Why This Job is Featured on The SaaS Jobs
This freelance Social Media Strategist role stands out in the SaaS ecosystem because it reflects how modern SaaS organisations increasingly run marketing and creative strategy through flexible, specialist networks. A curated roster model is particularly relevant for SaaS companies serving multiple clients or brands, where demand fluctuates and strategic consistency still matters across channels like LinkedIn, TikTok, and emerging platforms.
For a SaaS career, the value sits in building repeatable, insight-led social frameworks that can be applied across products, audiences, and growth motions. The work emphasises translating business goals into channel-native content systems, using performance signals to iterate, and collaborating closely with creative production. Those are durable skills in SaaS environments where distribution, experimentation, and measurable outcomes shape how marketing teams operate.
This is best suited to strategists who prefer project-based contribution while maintaining a high bar for clarity, documentation, and decision-making from data. It will fit professionals who enjoy partnering with creatives, can move between organic and paid considerations without losing strategic coherence, and want ongoing exposure to enterprise-grade expectations without committing to a single in-house seat.
The section above is editorial commentary from The SaaS Jobs, provided to help SaaS professionals understand the role in a broader industry context.
Job Description
At Superside, we’re building a small, curated network of freelance Social Media Strategists to support our teams during peak workloads.
We’re looking for strategists who can define clear, insight-driven social strategies that translate into high-performing content across platforms. You’ll go through a light vetting process so you’re ready to plug in when projects open with global brands. We keep our roster selective and focus on long-term collaboration.
This is not a one-off gig. It’s an opportunity to join a vetted pool of trusted partners supporting enterprise-level creative work.
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What you’ll do
- Develop platform-specific social media strategies across LinkedIn, Instagram, TikTok, and emerging channels.
- Translate brand and business goals into clear social content frameworks and roadmaps.
- Define content pillars, formats, and posting strategies aligned with audience behavior.
- Use data, trends, and platform insights to shape content direction and performance.
- Partner with creatives to guide concept development and ensure ideas are platform-native.
- Support campaign strategy across paid and organic social touchpoints.
- Analyze performance and refine strategies based on engagement, reach, and conversion metrics.
- Identify opportunities to test new formats, trends, and creative approaches.
- Contribute to social playbooks, briefs, and strategic presentations.
- Use AI tools to enhance research, ideation, and content strategy workflows.
What you’ll bring
- Proven experience in social media strategy within agencies, brands, or digital environments.
- Strong understanding of major social platforms, formats, and content trends.
- Experience building content strategies that drive engagement and brand growth.
- Ability to turn insights into clear, actionable social strategies.
- Experience working with performance data and social analytics tools.
- Strong collaboration skills with creatives, content teams, and marketers.
- Experience supporting both organic and paid social strategies.
- Excellent communication skills with the ability to present ideas clearly.
- Comfortable working independently in fast-paced, remote environments.
- Interest in AI tools and how they can enhance social strategy and content development.
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