Why This Job is Featured on The SaaS Jobs
Why this Role is Featured on The SaaS Jobs
Digital marketing in B2B SaaS increasingly sits at the intersection of regional execution and global platform governance, and this role reflects that reality. With Genesys Cloud positioned as a mature, enterprise-grade SaaS offering, the remit spans demand creation channels that are typical in subscription businesses, including paid media, web optimisation, marketing automation, and account-based engagement, applied across multiple Asian markets.
For a SaaS marketer, the long-run value here is practice in building measurable pipeline impact in a multi-geo environment where attribution, localisation, and stakeholder alignment matter as much as creative. Owning performance reporting and budget efficiency also develops the operating rhythm common in SaaS growth functions, where iteration is driven by data and repeatable playbooks rather than one-off campaigns.
The section above is editorial commentary from The SaaS Jobs, provided to help SaaS professionals understand the role in a broader industry context.
Job Description
Genesys empowers organizations of all sizes to improve loyalty and business outcomes by creating the best experiences for their customers and employees. Through Genesys Cloud, the AI-powered Experience Orchestration platform, organizations can accelerate growth by delivering empathetic, personalized experiences at scale to drive customer loyalty, workforce engagement, efficiency and operational improvements.
We employ more than 6,000 people across the globe who embrace empathy and cultivate collaboration to succeed. And, while we offer great benefits and perks like larger tech companies, our employees have the independence to make a larger impact on the company and take ownership of their work. Join the team and create the future of customer experience together.
This Digital Marketing Manager role is open for candidates based in Philippines and Malaysia.
As the Digital Marketing Manager for Asia (Korea, Southeast Asia, Taiwan and Hong Kong), you will own the digital marketing strategy and execution for the region. This role requires a strong balance of strategic planning and hands-on execution across paid media, website optimization, marketing automation and digital demand generation. You will work closely with the Asia Field Marketing team, APAC Digital Team and global stakeholders to build impactful programs that drive pipeline, elevate brand awareness and support regional growth objectives.
The ideal candidate is data-driven, innovative, deeply knowledgeable about digital landscape and experienced in B2B SaaS marketing.
Key responsibilities:
Plan and execute multi-channel digital campaigns across paid search, paid social, display, programmatic, web and email.
Oversee content localization, including web, email, creative assets and customer stories for regional relevance.
Knowledge, Skills and Experience:
Proven experience planning and executing multi-channel digital campaigns at scale (paid media, email, web, social, events).
#LI-KC1
#LI-Hybrid
If a Genesys employee referred you, please use the link they sent you to apply.
About Genesys:
Genesys® empowers more than 8,000 organizations worldwide to create the best customer and employee experiences. With agentic AI at its core, Genesys Cloud™ is the AI-Powered Experience Orchestration platform that connects people, systems, data and AI across the enterprise. As a result, organizations can drive customer loyalty, growth and retention while increasing operational efficiency and teamwork across human and AI workforces. To learn more, visit www.genesys.com.
Reasonable Accommodations:
If you require a reasonable accommodation to complete any part of the application process, or are limited in your ability to access or use this online application and need an alternative method for applying, you or someone you know may contact us at reasonable.accommodations@genesys.com.
You can expect a response within 24–48 hours. To help us provide the best support, click the email link above to open a pre-filled message and complete the requested information before sending. If you have any questions, please include them in your email.
This email is intended to support job seekers requesting accommodations. Messages unrelated to accommodation—such as application follow-ups or resume submissions—may not receive a response.
Genesys is an equal opportunity employer committed to fairness in the workplace. We evaluate qualified applicants without regard to race, color, age, religion, sex, sexual orientation, gender identity or expression, marital status, domestic partner status, national origin, genetics, disability, military and veteran status, and other protected characteristics.
Please note that recruiters will never ask for sensitive personal or financial information during the application phase.