Why This Job is Featured on The SaaS Jobs
This Principal Onboarding Architect role stands out as a SaaS enablement position with direct leverage on time to productivity across core go to market and partner personas. In a platform company selling enterprise software, onboarding is not a one time event but an operating system that must keep pace with product breadth, segment differences, and a multi channel ecosystem that includes services and partners.
For a SaaS career, the work builds durable skills in designing repeatable programs, treating enablement as a measurable funnel, and translating complex product and process knowledge into behavior change. Ownership of measurement and reporting also signals exposure to the metrics discipline that mature SaaS organizations expect, linking training inputs to adoption, ramp, and field execution. The partner onboarding component adds a valuable layer of ecosystem thinking that transfers across companies with indirect sales motions.
This role is best suited to a senior enablement builder who prefers structured problem solving, stakeholder alignment, and iterative program design over ad hoc delivery. It fits professionals who can move between strategy and execution, are comfortable facilitating in person and virtual learning, and enjoy working at the intersection of sales, solution engineering, and operations in an enterprise SaaS context.
The section above is editorial commentary from The SaaS Jobs, provided to help SaaS professionals understand the role in a broader industry context.
Job Description
At Snowflake, we are powering the era of the agentic enterprise. To usher in this new era, we seek AI-native thinkers across every function who are energized by the opportunity to reinvent how they work. You don’t just use tools; you possess an innate curiosity, treating AI as a high-trust collaborator that is core to how you solve problems and accelerate your impact. We look for low-ego individuals who thrive in dynamic and fast-moving environments and move with an experimental mindset — who rapidly test emerging capabilities to discover simpler, more powerful ways to deliver results. At Snowflake, your role isn't just to execute a function, but to help redefine the future of how work gets done.
Snowflake is seeking an experienced and dynamic Principal, Onboarding Architect to build and evolve our onboarding strategy for the Field & our partner ecosystem. Reporting directly to the Director of GTM Activation, you'll play a critical role in rapidly enabling our Account Executives (AEs), Sales Development Representatives (SDRs), and Solution Engineers (SEs), Service Delivery (SDs), and Partner Sales & Technical personas to understand our offerings and quickly become productive. This role will also build out our onboarding motion for the partner ecosystem.
If you thrive in a fast-paced, innovative, and agile enablement culture, this is the perfect opportunity for you.
This role requires three days onsite per weekin our Menlo Park, CA office.
What You'll Get To Do:
Strategize & Execute: Architect and implement a comprehensive onboarding strategy designed to accelerate the productivity of SDRs, AEs, SEs, SDs, and partner sellers.
Measure Impact: Oversee the measurement and reporting of all deliveries to track observed behaviors and program effectiveness.
Coordinate Training: Oversee the Field’s monthly in-person Boot Camps held at our Menlo Park office, and virtual onboarding training sessions.
Content Excellence: Maintain and evolve the onboarding content and curriculum, ensuring it covers our sales process, product offerings, and operational processes, across segments and regions.
Collaborate & Support: Assist in developing and presenting training content for internal events like our Sales Kick-Off (SKO), as needed.
Align with Goals: Partner closely with the enablement and leadership teams to refine onboarding strategies that aligns with business objectives.
Seamless Transition: Collaborate with the Field and Partner Enablement teams to ensure a smooth and continuous learning journey for our field and partners from onboarding to ongoing development.
Consult Globally: Serve as a consulting partner to the global leaders and deliver programming to all field segments.
What You'll Bring to the Team on Day One:
Work Location: You must reside in the San Francisco Bay Area, and be willing to work from a local office at least three days per week.
Experience Matters: A minimum of 7-10 years of relevant experience, or background in Sales/Pre-Sales/Implementation, with a strong focus on onboarding within the enterprise software space.
Learning Design: Experience in learning design (e.g. Bloom taxonomy) and measurement (e.g. Kirkpatrick framework), enablement tooling (Learning management, content management, and Articulate/Synthesia/RISE), gamification, and program management across multiple stakeholders.
Agile: Experience working in a fast-changing environment that requires strategic thinking, resourcefulness, agility, results-oriented decision-making, and commitment to excellence.
Technical Acumen: A technical background, particularly within the data industry, is highly preferred.
Snowflake Knowledge: Direct experience with Snowflake is a significant plus.
Education: A Bachelor's degree. An MBA or advanced degree in Education is a plus.
Design & Delivery: Proven experience in designing and building both on-demand and in-person training content.
Stakeholder Management: The ability to secure executive sponsorship and gain support from diverse internal stakeholders and cross-functional partners to successfully deliver programs.
Agile: Experience working in a fast-changing environment that requires strategic thinking, resourcefulness, agility, results-oriented decision-making, and commitment to excellence.
Business Savvy: Unmatched organizational, communication, and presentation skills. A background in sales is strongly preferred.
Communication: Exceptional attention to detail in written communications.
Tech Proficiency: Skilled in using Google Sheets, Google Slides, Google Docs, Google Calendar, AI tools, and Slack.
Strong consultative skills: Ability to conduct discovery, create solutions to problems, and facilitate workshops/learning opportunities.
Snowflake is growing fast, and we’re scaling our team to help enable and accelerate our growth. We are looking for people who share our values, challenge ordinary thinking, and push the pace of innovation while building a future for themselves and Snowflake.
How do you want to make your impact?
For jobs located in the United States, please visit the job posting on the Snowflake Careers Site for salary and benefits information: careers.snowflake.com
