Why This Job is Featured on The SaaS Jobs
Field marketing remains one of the clearest places where SaaS strategy meets revenue reality, and this role sits at that intersection. DroneDeploy operates in a B2B platform category where customer outcomes are demonstrated, not just described, making conferences, executive programs, and regional events a meaningful part of the go to market motion. The remit across North America, plus ownership of a flagship customer conference, signals a mature field marketing function with direct commercial accountability.
For a SaaS marketer, the career upside here is the chance to build repeatable programs that connect event experiences to pipeline measurement. The role emphasizes cross functional alignment with sales, product marketing, and leadership, which is foundational experience for progressing into broader demand generation or integrated marketing leadership in SaaS. The explicit focus on analysis, budgeting, and portfolio optimization also maps well to how modern SaaS teams justify spend and iterate on channel mix.
This position fits someone who prefers structured planning paired with stakeholder management, and who is comfortable being evaluated on business impact rather than activity volume. It will suit a marketer at the stage of moving from execution to owning strategy, especially one interested in blending brand presence with measurable pipeline contribution in a B2B environment.
The section above is editorial commentary from The SaaS Jobs, provided to help SaaS professionals understand the role in a broader industry context.
Job Description
About DroneDeploy
DroneDeploy powers field teams with robotics and AI. As the only reality capture platform that combines robotic automation, AI agents, and a truly unified system, DroneDeploy allows critical industries to operate with speed and confidence.
From construction and energy to agriculture, the world’s largest companies use DroneDeploy to simplify field operations, improve safety, and make smarter decisions, faster. By combining aerial drones, 360 and fixed cameras, ground robots and proprietary AI, we’re bringing the power of automation and visual intelligence to all stakeholders, from the field to the boardroom.
At DroneDeploy, we thrive in a mostly remote-first culture rooted in innovation and impact. We’ve been recognized as a Best Place to Work in the SF Bay Area and named one of America’s Great Places to Work—but what truly sets us apart is the experience you gain: solving real-world challenges with cutting-edge technology, surrounded by teammates who are as passionate as they are supportive. Our team is bold, mission-driven, and building something that matters. We foster a culture where a variety of perspectives drive smart decisions, and where growth—both personal and professional—is part of the journey. Whether it’s flexible schedules, family-friendly benefits, or our strong track record of internal promotions, we invest in people as much as we do in product. If you’re looking to be part of something ambitious, authentic, and transformative, you’ll find your place at DroneDeploy.
Role Overview
As Senior Manager of Field Marketing, you will shape and execute DroneDeploy’s North America field marketing strategy, reporting to the VP of Demand Generation. You’ll own the planning and delivery of our flagship customer conference (Horizons), C-suite and VIP experiences, and a portfolio of high-impact field events that drive measurable pipeline and revenue outcomes. This role is pivotal to our go-to-market success, serving as the connective tissue between marketing, sales, and executive leadership. You’ll lead and mentor a growing team, starting with direct management of a developing Field Marketing Associate, and will have the opportunity to expand your scope as the business grows. We’re seeking a strategic, process-oriented leader who thrives in a fast-paced, outcomes-driven environment and is energized by building relationships, optimizing event portfolios, and delivering results that move the business forward.
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Work Environment:- This is a remote position open to candidates based in North America, with a preference for Central time zones to maximize collaboration with global teams.
- You’ll have flexibility in your schedule, with core collaboration typically occurring during standard business hours in your local time zone.
- The role requires frequent travel (approximately 30–40%) to lead and support events, customer engagements, and company initiatives across the US and Canada.
Responsibilities- Develop and execute the North America field marketing strategy, aligning event programs with business goals and revenue targets.
- Own the end-to-end planning, budgeting, and delivery of flagship events and North America trade shows, including the Horizons customer conference, executive roundtables, VIP experiences, and our broader external events portfolio.
- Partner closely with sales, product marketing, and executive leadership to ensure field marketing activities directly support pipeline creation, acceleration, and retention.
- Recruit, manage, and develop a team of direct reports, fostering a culture of accountability, creativity, and continuous improvement.
- Analyze event performance and pipeline impact, using data to optimize future programs and maximize ROI.
- Experiment with new event formats, channels, and technologies (including AI-driven efficiencies) to enhance attendee engagement and operational effectiveness.
- Build and maintain strong relationships with internal and external stakeholders, acting as the face of field marketing for the region.
- Establish repeatable processes, templates, and best practices to scale the field marketing function as the team grows.
Requirements- 7+ years of B2B marketing experience, with a proven track record in field marketing, event strategy, and pipeline generation for technology or SaaS companies.
- Demonstrated success leading large-scale customer conferences, executive activations, trade shows, and field events that drive measurable business outcomes.
- Experience managing a team of direct reports, budgets, vendors, and cross-functional teams in a fast-paced, high-growth environment.
- Exceptional organizational skills, with the ability to manage multiple projects and priorities simultaneously.
- Strong analytical mindset, comfortable using data to inform strategy and optimize performance.
- Outstanding communication and relationship-building skills, with a collaborative approach to partnering across sales, marketing, and executive teams.
- Creative problem-solver who embraces new technologies and is open to leveraging AI for process improvement.
- Bachelor’s degree in Marketing, Business, Communications, or a related field (or equivalent experience).
- Available to travel up to 40% for events and key meetings.
Why Join DroneDeploy?- Direct Impact: Play a critical role in shaping the go-to-market strategy for a category leader in AI and robotics, with direct influence on revenue and pipeline outcomes.
- Leadership Opportunity: Lead and mentor a growing team, with the autonomy to build processes, experiment with new approaches, and expand your scope as the business evolves.
- High-Visibility Projects: Own flagship events and executive programs that are central to DroneDeploy’s brand and customer engagement.
- Collaboration & Growth: Work cross-functionally with sales, product, and executive leadership, gaining exposure to senior decision-makers and strategic initiatives.
- Culture: Join a collaborative, innovative team that values initiative and continuous learning.
- Career Path: This role is designed for growth.
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$165,000 - $180,000 a year
Base salary range $165k–$180k, depending on location and experience.
The base salary range reflects our Tier 2 compensation band, which includes: Chicago, Austin, Denver, Boston, Washington DC, San Diego, Portland, Miami. If hired outside a Tier 2 location, the base salary range may adjust as our pay bands are based on location. The salary offered may vary based on meeting position requirements, skills, experience, position level, and location. In addition to the base salary, we offer an annual variable, equity, employee benefits, and programs.
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#LI-Remote
Employee Offerings & Benefits
(Benefits may vary by location and role)
These are just some of the perks you'll enjoy—there's more to discover once you join us!
Culture of Innovation & Collaboration – Thrive in an environment that values creativity and teamwork.
Drone Certification – Get certified and gain unique, hands-on skills with our full backing.
Flexible Work Arrangements – Enjoy autonomy with remote-first options and schedule flexibility.
Paid Family Leave – Take the time you need to support your family during life’s most important moments.
Comprehensive Healthcare Coverage – Plans designed to support your well-being.
Career & Growth Development – Build new skills and unlock opportunities through continuous learning.
Flexible PTO – Take time off when you need it to recharge—we trust you to manage your time well.
Employee Referral Bonus – Know someone great? Refer them and earn a bonus when they join our team.
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DroneDeploy is an equal opportunity employer.
All DroneDeploy employees are responsible for protecting the company and customer data by following information security policies and procedures.
Please refer to our Recruitment Privacy Noticefor information about privacy during the recruiting process.
