Why This Job is Featured on The SaaS Jobs
This CRM Specialist role stands out in a SaaS-adjacent slice of the ecosystem where recurring engagement is a core growth lever. Working across recharge.com and multiple local brands, the remit signals a multi-market, multi-segment lifecycle function rather than a single-product newsletter operation. The emphasis on retention and customer lifetime value places the work close to the metrics that often underpin subscription and usage-based SaaS models, even when the underlying product is digital commerce.
For a SaaS career, the value is in building durable lifecycle marketing craft: segmentation, journey design, experimentation, and performance interpretation across channels such as email, push, and in-app. The listing’s focus on orchestration in automation platforms and on AI-informed personalization maps well to how modern SaaS teams scale communications without scaling headcount. Collaboration with Product, Tech, BI, and Creative also mirrors the cross-functional operating model common in SaaS growth and retention teams.
This position is best suited to a practitioner who prefers measurable work, enjoys turning analysis into campaign decisions, and is comfortable owning contact strategy end to end. It fits someone who wants breadth across markets and customer behaviors, and who is motivated by continuous iteration rather than one-off launches.
The section above is editorial commentary from The SaaS Jobs, provided to help SaaS professionals understand the role in a broader industry context.
Job Description
Why Coda
Coda is a global growth engine for commerce, connecting people, digital products, and payments through trusted monetization and distribution solutions.
With 600+ people from 57 nationalities across 23 locations, we’re a truly global team headquartered in Singapore, with offices in Amsterdam, Dubai, Bristol, Shanghai, Eindhoven, and across Southeast Asia.
We power global commerce through a dual model. Our B2B solutions, Codapay, Coda Webstore, Coda Links, Coda Distribution, and Giftcloud, enable publishers and brands to monetize and distribute digital content globally. On the consumer side, we operate a portfolio of trusted storefronts including Codashop, Recharge.com, Startselect.com, and mobiletopup.co.uk, that give customers secure and easy access to game top-ups, digital credits, vouchers, gift cards and prepaid products in over 70 markets.
Our culture is built on respect, ownership, and collaboration. We move fast, support each other, and celebrate wins together.
If you’re looking to grow your career and make a real impact in a global team, Coda is the place for you.
Recharge is a global B2C e-commerce platform where consumers buy digital products, payment cards, gift cards, gaming vouchers, and mobile top-ups. Trusted by brands like PaysafeCard, Apple, Google, Vodafone, and PlayStation, we're making prepaid payments simpler, faster, and more accessible worldwide.
We're looking for a CRM Specialist to join our Global Retention Team and own customer contact strategies across CRM channels, covering recharge.com and our local brands (beltegoed.nl, guthaben.de, recharge.fr) across multiple customer segments, markets, and product categories.
What you'll do
- Drive customer base analysis to identify growth opportunities, retention gaps, and actionable insights to increase customer lifetime value
- Evolve customer lifecycle strategies, improving retention, reducing churn, and maximizing engagement across key segments
- Develop and execute personalized, data-driven CRM campaigns across multiple channels (email, push, in-app), tailored to customer behavior and intent
- Leverage marketing automation tools to scale CRM activities, including segmentation, journey orchestration, and A/B testing
Apply AI-driven approaches (e.g. predictive segmentation, recommendation models, send-time optimization, content generation) to enhance targeting, personalization, and campaign performance - Continuously monitor and optimize campaign performance, translating data into clear insights and actionable improvements
- Collaborate cross-functionally with Creative, Marketing Automation, Product & Tech, and BI teams to deliver seamless, high-impact CRM initiatives
What you have
- 5+ years experience in CRM/lifecycle marketing, preferably in e-commerce or digital products
- Strong hands-on experience with marketing automation platforms (e.g. Selligent or similar)
- Proven analytical mindset, comfortable working with data and translating insights into actions
- Experience with or strong interest in applying AI/ML within CRM (predictive modeling, AI-driven personalization, generative AI for content/optimization)
- A commercial mindset focused on driving measurable impact (conversion, retention, CLV)
- Strong ownership, proactive communication, and a "get things done" mentality
- Adaptable and eager to learn, you thrive in a fast-paced, international environment where priorities can change quickly
We are proud to be an equal opportunity employer, embracing the unique qualities of every individual, regardless of gender, race, age, religion, disability, or other local protected classes. Our goal is to foster an inclusive environment where everyone feels welcome and valued.
Due to the large number of exceptional applications we receive, we can only reach out to shortlisted candidates. If you don't hear from us, rest assured there may be another opportunity at Coda that aligns better with your unique abilities. Remember to check our Careers Page for more exciting job openings!
