Senior Customer Marketer
About the Role
We’re looking for a Senior Customer Marketer who thrives on turning exceptional customer experiences into impactful stories. As part of our Marketing team, you’ll lead strategic initiatives that amplify customer voices, deepen engagement, and transform users into passionate advocates.
In this role, you’ll be central to showcasing the value of our products and features throughout the entire customer lifecycle—from onboarding and adoption to expansion and advocacy. By delivering the right message at the right time, you’ll empower users to get the most out of our platform, drive structured feature adoption, and foster long-term loyalty.
This is a highly cross-functional position where your work will directly influence product adoption, customer satisfaction, and overall success.
You’ll report directly to our VP of Corporate and Product Marketing.
Key Responsibilities
Programs, Campaigns & Communications
Develop and manage lifecycle marketing initiatives, including onboarding, adoption, expansion, and retention journeys.
Lead and oversee all user/customer email marketing campaigns and ongoing customer communications to drive engagement and product adoption.
Collaborate cross-functionally to ensure consistency and impact across touchpoints (in-app, newsletters, events, community).
Partner with PMM and other teams to amplify customer success in launches, webinars, and industry events.
Customer Advocacy
Build and scale a robust customer advocacy program to drive more customer references in collaboration with PMM and CS (Testimonials, G2 & Capterra reviews, etc.)
Cultivate and engage a customer community of power users and champions. Collaborate with Brand to make community.datasnipper.com a vibrant place to learn and grow.
Sales & GTM Alignment
Provide customer references and proof points for sales enablement, press releases and other materials
Collaborate with GTM teams to ensure advocacy assets support pipeline generation and deal acceleration.
Measurement & Impact
About You
5–7+ years of experience in customer marketing, advocacy, or related fields.
Proven track record of building customer stories, lifecycle campaigns, advocacy programs, and structured feature adoption initiatives.
Experience working in a fast-growth B2B SaaS environment, with the ability to adapt quickly and scale programs.
Demonstrated success in planning, executing, and optimizing multi-channel campaigns (email, in-app, community, events) that drive measurable engagement and adoption.
Strong storytelling, writing, and communication skills.
Skilled at cross-functional collaboration with Sales, PMM, Brand Marketing, and Creative teams.
Experience managing lifecycle and email marketing tools (HubSpot CRM or similar) and measuring campaign performance.
Data-driven, with the ability to measure, analyze, and report on program impact.
Comfortable working in a fast-paced environment with a bias for action.
What We Offer:
Being part of one of the fastest-growing scale-ups in the Netherlands
Make an impact by disrupting the finance industry with us
28 vacation days on a full-time basis
Excellent salary
Pension plan
Stock participation plan
Hybrid mode of work (at least 3 days onsite in our Amsterdam office)
A flexible and growing organization with lots of opportunities to learn and develop
International working environment, with a team of friendly and driven colleagues
Office in Amsterdam Noord with fresh, delicious lunch prepared daily by our chef
Access to OpenUp, the mental health and wellness platform
Multiple social activities for team building
If this sounds interesting to you, please apply. 🚀 We can’t wait to meet you!