Why This Job is Featured on The SaaS Jobs
This Marketing Creative Producer role stands out for how it operationalises performance marketing creativity—turning insights into repeatable production systems. While the listing references mobile games rather than B2B SaaS, the underlying model mirrors many SaaS growth organisations: creative treated as an iterative lever, tightly connected to measurable outcomes and a clear briefing-to-delivery pipeline.
For a SaaS-focused career, the durable value here is learning how to translate data into creative direction at scale. The work spans hypothesis formation, structured brief writing, cross-functional execution with art/animation leads, and post-launch analysis to inform the next cycle. That combination maps well to SaaS environments where lifecycle marketing, paid acquisition, and product marketing increasingly rely on rapid experimentation and disciplined feedback loops.
The role is best suited to professionals who enjoy sitting between strategy and craft—comfortable making decisions with imperfect information, and confident communicating across creative and operational stakeholders. It will appeal to candidates who want their output judged by performance signals, and who prefer building process clarity (briefs, mockups, iteration plans) rather than focusing solely on hands-on design or copy execution.
The section above is editorial commentary from The SaaS Jobs, provided to help SaaS professionals understand the role in a broader industry context.
Job Description
Marketing Creative Producer
- Marketing
- Barcelona, Spain
- Senior
- Full-time
Description
We are looking for a sharp, data-driven Marketing Creative Producer to join our Marketing Creative team. In this role, you will act as the bridge between high-level creative strategy and execution, driving the production of high-impact marketing assets for our top-grossing mobile games.
You will play a pivotal role in translating marketing insights into concrete creative concepts. Working closely with the Creative Strategist, you will be responsible for authoring detailed briefs, gameplay mockups and partnering with Art & Animation Leads to ensure those ideas are transformed into world-class video creatives that deliver results at scale.
Responsibilities
- Translate the department’s creative strategy into actionable, high-quality production briefs. You will define the narrative, hooks, mechanics, and psychological triggers for video ads and static creatives.
- Enrich video briefs by creating gameplay ideation mockups, game mechanics wireframes, and AI vibe-coded mockups.
- Partner with Art and Animation Leads to oversee the implementation of concepts. You will provide the creative direction and "vision," while relying on the Leads to manage technical execution and artistic quality.
- Work closely with Project Managers to align creative concepts with production capacity and timelines, ensuring a seamless workflow from ideation to delivery.
- Analyze creative performance reports (provided by the UA team) to extract actionable insights. You will use this data to refine future briefs, identifying what works, what doesn't, and how to optimize for KPIs like IPM and CTR.
- Conduct ongoing competitor research and market analysis to identify new trends, mechanics, and visual styles that can be adapted into our creative roadmap.
- Drive a continuous feedback loop. You will not just launch campaigns but actively manage the iteration process, creating variations of winning concepts to maximize longevity and scale.
Requirements
- 3+ years of experience in a Creative Producer or Marketing Strategy role within the mobile gaming or performance marketing industry
- Proven experience writing detailed creative briefs for design and animation teams
- Strong understanding of mobile marketing KPIs (CTR, IPM, ROAS, Retention) and the ability to interpret data to drive creative decisions
- Excellent communication skills, with the ability to articulate complex creative ideas to both artistic and technical teams
- Experience working in a high-volume, fast-paced production environment
- Fluent English (written and spoken) - essential for brief writing
Advantages
- Proven knowledge and usage examples with advanced AI tools (Gemini, ChatGPT, Cursor, etc.)
- Experience working on Casual, Puzzle, Hypercasual or Social Casino titles
- Background in User Acquisition or Product Marketing
- Familiarity with project management tools (Monday.com, Jira)
Benefits
- Join a global, data-driven company with a unique product and a strong R&D center;
- Work in an exceptional, innovative, and dynamic environment;
- Enjoy full transparency and open communication with colleagues;
- Take advantage of tremendous opportunities for growth and career advancement
- Influence and help build personalized product experiences for millions of users.
We Play to Win! We Play it Smart! We Play as a Team!
We believe in investing in our employees and creating a workplace that promotes innovation, creativity, and collaboration. At Moon Active, we strive to unleash our potential and break records every day! We encourage our team members to be bold and make important decisions. Here, each one of us has a huge impact on the bottom line, we solve problems together and play as a team to win. Come join us and level up your career!
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