Why This Job is Featured on The SaaS Jobs
Offline media is returning to the SaaS playbook as subscription brands look beyond purely auction-based digital channels to diversify acquisition and build durable awareness. This role stands out because it treats offline as a measurable growth lever—connecting linear and streaming placements to funnel outcomes and bringing the same rigor SaaS teams expect from paid search or social.
For a SaaS marketer, the career value sits in learning how to run brand programs with performance accountability. Ownership across planning, vendor management, measurement, and reporting builds fluency in unit economics thinking (including LTV:CAC) and experimentation discipline, while close partnership with analytics and growth engineering strengthens the ability to instrument tracking and turn campaign signals into repeatable insights.
This position is best suited to someone who enjoys operating at the intersection of creative, data, and operational detail, and who is comfortable leading external partners while aligning multiple internal stakeholders. It will fit professionals who want to broaden from digital-only execution into full-funnel media stewardship, and who are motivated by building systems—dashboards, learning agendas, and processes—that can be reused as a SaaS organization scales spend across channels.
The section above is editorial commentary from The SaaS Jobs, provided to help SaaS professionals understand the role in a broader industry context.
Job Description
As Senior Offline Media Manager, you will be responsible for growing and managing various brand campaigns. You will also build fast-growing marketing campaigns, focusing on B2B and SaaS. As a key member of the media team, you’ll work closely with the following teams to deliver on marketing goals: web marketing, marketing analytics, product marketing, engineering, legal, and creative. You’ll scale our programs with multi-million dollar budgets amongst an ambitious team, managing both the strategy and execution. You’ll help us devise cross-channel campaigns and help drive advancement in our analytic capabilities. If you have experience with revenue driven campaign management and want to dramatically scale a disruptive company, we would love to hear from you!
Here’s what you’ll do day-to-day:
- Strategize, execute and optimize best-in-class brand media campaigns, to drive brand awareness and customer acquisition metrics.
- Develop allocation of media resources across offline brand media channels (e.g. Linear TV, CTV, Online Video, Network Radio, Streaming Audio, Podcasts).
- Own campaigns from end-to-end including planning strategy, tactical execution, vendor management, measurement, and reporting.
- Drive development of target audience, target consumption habits, competitive analysis, KPIs by funnel stage, channel flighting, and learning agenda.
- Ensure consistency in brand communication across brand advertising.
- Manage budget and drive continuous improvements to cost-effectively attract new customers.
- Lead media agency partner in campaign development and execution, and manage agency contracts, scope, and staffing.
- Drive reporting on effectiveness of campaigns and creative, including trafficking creative, managing audiences & creative assets, and building campaign dashboards to ensure programs are running smoothly.
- Work closely with data analytics and growth engineering, to ensure accurate tracking and measurement of activities. In addition, partner with other internal teams, such as Creative, Product Marketing and Legal.
Here’s what we're looking for:
- 6+ years of experience in offline and digital media, including hands-on experience negotiating and optimizing campaigns, ideally with a focus on B2B or SaaS.
- Seeking 3+ years offline experience and 3+ years digital experience for combined total of 6+ years.
- Deep understanding of paid media (all channels) and strong knowledge of the media industry.
- Excellent understanding of the marketing business and its day-to-day operations.
- Experience leading media agencies on campaign strategy and execution.
- Experience in optimizing media programs, while driving efficiency and meeting LTV:CAC targets.
- Proven track record of building and executing experimentation plans, including creative testing.
- Experience in strategizing and executing IOs, MNDAs, MSAs, SOWs, etc.
- Strong working knowledge of Excel, including advanced functions.
- Versatile and comfortable juggling multiple projects with several moving parts at once.
- Detail-oriented with strong organizational and project management skills.
- Excellent communication skills both oral and written.
- A deep interest in the latest media developments, industry trends, and best practices for digital and offline marketing.
- Demonstrated ability to work independently and within a collaborative team oriented environment.
- Passionate about Gusto’s mission and the impact we can have on the world.
Extra credit:
- Experience with small business marketing, subscription products, SaaS, or financial services.
- Working knowledge of performance marketing channels, such as SEM and Affiliates.
- Experience with digital campaign management platforms (e.g. Google Ads, Microsoft Ads, DV 360, Meta Ads, Tatari or other DSPs).
- Fluency with modern business intelligence tools (e.g. Amplitude, Tableau), including tag management (e.g. Tealium, Google Tag Manager).
- Experience with advanced measurement and analytics (multi-touch attribution, media mix modeling, or similar).
Compensation:
Our annual cash compensation amount for this role is targeted at $108,000 - $125,000 in Denver, Phoenix, Las Vegas, and Atlanta. Our annual cash compensation amount for this role is targeted at $131,000 - $151,000 for San Francisco and New York. Final offer amounts are determined by multiple factors including candidate experience and expertise and may vary from the amounts listed above.
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