Senior Staff Software Engineer, Marketing Technology

Gusto • San Francisco, Denver, New York • 3d ago

Senior Staff Software Engineer, Marketing Technology

About Gusto

Gusto is a modern, online people platform that helps small businesses take care of their teams. On top of full-service payroll, Gusto offers health insurance, 401(k)s, expert HR, and team management tools. Today, Gusto offices in Denver, San Francisco, and New York serve more than 200,000 businesses nationwide.

Our mission is to create a world where work empowers a better life, and it starts right here at Gusto. That’s why we’re committed to building a collaborative and inclusive workplace, both physically and virtually. Learn more about our Total Rewards philosophy.

About the Role

As a Senior Staff Software Engineer on the Marketing Technology team, you will spearhead the evolution of Gusto’s new MarTech stack. This is a frontend leaning role where you will be instrumental in designing and building the foundational platforms that connect our customer data with our communication channels. Your work will directly shape our key technology pillars: building a new headless CMS, unifying data into a central CDP, and integrating a multi-channel Orchestration engine.

If you are passionate about building highly reliable, frontend-focused systems that directly impact business growth, we would love to have you join our team.

About the Team

The Marketing Technology (MarTech) team is a new team, which is building the next generation of infrastructure that powers customer acquisition and engagement funnels. Our mission is to ensure a seamless, personalized, and performant experience for prospects and customers by building a world-class technology platform. We prioritize quality, observability, and uptime because the systems we build are fundamental to Gusto's growth and brand. We partner closely with Marketing, Sales, Growth R&D, and Operations to build and connect the tools they use every day.

Here’s what you’ll do day-to-day:

Architect and evolve our customer-facing web platforms for performance and scale.
Build and maintain integrations with our MarTech stack (Segment, Braze, etc.).
Implement and optimize caching strategies across our delivery stack (CDN, edge).
Write high-quality, well-tested frontend code using modern best practices.
Support, mentor, and up-level fellow engineers on the team.
Partner cross-functionally with Marketing and Sales to translate business needs into technical solutions.
Be an owner of the long-term technical roadmap for MarTech

Here’s what we're looking for:

Must have 12+ years of experience building web systems connected to a headless CMS
Must have experience building modern frontend applications with technologies such as React, Typescript, and Next.js
Experience with web performance, CDNs, and advanced caching strategies.
Experience integrating with MarTech systems (e.g., CDPs, CRMs, orchestration tools).
A systems thinker with excellent written communication and collaboration skills.
Ability to act as a thought partner for both technical and business teams.
A balance of pragmatic execution and long-term architectural thinking.

Compensation

Our cash compensation amount for this role is targeted at $191,000/yr to $225,000/yr in Denver & most remote locations, and $225,000/yr to $265,000/yr for San Francisco, Seattle & New York. Stock equity is additional. Final offer amounts are determined by multiple factors including candidate experience and expertise and may vary from the amounts listed above.

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