Spotify’s story is one of constant reinvention and how we tell it has never mattered more. As Associate Director, Global Head of Content Strategy & Publishing, you will evolve Spotify’s owned editorial ecosystem, shaping how audiences around the world experience the Spotify story.
This role leads Spotify’s global owned editorial and distribution strategy across platforms including For the Record, Substack, @SpotifyNews (LinkedIn, Instagram, X, TikTok), executive social presence, and emerging social- and community-driven formats. You will treat these channels not as supporting assets, but as primary media properties—social-first, real-time, and designed to meet audiences where they are with clarity, creativity, and credibility.
A deep understanding of the modern media landscape is essential, including how audiences discover content, how platforms reward native storytelling, and how AI is reshaping search, distribution, and creation.
This role requires a blend of strategist, editor, and on-camera storyteller. In addition to setting vision and leading teams, you will serve as a visible, credible on-camera voice for Spotify, translating complex ideas into compelling, social-first storytelling across video platforms. Over time, this role may also act as an external spokesperson through interviews, explainers, and editorial franchises designed for digital audiences.
You will partner closely with global and regional communications leaders to embed owned editorial as a foundational element of every communications strategy and serve as a key internal resource and counselor on how brands show up directly in culture today.
You’ll also lead a small but mighty team of social strategists and editors, along with partnering closely with agency partners as needed.
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What You'll Do- Set the global vision and operating model for Spotify’s owned editorial ecosystem, overseeing strategy for editorial publishing, social channels, community engagement, and content design.
- Build and manage a cohesive, company-wide owned editorial ecosystem—including Spotify-owned platforms and social channels—that works together to tell one unified story.
- Develop audience-first strategies for editorial planning, publishing cadence, distribution, audience growth, and (where appropriate) paid amplification.
- Treat distribution as a strategic discipline, with a strong understanding of algorithmic feeds, platform-native formats, and how editorial content travels across channels.
- Lead measurement, listening, and audience analytics efforts, tying owned editorial performance to clear KPIs and business objectives.
- Apply a practical understanding of AI’s impact on content discovery, search, and creation—balancing speed and scale with originality, judgment, and trust.
- Guide and support regional owned editorial efforts, establishing global standards while enabling local relevance.
- Oversee platform builds, editorial direction, content development, and design for North American owned editorial channels.
- Partner with cross-functional teams to activate owned editorial during high-impact business, product, and cultural moments.
- Serve as on-camera talent across social channels as needed, owning and hosting recurring editorial franchises, explainers, and interview formats.
- Translate complex company narratives into clear, engaging, camera-ready storytelling that resonates with broad audiences.
- Partner closely with social, editorial, and communications teams across Spotify to integrate, coordinate, and amplify storytelling.
- Work with senior communications leadership to ensure owned editorial is embedded into all major communications strategies.
- Lead weekly editorial and planning meetings and manage agency and external partners as needed.
Who You Are- 10+ years of relevant experience across owned editorial, communications, publishing, social media, or digital news environments.
- A future-thinking, creative, and strategic leader with a strong point of view on how brands should operate as media companies today.
- Deeply fluent in modern storytelling formats, from long-form editorial to short-form, social-first video.
- Highly comfortable and credible on camera, with the ability to engage audiences in both scripted and unscripted formats.
- A natural storyteller who can quickly build trust and authority with audiences through tone, clarity, and presence.
- Strong writer and editor across long- and short-form content.
- Experience producing or directing short-form video content.
- Strong understanding of global communications strategy and social platform dynamics.
- A motivated self-starter with a hands-on approach and comfort operating in fast-moving environments.
- Excellent presentation and stakeholder-management skills.
- Proven people, project, and agency management experience.
- Highly collaborative and energized by close partnership across teams and regions.
- Strategic, resourceful, and comfortable balancing short-term execution with long-term vision.
- A thoughtful, credible, and culturally fluent representative of the Spotify brand.
Where You'll Be- This role is based in New York City, Los Angeles, or London.
- We offer you the flexibility to work where you work best! There will be some in person meetings, but still allows for flexibility to work from home. We ask that you come in 2-3 times per week.
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The United States base range for this position is $161,554 - $230,792, plus equity. The benefits available for this position include health insurance, six month paid parental leave, 401(k) retirement plan, 23 paid days off, 13 paid flexible holidays.
Spotify is an equal opportunity employer. You are welcome at Spotify for who you are, no matter where you come from, what you look like, or what’s playing in your headphones. Our platform is for everyone, and so is our workplace. The more voices we have represented and amplified in our business, the more we will all thrive, contribute, and be forward-thinking! So bring us your personal experience, your perspectives, and your background. It’s in our differences that we will find the power to keep revolutionizing the way the world listens.
At Spotify, we are passionate about inclusivity and making sure our entire recruitment process is accessible to everyone. We have ways to request reasonable accommodations during the interview process and help assist in what you need. If you need accommodations at any stage of the application or interview process, please let us know - we’re here to support you in any way we can.
Spotify transformed music listening forever when we launched in 2008. Our mission is to unlock the potential of human creativity by giving a million creative artists the opportunity to live off their art and billions of fans the chance to enjoy and be passionate about these creators. Everything we do is driven by our love for music and podcasting. Today, we are the world’s most popular audio streaming subscription service.
