Why This Job is Featured on The SaaS Jobs
This Principal Senior Event Marketing Manager role stands out in SaaS because it sits at the intersection of field marketing, partner ecosystem activation, and enterprise-grade event operations. The remit spans flagship programs and major third-party conferences, which are often where SaaS platforms reinforce category positioning, deepen partner readiness, and create multi-threaded customer conversations that later show up in pipeline influence.
From a SaaS career perspective, the work builds durable skills in running repeatable go-to-market motions that depend on cross-functional alignment rather than one-off creativity. Ownership of run-of-show discipline, agency management, and post-event debriefs maps closely to how mature SaaS organizations operationalise marketing, turning complex programs into playbooks that can be scaled across regions, segments, and partner types. The emphasis on measurement and improvement also reflects the data-driven expectations common in subscription businesses.
This role is best suited to an experienced events operator who prefers autonomy, clear accountability, and structured communication with senior stakeholders. It will appeal to someone motivated by operational rigor, comfortable coordinating many contributors, and interested in partner-facing programs alongside customer events within an enterprise SaaS environment.
The section above is editorial commentary from The SaaS Jobs, provided to help SaaS professionals understand the role in a broader industry context.
Job Description
Citrix is looking for a Senior Event Marketing Manager, a proven, hands-on event professional who bringsexecutive level presence,operational depth, strong instincts, and the kind of ownership that makes the people around them more effective.Ideal candidateshave runcomplex events independently before,arecomfortable managing large cross-functional teams(internal and agency),pre-event andonsite.The candidate for this rolecan execute a high-visibility program from brief to post-mortem without needing close direction.
This rolereport to the Director of Global Events & Experiences andwillown a defined portfolio that includes large-scale flagship events, major third-party conference activations with custom booth builds, partner ecosystem events and activations,and hosted customer programsofvarious sizes.
Operational Execution.Can build a run of show, manage a large onsite team, coordinate vendors, track a budget, and handlelogisticsacross multipleconcurrent workstreams independently
Partner Ecosystem Fluency. Understands how partners consume and activate event content, toolkits, and co-marketing opportunities; can translate business goals into experiences that build partner mindshare, loyalty, and field readiness
Proactive Communication.Updates stakeholders before being asked; flags risks early with proposed solutions rather than surfacing problems without a path forward
Coachability & Growth Mindset.Receives direction well,builds onfeedback, and is actively working toward the full autonomy expectedof the role. Still developing their ceiling, not at it
Composure under pressure.Onsite issues, last-minute changes, and compressed timelinesdon'trattle them
Ownership.Takes full accountability for their programs, minimal to nohand-holdingon execution, while actively seeking input on strategy and decisions
Develop and manage partner event toolkits and enablement materials — including co-branded swag, digital and print content, booth assets, session templates, and activation guides that partners can use independently
Coordinate Citrix participation in partner-hosted or partner-led events, including scoping support levels (sponsorship tiers, branded presence, speaker placements, content contribution),logistics, and post-event follow-through
Track partner event performance: attendance, engagement quality, partner satisfaction, and downstream pipeline influence; report findings with clear improvement recommendations
This person willsupportexecution of Citrix’s largest and most complex events — multi-day, multi-track programs with hundreds of attendees, parallel workstreams, and high executive visibility. Working in close partnership with trusted event management and production agencies,areas of ownership could include some or all:
Vendor and venue management covering AV, F&B, production, event app, décor, and off-site venues — in partnership with agencies who handle execution muscle
Onsite team leadership: coordinating and directing executives, product experts, marketing staff, and external vendors across the full event footprint
Skills andExperience Required:
Bachelor's degree in Marketing, Communications, Business, or a related field with 6–9 years of relevant experience; or aMaster'sdegree with a minimum of 6 years of experience.Equivalent combination of education and hands-on event marketingexperience will be considered.
6+ years ofB2B event marketing, field & experiential, or strategic events— ideally in enterprise SaaS or tech. This is not a role where someone grows into end-to-end ownership. They need to have done it beforeatscale.
Experience supporting or owning partner- or channel-facing event programs. Including co-marketing activations, partner summits, or distributor/reseller events, with an understanding of how partner audiences engage differently than direct customer audiences
Hands-on experience with major third-party industry conference activations, including custom or semi-custom booth builds.Should have managed boothlogistics, show services, shipping, setup/teardown, and onsite staff at a show of real scale (think: 50,000+ attendee industry events)
Experienced inmanaging external vendors and agencies with confidence.Able to set clear expectations, hold partners accountable to scope and timelines, negotiate effectively, and know when to escalate versus when to problem-solve directly."
Strong operational execution: venue sourcing, vendor management, contract negotiation, budget tracking ($250K–$1M+), and onsite leadership
Able to manage multiple programs simultaneously without losingquality or detail. Knows how to triage priorities, ask for help before things break, and proactively flag when bandwidth needs to flex during crunch periods.
Exposure to channel/partner marketing dynamics in enterprise SaaS — understanding of how partners build pipeline, what motivates resellers and distributors, and how event investments translate to ecosystem health
Experience with event tech platforms (Swoogo,Cvent, Splash,Bizzabo, or equivalent) and registration management at scale
Compensation may vary depending on your location, qualifications including job-related education, training, experience, licensure, and certification, that could result at a level outside of these ranges. Certain roles are eligible for additional rewards, including annual bonus, and sales incentives depending on the terms of the applicable plan and role as well as individual performance.
NY generally ranges: $1-$100,000,000
CA generally ranges: $1-$100,000,000
All other locations fall under our General State range: $1-$100,000,000
Benefits may vary depending on the nature of your employment with Cloud Software Group and the country where you work. U.S. based employees are typically offered access to healthcare, life insurance and disability benefits, 401(k) plan and company match, among others. This requisition has no specific deadline for completion.
About Us:
Cloud Software Group is one of the world’s largest cloud solution providers, serving more than 100 million users around the globe. When you join Cloud Software Group, you are making a difference for real people, each of whom count on our suite of cloud-based products to get work done — from anywhere. Members of our team will tell you that we value passion for technology and the courage to take risks. Everyone is empowered to learn, dream, and build the future of work. We are on the brink of another Cambrian leap -- a moment of immense evolution and growth. And we need your expertise and experience to do it. Now is the perfect time to move your skills to the cloud.
Cloud Software Group is firmly committed to Equal Employment Opportunity (EEO) and to compliance with all federal, state and local laws that prohibit employment discrimination. All qualified applicants will receive consideration for employment without regard to age, race, color, creed, sex or gender, sexual orientation, gender identity, gender expression, ethnicity, national origin, ancestry, citizenship, religion, genetic carrier status, disability, pregnancy, childbirth or related medical conditions (including lactation status), marital status, military service, protected veteran status, political activity or affiliation, taking or requesting statutorily protected leave and other protected classifications.
If you need a reasonable accommodation due to a disability during any part of the application process, please contact us via the Bridge portal for assistance.
