Why This Job is Featured on The SaaS Jobs
Genesys Cloud sits in the enterprise SaaS category where go to market success depends on translating a complex platform into clear outcomes for distinct buyer groups. A regional Product Marketing Director role is notable in this context because it connects global product narratives with on the ground APAC market realities, including differences in maturity, competitive pressure, and use case adoption.
For a SaaS career, this kind of remit builds durable expertise in multi market execution. It develops the muscle of turning product capabilities into positioning, sales enablement, and pipeline oriented programs while feeding market insight back into global teams. Experience working across product marketing, field marketing, solutions consulting, and sales is highly portable across B2B SaaS businesses that operate through regional pods but rely on shared global messaging.
This role tends to suit a senior marketer who enjoys operating as a connector and decision shaper rather than a single channel owner. It will fit someone comfortable balancing strategy with hands on delivery, influencing stakeholders without direct authority, and working across time zones with periodic travel. It also aligns with professionals motivated by enterprise buyers and platform level storytelling rather than narrow feature launches.
The section above is editorial commentary from The SaaS Jobs, provided to help SaaS professionals understand the role in a broader industry context.
Job Description
Genesys empowers organizations of all sizes to improve loyalty and business outcomes by creating the best experiences for their customers and employees. Through Genesys Cloud, the AI-powered Experience Orchestration platform, organizations can accelerate growth by delivering empathetic, personalized experiences at scale to drive customer loyalty, workforce engagement, efficiency and operational improvements.
We employ more than 6,000 people across the globe who embrace empathy and cultivate collaboration to succeed. And, while we offer great benefits and perks like larger tech companies, our employees have the independence to make a larger impact on the company and take ownership of their work. Join the team and create the future of customer experience together.
Product Marketing Director - Asia Pacific
Location: This role is open to candidates based in Singapore. Candidates based in Sydney, Australia, will also be considered.
The Director of Go-To-Market Product Marketing, APAC, is responsible for shaping and executing the regional product marketing strategy across the Asia Pacific region. This role ensures that global messaging, positioning, and go-to-market priorities are consistently applied across APAC markets while being thoughtfully adapted to local buyer needs, competitive dynamics, and varying levels of market maturity.
You will serve as a critical bridge between global product marketing and regional sales and marketing teams, translating complex product value into clear, compelling regional narratives. At Genesys, we are transforming the customer experience landscape through empathy, AI-driven innovation, and global impact. Joining Genesys means collaborating with diverse teams across the region to help organizations deliver meaningful, experience-led outcomes for their customers.
What You’ll Do
Own regional product messaging and positioning, ensuring global narratives are clearly and consistently adapted for APAC markets
Define and refine regional ideal customer profiles, buyer personas, and priority market opportunities to guide go-to-market focus
Align regional stakeholders on product readiness, launch timing, and enablement to support successful adoption of new capabilities
Drive measurable pipeline impact through focused regional go-to-market execution, including plays, campaigns, and messaging aligned to priority use cases
Lead product storytelling for regional events, sales engagements, and customer briefings, clearly articulating differentiated product value
Activate regionally relevant use cases and experience-led narratives that reflect customer outcomes and market needs
Partner closely with regional sales, solutions consulting, and field marketing leaders to influence priorities and enable execution
Represent APAC market insights, customer feedback, and regional requirements to global product marketing and product teams
Support analyst engagement activities in the region in alignment with global analyst relations strategies
Travel up to 30 percent to engage with customers, sales teams, and regional events across APAC
You’ll Bring
10 or more years of experience in product marketing, go-to-market strategy, or related roles within B2B technology or enterprise software
Proven experience leading regional or multi-market go-to-market initiatives within a global organization
Strong strategic thinking combined with a hands-on approach and the ability to drive execution
Excellent communication and storytelling skills, with the ability to engage senior stakeholders and regional field teams
Demonstrated ability to work cross-functionally and influence outcomes without direct authority
Fluency in business English is required; Japanese language skills are preferred but not mandatory
Additional Information:
Please note that Genesys will not accept resumes from agencies for this role.
To be eligible to apply, candidates must have valid work rights in the countries specified.
If a Genesys employee referred you, please use the link they sent you to apply.
About Genesys:
Genesys® empowers more than 8,000 organizations worldwide to create the best customer and employee experiences. With agentic AI at its core, Genesys Cloud™ is the AI-Powered Experience Orchestration platform that connects people, systems, data and AI across the enterprise. As a result, organizations can drive customer loyalty, growth and retention while increasing operational efficiency and teamwork across human and AI workforces. To learn more, visit www.genesys.com.
Reasonable Accommodations:
If you require a reasonable accommodation to complete any part of the application process, or are limited in your ability to access or use this online application and need an alternative method for applying, you or someone you know may contact us at reasonable.accommodations@genesys.com.
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Genesys is an equal opportunity employer committed to fairness in the workplace. We evaluate qualified applicants without regard to race, color, age, religion, sex, sexual orientation, gender identity or expression, marital status, domestic partner status, national origin, genetics, disability, military and veteran status, and other protected characteristics.
Please note that recruiters will never ask for sensitive personal or financial information during the application phase.
