-ups or resume submissions—may not receive a response.
Genesys is an equal opportunity employer committed to fairness in the workplace. We evaluate qualified applicants without regard to race, color, age, religion, sex, sexual orientation, gender identity or expression, marital status, domestic partner status, national origin, genetics, disability, military and veteran status, and other protected characteristics.
Please note that recruiters will never ask for sensitive personal or financial information during the application phase.
