Sr. Partner Marketing Manager

Genesys • Full-time • Chennai (Flexible), India • 1d ago

Genesys empowers organizations of all sizes to improve loyalty and business outcomes by creating the best experiences for their customers and employees. Through Genesys Cloud, the AI-powered Experience Orchestration platform, organizations can accelerate growth by delivering empathetic, personalized experiences at scale to drive customer loyalty, workforce engagement, efficiency and operational improvements.

We employ more than 6,000 people across the globe who embrace empathy and cultivate collaboration to succeed. And, while we offer great benefits and perks like larger tech companies, our employees have the independence to make a larger impact on the company and take ownership of their work. Join the team and create the future of customer experience together.

Sr. Partner Marketing Manager - India

Genesys is looking for an experienced Marketer to own the APAC partner marketing strategy. As the primary liaison between Global Partner organisation, Sales and Marketing, the Sr. Partner Marketing Manager will need to understand go-to-market and partner sales priorities of the business and build a partner marketing plan.

The Sr. Partner Marketing Manager APAC needs to identify and generate awareness and demand by using a variety of marketing vehicles and tactics. The focus is on the top APAC partners to meet the growth objectives of the business and drive pipeline acceleration. This partner marketer will cover APAC and is responsible for interfacing directly with partner sales leadership, partner account managers and requires strategic marketing leadership, cross-team, and organizational teamwork, excellent communications, and project management skills, along with a passion for driving the right partner, customer and prospect experience.

In this role, you will report to the Sr. Director of APAC demand Generation and you will work closely with the extended team to execute a wide range of demand generation programs to ultimately drive leads and pipeline. The team is seeking someone who is strategic, able to work in a fast-paced organization, and is a team player who will add to the Genesys culture.

Key responsibilities:

Develop a partner marketing plan with input and expertise from key internal stakeholders; to include hybrid, digital and in-person programs.

Manage the relationship with the top APAC VARs, TSD, BPOs and GSIs.

Facilitate the conversation with partner sales stakeholders and align partner marketing plan to meet partner sales and marketing goals.

Develop and drive joint plan to meet and exceed partner marketing and sales objectives, leveraging a mix of events.

Build and maintain a strong relationship with key stakeholders to ensure Partner Sales/Marketing alignment on all programs

Manage the allocated partner marketing budget to drive optimized investment and ROI

Knowledge, Skills and Experience:

A minimum of 5 years software/technology partner marketing experience

Experience working with partners (VARs, TSDs, GSIs and BPO) prefered

Highly efficient team player, with the ability to also work independently in a fast-paced, fluid, sometimes ambiguous environment.

Experience creating and delivering events with partners.

Self-motivated, able to work autonomously and communicate with remote management for extended periods of time.

Experience owning pipeline targets is a plus.

High energy and the ability to manage multiple initiatives.

Knowledge of lead generation and sales cycles for revenue growth
30% travel Required

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About Genesys:

Genesys® empowers more than 8,000 organizations worldwide to create the best customer and employee experiences. With agentic AI at its core, Genesys Cloud™ is the AI-Powered Experience Orchestration platform that connects people, systems, data and AI across the enterprise. As a result, organizations can drive customer loyalty, growth and retention while increasing operational efficiency and teamwork across human and AI workforces. To learn more, visit www.genesys.com.

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Genesys is an equal opportunity employer committed to fairness in the workplace. We evaluate qualified applicants without regard to race, color, age, religion, sex, sexual orientation, gender identity or expression, marital status, domestic partner status, national origin, genetics, disability, military and veteran status, and other protected characteristics.