Why This Job is Featured on The SaaS Jobs
This Senior Field Marketing Manager role sits squarely in the enterprise SaaS go to market layer, where field execution, ABM, and executive engagement are used to translate a platform narrative into measurable regional demand. With ownership of Scandinavia within a broader EMEA motion, the remit reflects how scaled SaaS companies organise marketing around territories, sales alignment, and partner ecosystems, particularly in categories influenced by cloud data and AI.
For a SaaS marketer, the career upside is the chance to deepen the craft of revenue connected marketing: building integrated calendars, linking activity to pipeline influence, and developing repeatable measurement frameworks. The scope across events, digital programs, and strategic accounts also builds transferable capability for later roles in regional marketing leadership, demand generation, or GTM strategy, where cross functional planning and operational discipline matter as much as creative output.
This position tends to suit someone who prefers clear ownership and is comfortable acting as the marketing counterpart to sales leadership without relying on formal authority. It also fits a professional who enjoys balancing strategy with hands on program delivery, and who wants a SaaS environment where AI workflows and modern marketing systems are treated as practical tools rather than side projects.
The section above is editorial commentary from The SaaS Jobs, provided to help SaaS professionals understand the role in a broader industry context.
Job Description
At Snowflake, we are powering the era of the agentic enterprise. To usher in this new era, we seek AI-native thinkers across every function who are energized by the opportunity to reinvent how they work. You don’t just use tools; you possess an innate curiosity, treating AI as a high-trust collaborator that is core to how you solve problems and accelerate your impact. We look for low-ego individuals who thrive in dynamic and fast-moving environments and move with an experimental mindset — who rapidly test emerging capabilities to discover simpler, more powerful ways to deliver results. At Snowflake, your role isn't just to execute a function, but to help redefine the future of how work gets done.
We are hiring a Senior Field Marketing Manager for our Marketing team. This is a strategic, senior-level role at the heart of Snowflake's EMEA go-to-market. You will own the field marketing strategy for the Scandinavian countries, shaping how Snowflake shows up in market across an enterprise buyer landscape that is increasingly shaped by AI. Beyond running your own programs, you will set the direction for how the region markets, mentor junior marketers, and bring a point of view on what the Nordics market needs that influence the broader EMEA strategy.
AS A SENIOR FIELD MARKETING MANAGER AT SNOWFLAKE, YOU WILL:
Define and own the field marketing strategy for Scandinavia, setting the regional approach to pipeline generation, brand presence, and customer engagement
Own the full event life cycle for the region - Drive logistics, operations and execution of all planned events. Help shape event themes, close collaboration with local marketing team, work with outside vendors, oversee fulfillment/inventory levels, manage events’ sales staffing etc.
Build and execute a comprehensive integrated marketing calendar spanning field events, executive programs, ABM campaigns, and digital demand generation
Serve as the primary marketing stakeholder for the Scandinavia sales leadership team, co-developing go-to-market plans and aligning marketing investment to revenue priorities
Maintain direct alignment with sales team in terms of all pre and post-event communication, marketing-driven campaigns, and event promotion strategy
Drive account-based marketing at scale for the region's most strategic accounts, coordinating across marketing disciplines to deliver cohesive, high-impact programs
Mentor and provide guidance to junior field marketing team members across EMEA, raising the team's collective capability and program quality
Contribute to EMEA-wide marketing strategy discussions, bringing Nordics market insight and challenging assumptions about how and where the team
Invests
Collaborate with the alliances' organization on Snowflake’s strategic sponsorships and go-to-market execution plan at partner events
Establish measurement frameworks and reporting cadences that connect marketing activity to pipeline, revenue influence, and customer expansion
OUR IDEAL SENIOR FIELD MARKETING MANAGER WILL HAVE:
8+ years of experience in field marketing, regional marketing, or demand generation in enterprise B2B technology
Proven ability to define and own a regional marketing strategy, not just execute against one
Proven track record of negotiation skills with vendors and suppliers.
Track record of building trusted, peer-level relationships with sales leadership and influencing joint planning without direct authority
Deep experience running executive engagement programs and high-stakes fieldevents that deliver measurable pipeline outcomes
Experience running 300+ attendee events.
Strong command of account-based marketing strategy, from account selection through multi-channel activation and measurement
Proficiency in marketing automation, CRM, and analytics platforms as supporting tools; experience using AI workflows to drive scale and efficiency is strongly preferred
Fluency in English; fluency in Swedish; and another Nordic language is a significant plus.
The role requires 3 days onsite in our Snowflake Offices
BONUS POINTS FOR THE FOLLOWING:
Experience shaping field marketing strategy across multiple EMEA sub-regions or markets simultaneously
Background in cloud data, analytics, or AI platform marketing in the Nordics enterprise landscape
Track record of mentoring or developing junior marketers in a distributed team environment
Experience with AI or GenAI tools (such as Cortex AI) to accelerate campaign creation, personalization, or audience intelligence
Familiarity with Snowflake's go-to-market motion or comparable enterprise data platform ecosystems
Snowflake is growing fast, and we’re scaling our team to help enable and accelerate our growth. We are looking for people who share our values, challenge ordinary thinking, and push the pace of innovation while building a future for themselves and Snowflake.
How do you want to make your impact?
For jobs located in the United States, please visit the job posting on the Snowflake Careers Site for salary and benefits information: careers.snowflake.com
