Genesys empowers organizations of all sizes to improve loyalty and business outcomes by creating the best experiences for their customers and employees. Through Genesys Cloud, the AI-powered Experience Orchestration platform, organizations can accelerate growth by delivering empathetic, personalized experiences at scale to drive customer loyalty, workforce engagement, efficiency and operational improvements.
We employ more than 6,000 people across the globe who embrace empathy and cultivate collaboration to succeed. And, while we offer great benefits and perks like larger tech companies, our employees have the independence to make a larger impact on the company and take ownership of their work. Join the team and create the future of customer experience together.
As a Sr. Content Marketing Senior Specialist at Genesys, you will help shape the customer journey through engaging, high-impact content. You’ll produce thought leadership articles, SEO-rich web pages, blogs, and multimedia assets that guide prospects and customers from awareness to adoption. At Genesys, we are redefining how companies connect with their customers through empathy, innovation, and AI-powered experiences. Joining our team means contributing to a global mission while collaborating with experts across marketing, design, and product.
Team Mission
Be the advocate for our prospects and customers by creating organic buying journeys. Anticipate their needs, meet them where they are, educate with thought leadership, and guide them through the lifecycle.
Goals
This role is best suited for a proven content creator with a strong track record in B2B writing. You will be a powerhouse in content production, consistently delivering high-quality work that aligns with business goals and strengthens our brand voice.
Key Responsibilities
Develop impactful, original, and persuasive content across a variety of marketing materials, including blogs, web pages, ebooks, and thought leadership articles
Collaborate with subject-matter experts to produce engaging, buyer-centric narratives that drive conversions
Partner with web, design, and UX teams to deliver compelling, user-friendly experiences
Optimize content for SEO and GEO targeting to improve visibility, engagement, and website performance metrics
Ensure consistency, clarity, and relevance across all messaging while advocating for the buyer journey
Embrace creativity and a continuous improvement mindset to adapt to evolving market demands
Writing Formats
Tools and Resources
Team Collaboration
You will collaborate closely with:
Web teams (SEO, UX, Development)
Brand and Global Campaigns teams
Marketing Operations (Project Management, Analytics)
Product Marketing
Thought Leadership team
Qualifications
Strong writing skills across multiple formats and tones (formal, conversational, and technical)
Ability to simplify complex topics into engaging, persona-specific content
Familiarity with AP Style and proven ability to maintain brand voice
Solid understanding of SEO principles and tools
Strong collaboration, communication, and project management skills
Creative, adaptable, and growth-oriented mindset
Experience
BA with 2–5 years of professional writing experience, ideally in B2B marketing, OR 3–6 years of relevant writing experience without a degree
Demonstrated ability to write for both human audiences and SEO optimization
Experience in B2B marketing environments strongly preferred
Familiarity with AI tools for ideation and content development
#LI-DNP
Compensation:
This role has a market-competitive salary with an anticipated base compensation range listed below. Actual salaries will vary depending on a candidate’s experience, qualifications, skills, and location. This role might also be eligible for a commission or performance-based bonus opportunities.
$56,400.00 - $104,600.00
Benefits:
Medical, Dental, and Vision Insurance.
Telehealth coverage
Flexible work schedules and work from home opportunities
Development and career growth opportunities
Open Time Off in addition to 10 paid holidays
401(k) matching program
Adoption Assistance
Fertility treatments
More details about our company benefits can be found at the following link: https://mygenesysbenefits.com
If a Genesys employee referred you, please use the link they sent you to apply.
About Genesys:
Genesys empowers more than 8,000 organizations in over 100 countries to improve loyalty and business outcomes by creating the best experiences for their customers and employees. Through Genesys Cloud, the AI-powered Experience Orchestration platform, Genesys delivers the future of CX to organizations of all sizes so they can provide empathetic, personalized experience at scale. As the trusted platform that is born in the cloud, Genesys Cloud helps organizations accelerate growth by enabling them to differentiate with the right customer experience at the right time, while driving stronger workforce engagement, efficiency and operational improvements. Visit www.genesys.com.
Reasonable Accommodations:
If you require a reasonable accommodation to complete any part of the application process, or are limited in your ability to access or use this online application and need an alternative method for applying, you or someone you know may contact us at reasonable.accommodations@genesys.com.
You can expect a response within 24–48 hours. To help us provide the best support, click the email link above to open a pre-filled message and complete the requested information before sending. If you have any questions, please include them in your email.
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Genesys is an equal opportunity employer committed to fairness in the workplace. We evaluate qualified applicants without regard to race, color, age, religion, sex, sexual orientation, gender identity or expression, marital status, domestic partner status, national origin, genetics, disability, military and veteran status, and other protected characteristics.
Please note that recruiters will never ask for sensitive personal or financial information during the application phase.
