Why This Job is Featured on The SaaS Jobs
Payments infrastructure sits adjacent to SaaS and often shares the same operating rhythm: product-led messaging, ongoing releases, and a need to educate customers in plain language. This Social Media Manager role is notable because it treats social channels as a core interface between product and market—balancing brand voice with the practical work of explaining how a complex platform works across multiple audiences and regions.
From a SaaS-career standpoint, the remit builds durable skills in lifecycle communication: turning product capabilities into narratives, coordinating with Product and Growth, and using performance signals to refine what gets published. Owning a content calendar, supporting launches, and reporting on engagement mirrors how many SaaS companies run go-to-market communications, making the experience portable across B2B and B2C SaaS environments where clarity and consistency drive adoption.
The role suits a senior operator who prefers structured ownership and cross-functional coordination over one-off campaign work. It aligns with professionals who enjoy blending creative execution with measurement, and who are comfortable managing community engagement alongside governance topics like brand guidelines, privacy, and reputational risk.
The section above is editorial commentary from The SaaS Jobs, provided to help SaaS professionals understand the role in a broader industry context.
Job Description
About Flutterwave
Flutterwave was founded on the belief that every African should be able to participate and thrive in the global economy. We have built a trusted payments infrastructure that helps individuals and businesses across Africa and beyond make and receive payments simply, securely, and without borders.
The Role
We are hiring a Social Media Manager to lead how Flutterwave shows up across social platforms. This role is responsible for our social media strategy and day to day execution, from the stories we tell to how we engage our community and explain our products.
You will own Flutterwave’s social voice and work closely with teams across Brand, Communications, Creative, Product, and Growth to ensure our presence is clear, consistent, and relevant.
What You’ll Do:
Social Strategy and Brand Storytelling
- Define and execute Flutterwave’s social media strategy in line with brand and business priorities.
- Translate brand narratives and product messages into content that is clear, engaging, and platform appropriate.
- Maintain a consistent tone and voice across all social channels.
Content and Product Education
- Plan and publish content across platforms including X, Instagram, TikTok, LinkedIn, and emerging channels.
- Create and oversee content that helps users understand Flutterwave’s products in a simple and practical way.
- Work closely with designers, videographers, and creators to produce high quality content.
- Own the social content calendar and manage timelines for campaigns and key moments.
Community, Creators, and Partners
- Manage day to day engagement on social platforms, responding to users thoughtfully and in line with brand guidelines.
- Build and maintain strong relationships with our online community.
- Manage external partners, creators, and influencers where required to support campaigns and brand initiatives.
Campaigns, Paid Social, and Performance
- Support social activity for product launches, campaigns, and marketing initiatives.
- Work with Growth and Marketing teams to ensure paid social supports campaign goals and brand standards.
- Track and analyse performance across channels, including engagement, reach, growth, and sentiment.
- Use insights to continuously improve content, formats, and publishing decisions.
Reputation, Reporting, and Governance
- Monitor conversations and trends related to Flutterwave and flag potential issues early.
- Support brand protection efforts by responding appropriately to misinformation or emerging risks.
- Provide clear performance reports with actionable insights.
- Ensure all social activity aligns with Flutterwave’s brand guidelines, data privacy policies, and regulatory requirements.
What Success Looks Like:
- A consistent and credible Flutterwave presence across social platforms
- Clear product education that builds understanding and trust
- Growing and engaged online communities
- Strong execution of campaigns and partnerships
- Clear performance reporting and insight led optimisation
What We’re Looking For:
- 7-9 years of experience in social media, content, or brand marketing.
- Strong storytelling skills and a clear understanding of digital culture.
- Experience managing social media for consumer facing brands.
- Working knowledge of social media advertising and performance metrics.
- Experience working with creators, influencers, or agencies.
- Ability to interpret data and turn insights into practical actions.
- Strong communication skills and attention to detail.
- Comfortable working in a fast paced, collaborative environment.
We welcome candidates from both fintech and non fintech backgrounds. What matters most is your ability to tell clear stories, build trust with audiences, and represent the Flutterwave brand well across social platforms.
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