Why This Job is Featured on The SaaS Jobs
This Senior Manager, Field Marketing Acquisition role stands out in the SaaS landscape because it sits directly on the acquisition engine for an enterprise cloud platform, where field marketing is tightly coupled to sales execution. The remit spans ABM, SDR alignment, partner co marketing, and executive engagement, reflecting how modern SaaS growth is increasingly orchestrated across channels rather than owned by a single function.
For a SaaS marketer, the career value here is the chance to sharpen the craft of measurable pipeline creation in a category where deal cycles, buying committees, and territory planning demand rigor. Owning KPIs like engagement, pipeline impact, and ROI builds durable operating muscle that transfers across SaaS companies, particularly those selling into commercial and enterprise segments. The emphasis on tool fluency and experimentation also aligns with how SaaS teams are expected to iterate quickly and report impact with precision.
This role is best suited to a senior field marketer who prefers structured collaboration with sales leadership and cross functional marketing partners, and who enjoys balancing strategic planning with hands on program design. It will fit someone comfortable leading a small team while staying close to execution and measurement in a hybrid, in office operating model.
The section above is editorial commentary from The SaaS Jobs, provided to help SaaS professionals understand the role in a broader industry context.
Job Description
At Snowflake, we are powering the era of the agentic enterprise. To usher in this new era, we seek AI-native thinkers across every function who are energized by the opportunity to reinvent how they work. You don’t just use tools; you possess an innate curiosity, treating AI as a high-trust collaborator that is core to how you solve problems and accelerate your impact. We look for low-ego individuals who thrive in dynamic and fast-moving environments and move with an experimental mindset — who rapidly test emerging capabilities to discover simpler, more powerful ways to deliver results. At Snowflake, your role isn't just to execute a function, but to help redefine the future of how work gets done.
Snowflake is about empowering enterprises to achieve their full potential and people too. With a culture that’s all in on impact, innovation, and collaboration, Snowflake is the sweet spot for building big, moving fast, and taking technology and careers to the next level.
Snowflake Inc. is seeking a dynamic, results-oriented Senior Manager of Field Marketing- Acquisition, based in San Francisco or New York, to lead our Acquisition Field Marketing Team. In this role, you will own and evolve the strategic marketing vision for the acquisition sales motion, accelerating adoption of Snowflake’s AI Data Cloud. You will manage a team of individual contributors, leading the design, execution, and measurement of field marketing programs that drive pipeline growth and customer acquisition. Success in this role requires strong cross-functional leadership, close alignment with sales and marketing, and the ability to influence stakeholders at all levels.
Responsibilities:
Own the field marketing strategy for Acquisition, focused on net-new logos.
Design and lead integrated field programs: combining ABM, SDR alignment, partner co-marketing, and executive engagement to drive demand
Oversee high-impact field experiences (regional events, executive dinners, roadshows, sponsorships, experiential programs) as part of a broader acquisition strategy
Optimize campaign mix and strategy based on KPIs including account engagement, pipeline impact, and ROI
Partner closely with Sales leadership to align on territory plans, account strategy, and pipeline goals
Build strong relationships with cross-functional teams (Growth Marketing, Product Marketing, Brand, Customer Marketing, SDR Teams and Partner Marketing)
Fostered a collaborative, growth-oriented team through continuous support, professional development opportunities, and defined career pathways.
Required Skills & Experience:
8+ years of B2B field marketing experience, with deep expertise supporting acquisition and net-new logo motions.
Proven success driving pipeline creation and revenue impact in close partnership with commercial and enterprise sales teams
Bachelor’s degree in marketing, business, or related field (MBA preferred)
4+ years of people management experience, including managing 5+ direct reports
Strong executive presence and ability to influence Sales leaders
Data-driven mindset with experience measuring pipeline, ROI, and impact
Comfortable operating in a fast-paced, growth-oriented environment
Knowledge of using marketing tools like Marketo, Salesforce, wordpress
Proficiency with office productivity applications (e.g. Microsoft Office, Google Apps)
Demonstrates creative spark as expressed in ideas for messaging, creative design, etc.
Must be legally authorized to work in the United States without restriction
This position requires a hybrid work schedule requiring 3 days per week in office.
HOW WILL YOU MAKE YOUR IMPACT?
Apply today to bring your enthusiasm, creativity, and expertise to Snowflake, where you’ll play a pivotal role in advancing our Field Marketing Acquisition efforts. Enjoy high visibility and close partnership with Sales leadership, build scalable acquisition programs from the ground up, lead a team while staying close to execution, and make a direct impact on pipeline and revenue growth—driving adoption of Snowflake’s AI Data Cloud. If you’re a senior field marketer who excels at running events, leading people, and driving growth, we want to hear from you.
Every Snowflake employee is expected to follow the company’s confidentiality and security standards for handling sensitive data. Snowflake employees must abide by the company’s data security plan as an essential part of their duties. It is every employee's duty to keep customer information secure and confidential.
Snowflake is growing fast, and we’re scaling our team to help enable and accelerate our growth. We are looking for people who share our values, challenge ordinary thinking, and push the pace of innovation while building a future for themselves and Snowflake.
How do you want to make your impact?
For jobs located in the United States, please visit the job posting on the Snowflake Careers Site for salary and benefits information: careers.snowflake.com
