Why This Job is Featured on The SaaS Jobs
Demand generation roles in SaaS increasingly sit at the intersection of revenue teams, data, and channel operations, and this apprenticeship is positioned squarely in that space. The remit spans ABM support and B2B digital activation, signalling a go-to-market motion common in product-led and sales-led SaaS where account targeting and measurable pipeline impact matter. The tooling referenced (e.g., Demandbase, Marketo, Salesforce, LinkedIn) reflects a modern SaaS marketing stack rather than brand-only work.
For a SaaS career path, the standout value is structured exposure to how campaigns are instrumented and evaluated end-to-end: tracking (UTMs), experimentation (A/B testing), and performance reporting tied to ROAS and pipeline creation. Experience working across multiple paid channels and analytics/BI platforms builds a transferable foundation for future roles in growth marketing, lifecycle marketing, or revenue operations within subscription businesses.
This role best suits an early-career marketer who prefers operational ownership, careful execution, and learning through iteration. It will appeal to someone who enjoys combining creative inputs with quantitative analysis, and who wants to understand how global SaaS marketing teams collaborate across functions and external partners while maintaining rigorous measurement discipline.
The section above is editorial commentary from The SaaS Jobs, provided to help SaaS professionals understand the role in a broader industry context.
Job Description
At Algolia, we are passionate about helping developers & product teams connect their users with what matters most in milliseconds!
We are looking for a 2 year apprentice contract as Digital Marketing Specialist, based in Paris, with a passion for demand generation marketing, who combines creative and organization skills, interested in joining a global marketing team and contributing to our high growth. The position reports to the Demand Gen Marketing Director. You will collaborate with a multi-player team, working in an agile scrum framework. You’ll get to learn about multiple channel tactics, strategies, platforms and tools.
This role is exclusively open to students in an apprenticeship program in Master (programme d’alternance Master ) of minimum 18 +months , ideally 2 years. We won’t take into consideration candidates who do not specify the school and their apprenticeship program. Ideal part time would be 3 weeks at Algolia and 1 week at School.
YOUR ROLE:
As part of the Digital Marketing team, you will gain hands-on experience across Account-Based Marketing (ABM) and B2B digital activation in an international environment.
Account-Based Marketing
- Support the ABM program and work closely with a Senior Digital Marketer on strategy and planning.
- Contribute to the setup and execution of ABM campaigns in collaboration with internal teams and external agencies.
- Learn how to analyze ABM performance using tools such as Demandbase and LinkedIn.
- Help identify optimization opportunities based on campaign results to support the pipeline target achievement.
Digital campaign execution
- Support the Digital team with day-to-day campaign operations: ad uploads, UTM tracking, A/B tests, and ongoing optimization.
- Get exposure to multiple digital channels, depending on business priorities:
- Display advertising (Programmatic, Google Display Network)
- Newsletter sponsorships
- ABM platforms (Demandbase, AdRoll, The Trade Desk)
- Paid Social (LinkedIn, Meta, X, Xing)
- Content syndication programs (Marketo, Salesforce)
Reporting and performance analysis
- Contribute to monthly and quarterly digital performance reporting across all digital activation programs with the objective to increase our Return on Ad Spend and contribution to pipeline creation.
- Learn how to work with advanced analytics and BI tools such as Google Analytics, Looker, ThoughtSpot, and Hex.
- Support analysis on:
- Campaign performance trends
- Content and ad performance by channel
- Landing page performance
- Account reach and engagement
- Monthly LinkedIn Account Engagement metrics
Documentation and operational support
- Help keep reporting documentation up to date on the team’s internal knowledge base (Confluence).
- Support the review and proofreading of translated marketing assets.
- Assist with quality checks for French and German marketing content.
YOU MIGHT BE A FIT IF YOU ARE:
- It is required that you are enrolled in a two-year apprenticeship program Master’s degree in Marketing
- Curious, creative with an analytical mindset
- Comfortable combining ideas with data and analysis
- Interested in working with international, fully remote teams and learning how global marketing organizations operate
- Eager to learn fast on a wide range of marketing skills, tools, and channels.
- Able to work simultaneously on various projects
- Detail-oriented, methodical, and interested in developing strong project management skills
- 100% fluent in English: Excellent spoken and written English (English is the working language)
- French or German language is a plus
- Comfortable working with Excel and basic data analysis
- Interested in joining a fast-growing marketing team and learning in a high-performance environment
