Why This Job is Featured on The SaaS Jobs
Enterprise SaaS marketing increasingly depends on connecting product usage data to revenue outcomes, and this role sits directly in that intersection. Airtable operates with a product-led growth foundation while selling into enterprise, creating a landscape where pipeline creation is less about one-off campaigns and more about translating in-app intent into sales conversations across multiple channels.
For a SaaS marketer, the career signal here is building a repeatable, measurable pipeline engine rather than optimizing a single program. The work spans experimentation, messaging iteration, and channel orchestration, with clear exposure to the mechanics of PLG to enterprise expansion. That combination tends to travel well across modern SaaS businesses that rely on lifecycle marketing, signal-based targeting, and tight alignment with sales and product marketing.
This position fits an operator who prefers owning outcomes end to end, from strategy through execution and performance readouts. It will suit someone comfortable making decisions with imperfect information, running concurrent tests, and influencing cross-functional partners without formal authority. It also aligns with marketers who want their craft evaluated through pipeline impact and conversion efficiency, not activity volume.
The section above is editorial commentary from The SaaS Jobs, provided to help SaaS professionals understand the role in a broader industry context.
Job Description
Airtable is looking for a Senior Manager, Enterprise Marketing Programs to build and own our enterprise pipeline marketing engine. This role owns the vision and execution of systemically converting in-market signals into qualified sales conversations through experimental and robust marketing programs.
What you'll do
In this role, you'll create qualified sales pipeline through two complementary approaches: (1) building broad demand generation programs using solutions messaging to attract enterprise buyers at scale through channels like webinars, paid media, email, and events, and (2) hunting and activating high-propensity accounts by identifying product usage signals that indicate upgrade readiness. You will identify and engage existing Airtable champions with targeted programs—whether with relevant solutions, or expansion/upsell messaging. You'll design and execute these programs, partnering with sales on outbound plays, competitive campaigns, and new motions.
This role requires someone who can both architect the strategy, execute the programs, and measure what's working—you'll own building the enterprise pipeline marketing engine from the ground up. That means running multiple programs simultaneously, partnering across teams (PMM, sales, creative, digital, events), drafting your own messaging and content to test, designing experiments to learn what converts, and making real-time decisions about where to invest. Experimentation is how you’ll learn fast and discover what drives enterprise revenue at scale.
Core Responsibilities
- Generate qualified enterprise pipeline through integrated marketing programs aligned to Airtable's priority GTM plays
- Accelerate time-to-conversation by optimizing engagement models, messaging, and channel strategies across email, paid, events, and social
- Draft messaging, content, and creative briefs to test what converts—partnering with PMM, creative, and agencies to scale what works
- Convert product signals into enterprise opportunities by identifying and activating accounts showing enterprise characteristics through solutions-led programming
- Build the repeatable pipeline engine - design, test, and scale programs that systematically turn GTM plays into revenue
- Drive marketing-sales alignment by representing Demand Gen in cross-functional GTM meetings, partnering on outbound programs, and building tight feedback loops that improve targeting and performance
Who you are
Experience:
- 8-10+ years in B2B enterprise marketing with deep expertise in integrated program design and execution
- Strong understanding of PLG -> enterprise motions and proven track record generating measurable pipeline and revenue
- Experience with sales plays and outbound marketing motions. ABM experience a nice to have.
- Background working closely with product marketing on GTM launches and optimizing funnel metrics
- Experience with Airtable or similar no-code AI platforms; genuine enthusiasm for building with and using AI in your work
- Solutions marketing, vertical marketing, or PLG-to-Enterprise experience highly valued
How You Work:
- Extremely independent operator who thrives in ambiguity
- Bias to action: you ship fast, learn fast, and iterate
- Experimental mindset: design tests, kill what doesn't work, double down on what does
- Takes extreme ownership—you design it, build it, run it, measure it, improve it
- Strong cross-functional collaboration skills; ability to influence without authority
What Makes This Role Unique
This isn't about running the playbook—it's about writing it in real-time. Airtable's PLG model generates thousands of high-intent product signals daily, and your job is to design the programs that convert those signals into enterprise pipeline at scale. You'll need to figure out what works, often with incomplete information, and be willing to scrap what doesn't. We're looking for someone who doesn't just market the product—you use it. If you're energized by building in the unknown, measure success in pipeline generated (not just programs launched), and move fast—this role is for you.
Airtable is an equal opportunity employer. We embrace diversity and strive to create a workplace where everyone has an equal opportunity to thrive. We welcome people of different backgrounds, experiences, abilities, and perspectives. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, protected veteran status or any characteristic protected by applicable federal and state laws, regulations and ordinances. Learn more about your EEO rights as an applicant.
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If you have a medical condition, disability, or religious belief/practice which inhibits your ability to participate in any part of the application or interview process, please complete our Accommodations Request Formand let us know how we may assist you. Airtable is committed to participating in the interactive process and providing reasonable accommodations to qualified applicants.
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