Why This Job is Featured on The SaaS Jobs
This Healthcare Account Executive role stands out as a SaaS-adjacent commercial position rooted in a marketplace platform that connects multiple sides of a complex ecosystem—hospitals, skilled nursing facilities, families, and care providers. It reflects how SaaS businesses in regulated, high-stakes verticals often rely on field-based relationship development alongside disciplined CRM usage to generate demand and influence outcomes.
From a SaaS career perspective, the position builds durable go-to-market skills that translate across vertical software: territory planning, pipeline creation from scratch, and using reporting to prioritize accounts and improve conversion. The emphasis on piloting initiatives and providing feedback on tools and processes also mirrors how SaaS organizations iterate on sales motions—useful experience for professionals who want to grow into strategic account management, sales operations partnership, or broader revenue roles.
This role is best suited to someone who prefers autonomy in the field, is comfortable balancing relationship depth with quota accountability, and enjoys coordinating with partner roles to move opportunities forward. It also fits professionals who want their selling to involve consultative problem-solving within a defined local territory, rather than primarily remote, inbound-led motions.
The section above is editorial commentary from The SaaS Jobs, provided to help SaaS professionals understand the role in a broader industry context.
Job Description
Employment Type
Full time
Department
Senior Living Sales
Compensation
- On Target Earnings: $130K • Base: $95K; Variable Bonus: $35K (Uncapped)
Exciting opportunity to join the A Place for Mom team as an outside sales Healthcare Account Executive. You will be the face of A Place for Mom with the hospitals and skilled nursing facilities in your territory and the families being discharged from the facilities as we grow the business. You are responsible for driving lead generation and move-ins to communities from your book of accounts. You are hungry, excited to build relationships with healthcare professionals, and persistent in finding the most effective approaches to grow each account in order to help more families find the care they need.
What You Will Do:
Work in a fast-paced, growing industry to help families and professional referral sources with seniors urgently needing to be discharged into a community meeting their needs or with a home care agency as they transition out of a hospital or skilled nursing facility
Deliver on your target quota of families selecting a senior care option each month by generating daily qualified patient referrals from your assigned market plan accounts
Currently maintains a portfolio of clients (social worker, case managers, and discharger planners) specifically in hospitals and skilled nursing centers within this open territory
Develop, own, and grow your book of accounts to increase referral volume in your territory
Cultivate new contacts within each account through networking, cold calls, and service presentations, following up with each referral source on discharge outcomes to reinforce the value A Place for Mom delivers
Educate families on their care options and how they will work with you and a Healthcare Senior Living Advisor to find the right senior living option as they are discharged
Work with your partner Healthcare Senior Living Advisors to deliver on your target quota of families in moving into a community or hiring in home care
Leverage and analyze reports in our CRM and internal structure to develop and manage your pipeline
Pilot new initiatives, tests, and processes (e.g., account scoring, CRM changes) in your territory and provide feedback to improve the tools and resources at your disposal
Qualifications:
Bachelor’s degree preferred
3-5 years of outside sales experience as an individual contributor with exceptional prospecting and lead generation abilities
Knowledge of the Senior Living Industry
Hospital/skilled nursing facility sales experience
Proven track record of exceeding sales quotas and collaborating with other teams to do so
Must be relationship driven with a strategic mindset
Successfully demonstrated experience in presenting to target customers and overcoming objections
Thrives in a fast-paced, change infused, independent environment with a willingness to roll up your sleeves, test new processes, and get the job done
Hungry to learn and improve with a strong competitive approach
Expected to travel daily into the accounts in your territory during the 5-day business week (locally)
Strong communication skills with both internal and external stakeholders at all levels
Effective time management skills
Technologically focused and proficient in Microsoft Office, Google Sheets and a CRM (Salesforce preferred)
Schedule:
You will be in the field daily, working with your Regional Director to build your account plan each week to build, nurture, and grow your accounts to deliver on your monthly targets
Your time in the field will include scheduled presentations at accounts, calls, and impromptu drop-ins to meet with case managers, discharge planners, doctors, and the patients being discharged
Compensation:
#LI-LP1
About A Place for Mom
A Place for Mom is the leading platform guiding families through every stage of the aging journey. Together, we simplify the senior care search with free, personalized support — connecting caregivers and their loved ones to vetted providers from our network of 15,000+ senior living communities and home care agencies.
Since 2000, our teams have helped millions of families find care that fits their needs. Behind every referral and resource is a shared goal: to help families focus on what matters most — their love for each other.
We’re proud to be a mission-driven company where every role contributes to improving lives. Caring isn’t just a core value — it’s who we are. Whether you’re supporting families directly or driving innovation behind the scenes, your work at A Place for Mom makes a real difference.
Our employees live the company values every day:
Mission Over Me: We find purpose in helping caregivers and their senior loved ones while approaching our work with empathy.\
Do Hard Things: We are energized by solving challenging problems and see it as an opportunity to grow.
Drive Outcomes as a Team: We each own the outcome but can only achieve it as a team.
Win The Right Way: We see organizational integrity as the foundation for how we operate.
Embrace Change: We innovate and constantly evolve.
Additional Information:
A Place for Mom has recently become aware of the fraudulent use of our name on job postings and via recruiting emails that are illegitimate and not in any way associated with us. APFM will never ask you to provide sensitive personal information as part of the recruiting process, such as your social security number; send you any unsolicited job offers or employment contracts; require any fees, payments, or access to financial accounts; and/or extend an offer without conducting an interview.
If you suspect you are being scammed or have been scammed online, you may report the crime to the Federal Bureau of Investigation and obtain more information regarding online scams at the Federal Trade Commission.
All your information will be kept confidential according to EEO guidelines.
A Place for Mom uses E-Verify to confirm the employment eligibility of all newly hired employees. To learn more about E-Verify, including your rights and responsibilities, please visit www.dhs.gov/E-Verify.
Compensation Range: $130K
