Why This Job is Featured on The SaaS Jobs
Field marketing remains a core lever in enterprise SaaS, where pipeline creation often depends on tight coordination between territory sales motions and integrated campaigns. This role sits in that intersection, focused on a defined US region and enterprise segment within an established cloud CX platform business, with a remit that spans virtual and in person programs.
For a long term SaaS marketing career, the work is naturally anchored in metrics that matter in subscription businesses, including lead flow, pipeline influence, and investment efficiency. Owning a regional plan also builds practical experience in operating within a multi stakeholder go to market system, translating sales priorities into programs, and iterating on channel mix across events, digital, partners, and account focused plays. Those patterns are broadly transferable across enterprise SaaS companies with complex sales cycles.
This position tends to suit marketers who prefer clear ownership and cross functional partnering, especially those comfortable acting as the connective tissue between sales leadership and marketing execution. It is a strong match for professionals who like balancing strategy with hands on program delivery and who want their work evaluated through operational outcomes rather than brand activity alone.
The section above is editorial commentary from The SaaS Jobs, provided to help SaaS professionals understand the role in a broader industry context.
Job Description
Genesys empowers organizations of all sizes to improve loyalty and business outcomes by creating the best experiences for their customers and employees. Through Genesys Cloud, the AI-powered Experience Orchestration platform, organizations can accelerate growth by delivering empathetic, personalized experiences at scale to drive customer loyalty, workforce engagement, efficiency and operational improvements.
We employ more than 6,000 people across the globe who embrace empathy and cultivate collaboration to succeed. And, while we offer great benefits and perks like larger tech companies, our employees have the independence to make a larger impact on the company and take ownership of their work. Join the team and create the future of customer experience together.
Field Marketing Manager, Central Enterprise
Summary:
The Genesys North America Integrated Marketing team is looking for a rock star marketer to own the Central Enterprise segment of the North American field marketing strategy. As the primary liaison between Sales and Marketing, the Sr. Field Marketing Manager will need to understand go-to-market (G2M) and sales priorities of the business, apply a “CMO of the region” mindset and build a regional field marketing plan to deliver on those priorities through a mix of virtual and in-person marketing programs.
The Field Marketing Manager needs to identify and generate awareness and demand by using a variety of marketing vehicles and tactics. The focus is on both new logo acquisition and the top big bet accounts to drive pipeline growth and acceleration. This field marketer is also responsible for interfacing directly with sales leadership, account owners/teams, and requires strategic marketing leadership, cross-team, and organizational teamwork, excellent communications, and project management skills, along with a passion for driving the right customer and prospect experience.
In this role, you will own the Central Enterprise field marketing strategy and report to the Sr. Director, North America Field Marketing. You will also work closely with extended cross-functional stakeholders to execute a wide range of demand generation programs to ultimately drive leads and pipeline. The team is seeking someone who is strategic, able to work in a fast-paced organization, and is a team player who will add to the Genesys culture.
Key Responsibilities:
- Develop a field marketing plan with input and expertise from key internal stakeholders; to include hybrid, digital and in-person programs.
- Experience working with and marketing to enterprise accounts.
- Facilitate the conversation with sales stakeholders and align the field marketing plan to meet sales and marketing goals.
- Develop and drive innovative integrated marketing strategies, digital and physical, to meet and exceed marketing and sales objectives, leveraging a mix of events, digital, and white-glove experiences.
- Research and identify third-party programs to drive new logos, thought leadership and brand awareness and develop new and innovative ways to reach our audience through solution-focused content and programs.
- Build and maintain a strong relationship with key stakeholders to ensure Sales/Marketing alignment on all programs.
- Work with Partner Marketing to drive demand gen and channel relationships.
- Manage the allocated Marketing budget to drive optimized investment and ROI.
Knowledge, Skills and Experience:
- 3-5 years of software/technology field marketing experience
- Highly efficient team player, with the ability to also work independently in a fast-paced, fluid, sometimes ambiguous environment
- Experience creating and delivering events and digital marketing campaigns email that produce results
- Self-motivated, able to work autonomously and communicate with remote management for extended periods of time
- Experience owning and achieving pipeline targets
- High energy and the ability to manage multiple initiatives
- Knowledge of lead generation and sales cycles for revenue growth
- Track record of partnering with a high-energy, direct sales team
- Knowledge of Salesforce, Asana and other MarTech is preferred
- 30% travel required
- Bachelor’s degree
Compensation:
This role has a market-competitive salary with an anticipated base compensation range listed below. Actual salaries will vary depending on a candidate’s experience, qualifications, skills, and location. This role might also be eligible for a commission or performance-based bonus opportunities.
$108,700.00 - $191,100.00
Benefits:
Medical, Dental, and Vision Insurance.
Telehealth coverage
Flexible work schedules and work from home opportunities
Development and career growth opportunities
Open Time Off in addition to 10 paid holidays
401(k) matching program
Adoption Assistance
Fertility treatments
Click here to view a summary overview of our Benefits.
If a Genesys employee referred you, please use the link they sent you to apply.
About Genesys:
Genesys® empowers more than 8,000 organizations worldwide to create the best customer and employee experiences. With agentic AI at its core, Genesys Cloud™ is the AI-Powered Experience Orchestration platform that connects people, systems, data and AI across the enterprise. As a result, organizations can drive customer loyalty, growth and retention while increasing operational efficiency and teamwork across human and AI workforces. To learn more, visit www.genesys.com.
Reasonable Accommodations:
If you require a reasonable accommodation to complete any part of the application process, or are limited in your ability to access or use this online application and need an alternative method for applying, you or someone you know may contact us at reasonable.accommodations@genesys.com.
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Genesys is an equal opportunity employer committed to fairness in the workplace. We evaluate qualified applicants without regard to race, color, age, religion, sex, sexual orientation, gender identity or expression, marital status, domestic partner status, national origin, genetics, disability, military and veteran status, and other protected characteristics.
Please note that recruiters will never ask for sensitive personal or financial information during the application phase.
