Why This Job is Featured on The SaaS Jobs
This Senior Marketing Manager role stands out in SaaS because it is effectively a regional go to market owner for Japan, with responsibility spanning awareness through revenue. The remit covers multiple segments from SMB to Enterprise and sits at the intersection of local execution and global marketing alignment, a common operating model for SaaS companies expanding internationally.
For a SaaS marketing career, the work builds durable strengths in pipeline accountability, channel mix management, and measurement discipline. Ownership of budget, forecasting, and ROI across paid, lifecycle, field, and partnerships mirrors how subscription businesses optimize acquisition and conversion over time. The emphasis on localization, competitive intelligence, and ABM also maps closely to how SaaS firms tailor messaging and targeting as they move upmarket and compete in crowded categories.
The role best fits a marketer who prefers clear commercial outcomes and is comfortable partnering tightly with sales leadership while coordinating with centralized teams. It suits someone ready to be the decision maker for a market, balancing strategic planning with hands on execution and agency management. Professionals interested in building regional SaaS expertise in Japan, while keeping a line of sight to global standards and tooling, should find the scope particularly relevant.
The section above is editorial commentary from The SaaS Jobs, provided to help SaaS professionals understand the role in a broader industry context.
Job Description
Your Role
We’re seeking a Sr. Marketing Manager to join our growing global team based in Tokyo. In this role, you’ll own the end-to-end marketing strategy for Japan, driving brand awareness, pipeline, and revenue growth across SMB, Mid-Market, and Enterprise segments.
You’ll serve as the Sr. Marketing Manager for the Japan business, partnering closely with Sales leadership to localize and execute go-to-market strategies that accelerate growth in the region.
This role reports to the RVP, Japan Sales and works in close alignment with Global Marketing leadership.
What you’ll do
- Own and execute the Japan marketing strategy, aligned with global priorities and localized for the Japanese market.
- Drive pipeline and revenue growth through a balanced mix of demand generation, brand, lifecycle, and field marketing initiatives.
- Lead the strategy and execution of onsite events, such as executive roundtables and large-scale conferences for 300+ attendees. You will define the creative theme, secure premier venues, curate high-impact content, and drive registration while maintaining a rigorous focus on ROI and post-event conversion.
- Drive competitive market intelligence by performing deep-dive analyses against key players in the industry. You will translate these insights into winning pricing and promotional strategies that differentiate Dialpad in the Japanese landscape.
- Oversee the planning, execution, and optimization of all customer acquisition campaigns across digital and offline channels, including SEM, Paid Social, Display, Online Video, CTV, Audio, Events, and Partnerships.
- Partner with Global Marketing to localize paid acquisition strategies, messaging, and creative for Japan.
- Build and scale Affiliate, CPL, and review site programs, ensuring strong performance and compliance with local market norms.
- Collaborate with Sales and Marketing Operations to design and execute ABM programs targeting strategic accounts.
- Partner with Global Web and SEO teams to manage Japan domains and optimize localized SEO and content strategies.
- Lead local brand-building efforts, including messaging, positioning, PR, and market awareness initiatives.
- Work cross-functionally with Product Marketing, Content, Creative, and Revenue teams to test messaging, refine positioning, and strengthen Dialpad’s presence in Japan.
- Own the Japan marketing budget, ensuring efficient allocation of spend to maximize ROI, pipeline contribution, and revenue impact.
- Set clear objectives, KPIs, and forecasts across channels; regularly report on performance and business impact to regional and global stakeholders.
- Manage external agencies, vendors, and partners as needed to support growth goals.
- Build, mentor, and develop a high-performing local marketing team as the business scales.
Skills you’ll bring
- 5+ years of experience in B2B marketing, including demand generation, growth, or regional marketing leadership roles.
- 2+ years of people leadership experience, with a track record of building and scaling teams preferred.
- Deep understanding of the Japan B2B market, buyer behavior, and go-to-market dynamics.
- Strong experience driving pipeline and revenue through integrated marketing programs.
- Hands-on experience with ABM strategies and platforms (e.g., 6sense, Demandbase).
- Proven success managing and scaling paid acquisition, Affiliate, CPL, and review site programs.
- Solid understanding of SEO and content localization, with demonstrated impact on pipeline or revenue growth.
- Experience partnering closely with Sales on outbound, nurture, and field marketing programs.
- Strong budget ownership and forecasting experience.
- Highly analytical, with the ability to translate data into insights and clear recommendations.
- Excellent communication and stakeholder-management skills, with comfort presenting to senior leadership.
- Ability to thrive in a fast-paced, high-growth environment while managing multiple priorities.
- Business-level fluency in Japanese and English.
