Why This Job is Featured on The SaaS Jobs
This role stands out in SaaS because it sits at the intersection of product adoption and public understanding in a regionally complex market. With widely used, frequently evolving products, consumer and product communications becomes part of the go to market system, translating releases and capabilities into narratives that can travel across different audiences and countries. The Latam scope also signals a need to reconcile global messaging with local relevance, a recurring challenge for SaaS companies operating at scale.
For a SaaS communications career, the long-term value here is learning how to support continuous product iteration rather than one-off launches. The remit touches earned media strategy, creator and consumer education, and cross functional alignment with product, marketing, sales, legal, and policy, all core interfaces in modern SaaS organizations. Experience crafting repeatable programs and advising senior stakeholders tends to transfer well across other high visibility SaaS products where trust and comprehension drive adoption.
This is best suited to someone who enjoys builder work, can move between strategy and execution, and is comfortable operating amid scrutiny and ambiguity. It will fit professionals who like shaping narratives for technical products, partnering globally while staying grounded in local market realities, and measuring success in sustained understanding rather than momentary attention.
The section above is editorial commentary from The SaaS Jobs, provided to help SaaS professionals understand the role in a broader industry context.
Job Description
About OpenAI
OpenAI is an AI research and deployment company working to ensure that artificial general intelligence benefits everyone. We build and deploy powerful AI systems with a focus on real-world impact, safety, and responsible adoption. Our work sits at the intersection of technology, business, and society, and comes with both opportunity and scrutiny.
Our communications team supports this mission by clearly and authentically explaining our technology, products, and approach, helping business leaders, partners, developers, and policymakers understand how AI can be adopted responsibly and at scale to deliver tangible benefits.
About the role
We’re looking for a senior consumer and product communications manager for Latam, based in São Paulo, to shape how OpenAI and its products are understood by people across the region.
Reporting to the Head of Communications for Latam, this role owns regional consumer and product communications strategy and execution, with a focus on helping audiences understand the everyday value of products like ChatGPT and Codex, building trust, and supporting long-term adoption across Latam markets. You’ll shape how OpenAI is understood by consumers, creators, developers, local communities, and the media.
This is a builder role for someone equally comfortable setting regional strategy, developing strong narratives, and helping local teams turn global priorities into work that resonates in their markets. You’ll partner closely with global teams, local communications leaders, and cross-functional partners to deliver impact on the ground.
In this role, you will:
Set and execute the Latam consumer and product communications strategy, aligned with regional priorities and global narratives
Develop clear, accessible narratives that explain the everyday benefits and usefulness of OpenAI’s products, including ChatGPT and Codex, for audiences across Latam
Work with comms leads to turn global launches, product updates, and research into locally relevant stories, campaigns, and media moments
Lead earned strategy for consumer and product audiences across the region, including consumer, technology, lifestyle, culture, and creator media
Identify and build stories that show how people across Latam are using OpenAI’s products in meaningful, practical, and locally relevant ways
Help define the regional approach to consumer education, product storytelling, and creator or influencer engagement, working closely with local teams and relevant global partners
Support local teams in building strong, repeatable consumer communications programmes across priority Latam markets, not just one-off launch moments
You might thrive in this role if you:
10+ years’ experience in consumer, product, or technology communications
Deep experience developing consumer-facing narratives for technology products and translating complex capabilities into clear, relatable benefits
Strong earned media experience, with relationships across consumer, technology, lifestyle, and culture media
A good understanding of how products become part of everyday life, and how communications can help drive understanding, trust, and adoption
Proven experience partnering closely with product, marketing, sales, legal and policy teams
Experience operating at exec level and advising leaders in high-profile, ambiguous environments
Ability to flex confidently across product, consumer, corporate, and policy topics with sound judgement
Experience working in international or regional roles within global companies and complex operating environments
You like building from scratch and shaping how a company shows up with everyday users
You have a creative, audience-first mindset and go beyond traditional product PR and media relations
You are interested in what makes technology feel useful, relatable, and worth adopting in different markets
You care as much about trust and understanding as you do about reach
You are comfortable moving between big regional strategy and the practical work needed to help local teams succeed
You’re comfortable navigating complexity, scrutiny, and fast change
You want to work in a small, senior team where autonomy and judgement really matter
About OpenAI
OpenAI is an AI research and deployment company dedicated to ensuring that general-purpose artificial intelligence benefits all of humanity. We push the boundaries of the capabilities of AI systems and seek to safely deploy them to the world through our products. AI is an extremely powerful tool that must be created with safety and human needs at its core, and to achieve our mission, we must encompass and value the many different perspectives, voices, and experiences that form the full spectrum of humanity.
We are an equal opportunity employer, and we do not discriminate on the basis of race, religion, color, national origin, sex, sexual orientation, age, veteran status, disability, genetic information, or other applicable legally protected characteristic.
For additional information, please see OpenAI’s Affirmative Action and Equal Employment Opportunity Policy Statement.
Background checks for applicants will be administered in accordance with applicable law, and qualified applicants with arrest or conviction records will be considered for employment consistent with those laws, including the San Francisco Fair Chance Ordinance, the Los Angeles County Fair Chance Ordinance for Employers, and the California Fair Chance Act, for US-based candidates. For unincorporated Los Angeles County workers: we reasonably believe that criminal history may have a direct, adverse and negative relationship with the following job duties, potentially resulting in the withdrawal of a conditional offer of employment: protect computer hardware entrusted to you from theft, loss or damage; return all computer hardware in your possession (including the data contained therein) upon termination of employment or end of assignment; and maintain the confidentiality of proprietary, confidential, and non-public information. In addition, job duties require access to secure and protected information technology systems and related data security obligations.
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We are committed to providing reasonable accommodations to applicants with disabilities, and requests can be made via this link.
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At OpenAI, we believe artificial intelligence has the potential to help people solve immense global challenges, and we want the upside of AI to be widely shared. Join us in shaping the future of technology.
