Why This Job is Featured on The SaaS Jobs
Partner-led growth remains a defining motion in SaaS, especially in categories where distribution, integrations, and co-sell relationships shape how pipeline is created. This Senior Partner Marketing Manager role stands out because it sits at the intersection of channel sales and revenue marketing, with a clear mandate to build repeatable co-marketing programs and operating standards rather than one-off campaigns.
From a SaaS career perspective, the work builds durable expertise in partner GTM mechanics: aligning stakeholders around joint plans, translating regional priorities into scalable playbooks, and improving performance through measurement frameworks. Experience owning attribution, KPIs, and program optimization in tools like Salesforce and marketing automation tends to transfer well across B2B SaaS companies that rely on ecosystems to expand reach and efficiency.
This position is best suited to a marketer who prefers structured program building, cross-functional coordination, and data-informed iteration. It will appeal to someone at a senior individual-contributor stage who wants meaningful ownership while still operating within a broader partner marketing leadership structure, and who is comfortable influencing both internal teams and external partners to drive consistent execution.
The section above is editorial commentary from The SaaS Jobs, provided to help SaaS professionals understand the role in a broader industry context.
Job Description
Your role
The Senior Partner Marketing Manager leads the strategy, development, and execution of high-impact partner marketing programs that drive measurable revenue growth through strategic channel relationships. This role owns the partner marketing strategy across key channel partner segments, shaping go-to-market execution, performance optimization, and scaling best practices across the organization.
This position partners closely with channel sales, revenue marketing, partner programs, and external partners to build scalable co-marketing programs, strengthen partner enablement, and accelerate pipeline contribution. It also plays a key role in defining operational standards, improving program efficiency, and mentoring team members within the partner marketing function.
This position reports to the Sr. Manager, Partner Marketing.
What you’ll do
- Lead the development and execution of strategic partner marketing programs that drive channel growth and revenue impact.
- Own partner co-marketing strategies aligned to business and regional growth priorities across internal-led and partner-led initiatives.
- Develop scalable, repeatable co-marketing frameworks that improve partner activation and pipeline contribution.
- Lead strategic planning sessions with key partners and internal stakeholders to align on joint marketing objectives, priorities, and outcomes.
- Drive integrated go-to-market campaigns across the partner ecosystem, including partner-led and customer-facing initiatives across regions.
- Manage fiscal year and quarterly budget allocation by partner segment to maximize ROI and business impact.
- Own marketing-sourced and influenced performance tracking, reporting, and optimization across all partner marketing programs, including defining KPIs and measurement frameworks.
- Partner with sales leadership and regional teams to design and execute joint go-to-market plans for strategic accounts and priority partner segments.
- Partner with the Partner Programs team to develop and scale partner-facing enablement programs that improve marketing execution and sales readiness.
- Oversee standards for partner content development, ensuring consistency, quality, and alignment with brand and product positioning.
- Lead regular business reviews with stakeholders to assess performance, identify gaps, and prioritize optimization opportunities.
- Mentor and guide junior team members to elevate overall team capability and execution quality.
- Operationalize strategy from Partner Marketing leadership by socializing it across stakeholders and continuously refining execution to maximize pipeline impact.
- Evaluate and recommend tools, systems, and workflows to improve scalability, efficiency, and operational rigor.
Skills you’ll bring
- 5–8+ years of partner marketing experience within a similar channel ecosystem; experience in a comparable partner model is strongly preferred given the nuances of partner engagement.
- Proven success leading cross-functional partner GTM programs that drive measurable pipeline and revenue through channel partners.
- Strong experience in partner pipeline growth strategy, including marketing to and through partners across co-sell and co-marketing motions.
- Experience executing partner demand generation programs, including partner seller incentives, in-person events, webinars, sponsorship optimization, and digital activation to drive demand and partner account expansion.
- Experience influencing MDF strategy, allocation, and optimization to drive stronger partner performance and ensure effective use of investments.
- Strong analytical skills with experience defining KPIs, measuring partner program performance, and driving data-informed improvements.
- Hands-on experience with Salesforce and marketing automation tools, including campaign tracking, attribution, and reporting.
- Ability to operate in fast-paced, evolving partner environments with shifting priorities and limited structure.
- Strong project and program management skills with the ability to manage multiple complex partner initiatives simultaneously.
- Excellent communication skills with the ability to influence internal stakeholders, channel sales teams, and external partners.
- Experience working across distributed partner ecosystems and global teams.
- Telecommunications, collaboration, or UCaaS partner ecosystem experience is a plus.
- Proactive, solutions-oriented mindset focused on continuous improvement and driving stronger partner-led pipeline outcomes.
