Why This Job is Featured on The SaaS Jobs
In SaaS and adjacent platform businesses, consumer research sits at the intersection of product adoption, brand positioning, and market entry strategy. This Senior Consumer Research Manager role stands out because it is framed as a strategic intelligence function, translating passenger and driver sentiment into decisions that inform expansion across multiple geographies. The emphasis on brand health tracking and competitor context signals work that supports category positioning, not just tactical feedback loops.
For a SaaS career path, the long-term value is depth in end-to-end insight generation that can travel across growth, product marketing, and strategy roles. Managing mixed-method research, building segmentation and tracking programs, and turning findings into narratives for senior stakeholders are durable skills in subscription and marketplace models where retention and acquisition depend on understanding motivations and barriers. Vendor management also builds a practical operating muscle common in scaling SaaS organizations.
This position is best suited to a research leader who prefers owning ambiguity, setting methodologies, and influencing cross-functional partners through clear synthesis. It fits someone comfortable working across countries and cultures, and who enjoys balancing analytical rigor with storytelling that drives decisions in marketing and regional leadership contexts.
The section above is editorial commentary from The SaaS Jobs, provided to help SaaS professionals understand the role in a broader industry context.
Job Description
Senior Consumer Research Manager
Department: Market&Customer Experience Research
Employment Type: Full Time
Location: Peru
Description
As our Consumer Research Senior Manager, you will be the "voice of our passengers and drivers". This isn't about just running surveys; it’s about providing the strategic intelligence that guides our brand positioning and global expansion. You will identify market gaps and consumer needs that allow inDrive to challenge the status quo in new and existing territories.
Key Responsibilities
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Brand & Health Tracking: track inDrive’s performance against competitors globally.
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Strategic Growth Insights: Conduct deep-dive studies into consumer behavior, motivations, and barriers to entry in key markets.
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End-to-End Project Management: Manage the full lifecycle of research—from defining objectives and selecting methodologies (Qual/Quant) to final presentation.
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Agency Partnership: Source and manage external research vendors, ensuring high-quality methodology and actionable reporting while optimizing the research budget.
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Stakeholder Influence: Act as a strategic partner to the Marketing and Brand Team, and Regional Managers, turning data into "human stories" that drive business decisions.
Skills, Knowledge & Expertise
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Proven Expertise: 8+ years in a Consumer Insights or Market Research role (ideally on both agency and the client side in a global tech environment).
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Methodological Depth: Expert knowledge of U&A studies, segmentation, creative testing, and brand tracking.
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Storytelling: A unique ability to look at a spreadsheet and see a narrative. You don't just report "what" happened, but "why" and "what’s next."
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Global Mindset: Experience working across diverse cultural contexts and managing multi-country research projects.
- Proficient in research platforms (e.g., QuestionPro, SurveyMonkey)
- Proficient in Excel and PowerPoint
- Proficient in using data visualization tools (e.g. Tableau) and desired: making dashboards from scratch
- Proficient in using statistical packages (SPSS, R, or similar).
- Desired but not mandatory: experience using Google Suite, Slack, and Miro.
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Language: speaker and professional fluency in English.
Job Benefits
- Opportunity for advancement and upward mobility within the organization, allowing for increased levels of responsibility and growth within the company
- Hybrid work