Why This Job is Featured on The SaaS Jobs
Product marketing remains a core lever in B2B SaaS because adoption is shaped as much by clarity as by capability. This role sits at the intersection of positioning, enablement, and customer insight—work that directly influences how a software product is understood, evaluated, and rolled out across accounts. With Freshworks operating in CX/EX service software, the remit naturally spans multiple buyer personas and use cases, where crisp messaging and proof points tend to determine traction.
For a SaaS career, the long-term value is in building repeatable go-to-market craft: translating product capabilities into differentiated narratives, creating content systems that scale across channels, and partnering closely with sales and growth to move from awareness to feature usage. The “voice of the customer” element also signals meaningful exposure to feedback loops that help shape roadmaps—experience that transfers across most SaaS categories and maturity stages.
This is best suited to a seasoned product marketer who prefers cross-functional influence over purely campaign execution, and who is comfortable owning narrative, tooling, and internal alignment. It will appeal to professionals who enjoy balancing strategic research with hands-on content and enablement, and who want their work to be measured through adoption and field effectiveness rather than brand metrics alone.
The section above is editorial commentary from The SaaS Jobs, provided to help SaaS professionals understand the role in a broader industry context.
Job Description
Company Description
Organizations everywhere struggle under the crushing costs and complexities of “solutions” that promise to simplify their lives. To create a better experience for their customers and employees. To help them grow. Software is a choice that can make or break a business. Create better or worse experiences. Propel or throttle growth. Business software has become a blocker instead of ways to get work done.
There’s another option. Freshworks. With a fresh vision for how the world works.
At Freshworks, we build uncomplicated service software that delivers exceptional customer and employee experiences. Our enterprise-grade solutions are powerful, yet easy to use, and quick to deliver results. Our people-first approach to AI eliminates friction, making employees more effective and organizations more productive. Over 72,000 companies, including Bridgestone, New Balance, Nucor, S&P Global, and Sony Music, trust Freshworks’ customer experience (CX) and employee experience (EX) software to fuel customer loyalty and service efficiency. And, over 4,500 Freshworks employees make this possible, all around the world.
Fresh vision. Real impact. Come build it with us.
Job Description
We’re looking for a Lead, Product Marketing to develop and execute marketing strategies to increase awareness and drive widespread adoption of our product. Our ideal candidate is an enthusiastic and seasoned B2B product marketer with a track record of success in navigating emerging products and driving effective go-to-market strategies.
Responsibilities:
- Product messaging and positioning – Develop product positioning and messaging that resonates with customers and differentiates our organization in the market
- Content Development – Conceptualize and create educational product and solution content for a variety of platforms
- Sales enablement – Communicate value proposition and provide high-value sales tools, training, and collateral
- Product and feature adoption — Drive adoption of the product and features amongst the customer base
- Marketing enablement - Work with growth teams across the company to convey strategic vision and partner in campaign execution
- Be the voice of the customer - Enable product teams by being the internal voice of the customer
- Evangelism – Serve as a company spokesperson and go-to thought leader for the product
- Project management -- Drive projects forward through effective cross-functional collaboration
Qualifications
- Any graduate degree with 7-9 years of product marketing experience with proven experience working in B2B SaaS marketing in global technology companies (preferred)
- An ability to understand tech and business software, including buyer behavior and ideal customer profiles, and translate tech content into marketing material
- Ability to effectively lead, inspire, and mentor teammates and indirect reports
- Proven experience creating marketing plans encompassing strategy, customer research, competitive analysis, product requirements, messaging, pricing, etc.
- Excellent English written, verbal, and presentation skills, with an eye for quality and attention to detail
- Strength in collaborating with cross-functional teams across geographies, including executive management, product management, operations, sales, and marketing
Additional Information
At Freshworks, we have fostered an environment that enables everyone to find their true potential, purpose, and passion, welcoming colleagues of all backgrounds, genders, sexual orientations, religions, and ethnicities. We are committed to providing equal opportunity and believe that diversity in the workplace creates a more vibrant, richer environment that boosts the goals of our employees, communities, and business. Fresh vision. Real impact. Come build it with us.
