Why This Job is Featured on The SaaS Jobs
Marketing analytics is a core operating function in modern SaaS, where acquisition channels, product-led motions, and lifecycle messaging all need measurable feedback loops. This role stands out because it sits at the intersection of campaign performance, audience insight, and decision support, with scope that spans full-funnel measurement rather than isolated reporting. In a platform-oriented SaaS context, that breadth often determines how quickly teams can iterate on positioning and channel mix.
For a SaaS career, the durable value here is learning how to build measurement systems that scale with complexity. Owning KPI definitions, attribution approaches, and experimentation design develops a toolkit that transfers across B2B and B2C SaaS, especially as companies mature from channel testing to portfolio optimisation. The emphasis on self-serve dashboards also maps to a common SaaS pattern: enabling stakeholders to make faster decisions without creating analytics bottlenecks.
This role is best suited to an analytics leader who prefers ambiguous problem spaces and can translate statistical work into practical marketing decisions. It will fit someone comfortable partnering across functions, setting standards, and balancing rigor with operational timelines, particularly in environments where measurement choices influence strategy and investment.
The section above is editorial commentary from The SaaS Jobs, provided to help SaaS professionals understand the role in a broader industry context.
Job Description
About the Team
Like every team at OpenAI, the Marketing team contributes to our broader mission of ensuring responsible and widespread adoption of artificial intelligence. With that aim in mind, we are responsible for developing and executing strategies that drive awareness, engagement, and usage for OpenAI’s products and platform amongst our core audiences. Our focus extends beyond just promoting product features; we aim to provide valuable insights and resources that help our users make the most out of AI technologies.
Marketing Insights & Analytics team specifically aims to to understand the markets, audiences, behaviors, attitudes and needs to shape outreach strategies and inform product and business decisions. We’re the strategic partner that discovers insights, specifically foundational understanding, insights for marketing strategy, thought leadership, measurement and tracking.
About the Role
You will be the analytics lead that defines a data-driven marketing development and measurement culture at OpenAI. This is critical as we hope to reach millions of users and businesses worldwide.
In this role, you will:
Define KPIs for campaigns and marketing programs.
Develop clear measurement frameworks. Implementing full-funnel measurement and attribution tools to inform marketing investment. Providing data and insights that allow the org to assess performance and drive planning.
Design experiments to measure marketing campaign impact
Analyze large data sets, design and perform statistical analysis
Explore marketing or behavioral data to identify trends and key insights that uncover new growth opportunities or areas for efficiency improvements.
Develop dashboards, reports and other ways of enabling the team to answer data questions in a self-serve way.
Lead/participate in xfn collaboration with other analytics and marketing teams.
You might thrive in this role if you:
7+ years experience in a quantitative role navigating a highly ambiguous environment
Experience designing experiments with clear insights utilizing SQL and Python
Experience working with marketing org designing tests (e.g. matched market, holdout/exposed) for campaigns.
Experience defining goals for campaigns and marketing programs.
Experience building measurement plans and capability
Familiar with data sources such as media measurement, web analytics, social listening, and brand lift studies.
Excellent communication skills with demonstrated ability to communicate with marketing and executives.
Nice-to-have: demonstrated prior experience in NLP, large language models or generative AI.
Workplace & Location:
San Francisco is preferred. We operate on a hybrid model and expect team members to be in the office three days per week. We are open to remote candidates, with the expectation of frequent travel to San Francisco for team collaboration, planning, and key milestones.
About OpenAI
OpenAI is an AI research and deployment company dedicated to ensuring that general-purpose artificial intelligence benefits all of humanity. We push the boundaries of the capabilities of AI systems and seek to safely deploy them to the world through our products. AI is an extremely powerful tool that must be created with safety and human needs at its core, and to achieve our mission, we must encompass and value the many different perspectives, voices, and experiences that form the full spectrum of humanity.
We are an equal opportunity employer, and we do not discriminate on the basis of race, religion, color, national origin, sex, sexual orientation, age, veteran status, disability, genetic information, or other applicable legally protected characteristic.
For additional information, please see OpenAI’s Affirmative Action and Equal Employment Opportunity Policy Statement.
Background checks for applicants will be administered in accordance with applicable law, and qualified applicants with arrest or conviction records will be considered for employment consistent with those laws, including the San Francisco Fair Chance Ordinance, the Los Angeles County Fair Chance Ordinance for Employers, and the California Fair Chance Act, for US-based candidates. For unincorporated Los Angeles County workers: we reasonably believe that criminal history may have a direct, adverse and negative relationship with the following job duties, potentially resulting in the withdrawal of a conditional offer of employment: protect computer hardware entrusted to you from theft, loss or damage; return all computer hardware in your possession (including the data contained therein) upon termination of employment or end of assignment; and maintain the confidentiality of proprietary, confidential, and non-public information. In addition, job duties require access to secure and protected information technology systems and related data security obligations.
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At OpenAI, we believe artificial intelligence has the potential to help people solve immense global challenges, and we want the upside of AI to be widely shared. Join us in shaping the future of technology.
