Why This Job is Featured on The SaaS Jobs
This Manager, Campaign Program Management role stands out because it sits at the operational core of a modern SaaS go to market motion, where integrated campaigns must be delivered consistently across digital channels, events, and web experiences. The remit to build a centralized Campaign Program Management function and a Campaign Center of Excellence signals a mature marketing organization investing in repeatable execution, governance, and measurement rather than one off launches.
For SaaS professionals, the long term value is exposure to the systems that make pipeline generation reliable at scale. Owning workflow from strategy brief to launch, defining standards in tools like Asana or Jira, and tightening lead capture and routing maps directly to how subscription businesses reduce friction between marketing and sales. The emphasis on operational metrics, cycle times, and automation also builds transferable capability in marketing operations and program leadership across SaaS environments.
This role is best suited to a practitioner who prefers structured problem solving, stakeholder alignment, and team enablement over individual contributor campaign ownership. It will fit someone comfortable translating strategy into process, setting service levels, and coaching program managers while partnering closely with creative, web, and channel teams.
The section above is editorial commentary from The SaaS Jobs, provided to help SaaS professionals understand the role in a broader industry context.
Job Description
Snowflake is about empowering enterprises to achieve their full potential — and people too. With a culture that’s all in on impact, innovation, and collaboration, Snowflake is the sweet spot for building big, moving fast, and taking technology — and careers — to the next level.
We are looking for a strategic and highly organized Manager, Campaign Program Management (CPM) to lead and build our newly centralized Campaign Program Management team. In this role, you will be instrumental in establishing a Campaign Center of Excellence, serving as the "engine room" of our Integrated Campaigns organization. You will be responsible for driving execution velocity, maintaining high-quality standards, and establishing best-in-class operational processes to ensure our marketing initiatives reach their full potential.
The Manager of CPM will lead a dedicated team of Campaign Program Managers, ensuring the flawless and timely delivery of all integrated marketing campaigns while building clear career paths and execution standards for the function.
CORE RESPONSIBILITIES:
1. Team Leadership & People Management
Team Development: Manage, mentor, and coach a team of Campaign Program Managers. You will define career paths, identify training requirements, and foster professional growth and promotional opportunities.
Resource Allocation: Manage team capacity by balancing workloads based on priority, skill sets, and organizational needs.
Operational Excellence: Protect the team’s bandwidth and focus by enforcing Service Level Agreements (SLAs) for asset submission and delivery across the broader marketing organization.
2. Workflow & Process Excellence
Full-Lifecycle Management: Own the campaign workflow from receipt of the Strategy Brief through to final launch. You will manage the critical transition from Strategy ("The What") to Operations ("The How").
Systems & Standards: Define and enforce the use of project management tools (e.g., Asana, Jira) and templates to ensure global consistency in timelines, status tracking, and reporting.
3. Campaign Center of Excellence Oversight
End-to-End Execution: Oversee the execution of all integrated campaigns, ensuring the team masters program delivery across various promotional channels and asset types.
Webinars & Digital Events: Lead the team in managing high-impact webinars (utilizing platforms like Zoom, ON24, or Bizzabo), coordinating speaker preparation, production support, and promotional assets.
Cross-Functional Support: Coordinate operational support for strategic events, developer programs, and community initiatives, including landing page creation and list management.
Creative Liaison: Act as the primary operational partner for Creative, Brand, and Web teams, ensuring all requests (landing pages, ad banners, etc.) are submitted with complete briefs and managed against strict deadlines.
Channel Strategy: Oversee execution on promotional channels including:email, paid digital, website, paid third party vendors etc.
Lead Flow Management: Ensure all campaign leads are accurately captured, uploaded, and routed through the sales funnel.
4. Innovation & Data-Driven Optimization
Process Innovation: Leverage AI and other automation tools to streamline campaign intake and cross-functional collaboration.
Performance Reporting: Own the performance metrics for key channels like email and web. Track operational efficiency metrics, including cycle times, error rates, and on-time delivery rates.
QUALIFICATIONS:
8+ years of experience in demand generation, marketing operations, program management, or campaign execution.
Proven experience managing and developing high-performing teams.
Expertise in project management software and marketing technology stacks.
Strong analytical skills with a focus on operational efficiency and channel performance.
Excellent communication skills with the ability to manage stakeholders across Creative, Web, and Strategy teams.
Every Snowflake employee is expected to follow the company’s confidentiality and security standards for handling sensitive data. Snowflake employees must abide by the company’s data security plan as an essential part of their duties. It is every employee's duty to keep customer information secure and confidential.
Snowflake is growing fast, and we’re scaling our team to help enable and accelerate our growth. We are looking for people who share our values, challenge ordinary thinking, and push the pace of innovation while building a future for themselves and Snowflake.
How do you want to make your impact?
For jobs located in the United States, please visit the job posting on the Snowflake Careers Site for salary and benefits information: careers.snowflake.com
